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Public Relations

Before Implementing Your PR Strategy, Take Your Customers' Point of View

Richard Lorenzen | Posted 08.04.2015 | Business
Richard Lorenzen

Budding entrepreneurs who are looking to take a more proactive approach to their public relations efforts may find some challenges when it comes to developing and implementing a new PR strategy.

7 New Social Media Tools With Sizzle

Reid Wegley | Posted 07.31.2015 | Technology
Reid Wegley

This 'Internet of things' we call the web has naturally morphed into The Facebook, Twitterland and numerous other social media channels, where a generation of millennials and select old people (generation x'ers and the like) spend their every waking minute contributing and curating content in hopes of engaging 'someone.'

How To Make Sure Your Press Release Reaches the Right Audience

Richard Lorenzen | Posted 07.30.2015 | Business
Richard Lorenzen

It may come as a surprise if you're not familiar with PR, but press releases aren't exactly the most useful tools in your media relations arsenal.

Can Your Reputation Withstand Increased Surveillance?

John P. David | Posted 07.29.2015 | Business
John P. David

Sitting in a restaurant with a friend recently, I asked a simple question: How many cameras are in this place?

How a Twitter Feud Has Boosted Both Nicki Minaj and Taylor Swift's Brands

Richard Lorenzen | Posted 07.28.2015 | Business
Richard Lorenzen

Last week social media fans saw a new feud erupt between two of the biggest female artists in the entertainment business. While the feud was short-lived and didn't involve any catfights or hair pulling, it actually did a great deal for both women's brand images and their social media personas.

The Business Case for Diversity

Pioneers for Change | Posted 07.28.2015 | Impact
Pioneers for Change

As a woman from an ethnic minority background, the lack of diversity in public relations industry is something that has always frustrated me. I am proud of Curzon PR's record for hiring candidates from a wide range of cultural and national backgrounds.

7 Publicity Rules Every Entrepreneur Needs to Know

Robert J. Szczerba | Posted 07.24.2015 | Media
Robert J. Szczerba

What if you invented a revolutionary product that replaced narcotics to alleviate pain, but you fumbled the public relations (PR) effort and your news got lost in the media echo chamber?

Tips to Help Make Sure Your Company Stays Relevant

Richard Lorenzen | Posted 07.24.2015 | Business
Richard Lorenzen

In today's digital age, public relations is about more than getting attention in the media. You also need to make sure that your company is staying relevant. This can be difficult for companies in virtually any industry.

What Entrepreneurs Can Learn About PR From Donald Trump's Presidential Campaign

Richard Lorenzen | Posted 07.23.2015 | Business
Richard Lorenzen

Whether you are baffled by the former reality star's foray into the world of politics or already supporting a "Trump 2016" bumper sticker on your car, there is no arguing that the country cannot stop talking about Donald Trump's presidential campaign.

What It's Like to Intern at Instagram, Cosmo, Man Repeller, and More

Penina Remler | Posted 07.22.2015 | College
Penina Remler

There are a ton of internships out there, but when you grow up in a generation that eats, sleeps and breaths for the latest inklings and industries, the number of applicants is increasing all while the number of open positions is plateauing.

Preach Patience and Consistency in B2B Marketing

Eric Fischgrund | Posted 07.22.2015 | Business
Eric Fischgrund

B2B Marketers are under increased pressure to perform due to a multitude of marketing options, a changing online landscape, and new data-driven tools to track measurement.

Earned Media More Essential Than Ever in Today's Marketing Mix

Jennifer Risi | Posted 07.21.2015 | Media
Jennifer Risi

While social media revolutionized the way we communicate, we must not underestimate the power and credibility that traditional media relations provides.

PR Tips Entrepreneurs Can Learn from Netflix

Richard Lorenzen | Posted 07.21.2015 | Business
Richard Lorenzen

Today, the company Netflix is one of the largest and most successful corporations of its kind. This online video streaming service connects millions of individuals with the television and movie content they are looking for with affordable monthly plans.

Make Your Mobile Phone Valueless

John P. David | Posted 07.20.2015 | Technology
John P. David

Yes, I know that you may forget your code or one of your friends may mess with you and accidentally wipe your phone, but more than likely this feature could help you more than it could harm you. It's much easier to deal with a lost phone than lost personal data.

Important PR Lessons We Can Learn From Steve Jobs

Richard Lorenzen | Posted 07.17.2015 | Business
Richard Lorenzen

Earlier this week the official trailer for the new Steve Jobs Biopic was released to the world. In the trailer for the film, audiences can see the late Jobs, as played by Michael Fassbender, during his struggles to grow and manage the Apple corporation.

How to Ace a Media Interview

Ben Pickering | Posted 07.17.2015 | Business
Ben Pickering

You (or your PR person) worked really hard and just landed you an interview with a major media outlet. This may feel like a make or break moment for your company. At a minimum, it is a chance to get some significant exposure. Are you panicking?

The NYSE Outage: Lessons in Crisis Management

Richard Lorenzen | Posted 07.15.2015 | Business
Richard Lorenzen

Last week's NYSE outage was a test not only of their ability to get back on their feet, but also of their ability to clearly communicate what was going on to the general public.

Want to Use Social Media to Your Advantage? Let Taylor Swift Show You How With These Media Relations Tips

Richard Lorenzen | Posted 07.14.2015 | Business
Richard Lorenzen

Whether you are a Taylor Swift fan or not, there is no denying that this songstress is one of the biggest and most successful music acts in the business today and on her way to becoming one of the most profitable female artists in history.

Who Really Does Run the Roost at Nadine Johnson PR? Lupo Wanted to Share With Us That He Really is Top Dog.

Suzanne Donaldson | Posted 07.10.2015 | Style
Suzanne Donaldson

A few weeks ago we stopped by the fabulously hectic office of PR guru Nadine Johnson to get the scoop on dog mascot Lupo. He's stolen every heart in the office, so along with photographer Kimberly M. Wang/Eardog.com and Mindy Montney of Dog & Co, we dug further to see what made this dog tick!

Important PR Lessons We Can Learn From Shark Week

Richard Lorenzen | Posted 07.08.2015 | Business
Richard Lorenzen

When you have a loyal audience of followers, it is important to cater to their needs and to what they want. Public relations is all about catering to your public. Shark Week does this year in and year out.

50 Shades of Trolls

Rachel Thompson | Posted 07.06.2015 | Books
Rachel Thompson

As an author, blogger, and marketer, I often hear writers lament about trolls, particularly on social media.

Now Is the Time to Step Into the Spotlight

Catriona Pollard | Posted 07.01.2015 | Business
Catriona Pollard

Many of us have a tendency to shy away from the spotlight. It might be that we have blocks around standing in our power and putting ourselves forward as experts. Often we would prefer to quietly work in the background and let others be the ones to step forward.

Taylor Swift's Apple Approach Lives Up To Her Name

Mark R. Kennedy | Posted 06.24.2015 | Politics
Mark R. Kennedy

For those striving to change the world, it would be wise for them to not just be able to sing the words to every Taylor Swift song, but to be able to follow her astute actions in assembling to win in a contest of ideas.

The Cisgender Gaze: An Open Letter to Those Who Stare

Sidney Chase | Posted 06.16.2015 | Gay Voices
Sidney Chase

It's funny how obscure you act when I enter a room. Yes, I see you glancing up casually from eating your burrito to examine me as I wait in line. You forget to finish chewing.

Marketing Without PR Fails

Jeremy Bamidele | Posted 06.12.2015 | Business
Jeremy Bamidele

Marketers try to convince through psychological force while public relations professionals try to persuade through tapping into the pre-existing desires and values of their audiences. We lay the groundwork for marketers by creating the alluring perceptions that marketers sell.