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Public Relations

50 Shades of Trolls

Rachel Thompson | Posted 07.02.2015 | Books
Rachel Thompson

As an author, blogger, and marketer, I often hear writers lament about trolls, particularly on social media.

Now Is the Time to Step Into the Spotlight

Catriona Pollard | Posted 07.01.2015 | Business
Catriona Pollard

Many of us have a tendency to shy away from the spotlight. It might be that we have blocks around standing in our power and putting ourselves forward as experts. Often we would prefer to quietly work in the background and let others be the ones to step forward.

Taylor Swift's Apple Approach Lives Up To Her Name

Mark R. Kennedy | Posted 06.24.2015 | Politics
Mark R. Kennedy

For those striving to change the world, it would be wise for them to not just be able to sing the words to every Taylor Swift song, but to be able to follow her astute actions in assembling to win in a contest of ideas.

The Cisgender Gaze: An Open Letter to Those Who Stare

Sidney Chase | Posted 06.16.2015 | Gay Voices
Sidney Chase

It's funny how obscure you act when I enter a room. Yes, I see you glancing up casually from eating your burrito to examine me as I wait in line. You forget to finish chewing.

Marketing Without PR Fails

Jeremy Bamidele | Posted 06.12.2015 | Business
Jeremy Bamidele

Marketers try to convince through psychological force while public relations professionals try to persuade through tapping into the pre-existing desires and values of their audiences. We lay the groundwork for marketers by creating the alluring perceptions that marketers sell.

Differentiate and Thrive

Jeremy Bamidele | Posted 06.12.2015 | Business
Jeremy Bamidele

Being common often grants access to the largest pool of consumers. However, it also attracts the most competition. Consequently, a good strategy and one that I highly recommend, is that you remove yourself from the metaphorical middle and approach the uncommon.

How to Be a Thought Leader (Part 1): How Thought Leadership Matters

Jeremy Bamidele | Posted 06.12.2015 | Business
Jeremy Bamidele

Lately a lot of buzz has been surrounding the idea of thought leadership. While the term is currently facing a media boom, the concept is not new. To be a thought leader is simply to be known as a specialist.

How to Be a Thought Leader (Part 2): Blogging and Online Syndication

Jeremy Bamidele | Posted 06.12.2015 | Business
Jeremy Bamidele

In the public relations and marketing world, there is a phrase which all practitioners come to learn--"Content is king." Blogging allows you to act as a syndicate of your own content and allows people to access to your content through the World Wide Web.

How to Be a Thought Leader (Part 3): How to get Published in Newspapers and How to Apply to Have Your Editorial Work Syndicated

Jeremy Bamidele | Posted 06.12.2015 | Business
Jeremy Bamidele

As you work to become a thought leader, you may be wondering how to have your written work published in newspapers. Simply follow the steps outlined. First, research the publication's sections to garner a sense of subject matter, style, target audience, and word count.

How to Be a Thought Leader (Part 4): How to Get Published in Magazines

Jeremy Bamidele | Posted 06.12.2015 | Business
Jeremy Bamidele

The reward for getting your work in the right magazine often outweighs the benefits of getting your content in a newspaper. Most newspapers are general in scope.

Public Relations for Drones

Evan Leatherwood | Posted 06.10.2015 | Technology
Evan Leatherwood

SkyFund, a new investment fund ostensibly created to kick start companies making software and add-on gadgets for drones, has been getting a lot of press lately, most notably in The New York Times.

Women in Business Q&A: Lindsey Carnett, CEO and President, Marketing Maven

Laura Dunn | Posted 06.10.2015 | Business
Laura Dunn

Lindsey Carnett is the CEO and President of Marketing Maven. Named a Folio: Magazine 2015 Top Women in Media Rising Star and featured in the Forbes

Stop the War! Your Customers Are Not the Enemy.

John Foley | Posted 06.09.2015 | Business
John Foley

In business, the strongest relationships with customers are built the same way. Unfortunately, many companies are stuck in the old mindset of relying solely on advertising, public relations and promotions and have not created the opportunity for a conversation. After all, they have already "captured the market."

5 New PR Tools That Crush It

Reid Wegley | Posted 06.04.2015 | Small Business
Reid Wegley

Since the majority of us don't have time for the evaluation piece of the puzzle, I've saved you the trouble of sorting through which PR tools you should skip and which one's you should add to your arsenal immediately.

Women in Business Q&A: Leila Lewis, Founder, Be Inspired PR

Laura Dunn | Posted 06.04.2015 | Business
Laura Dunn

Being the oldest of 5 kids taught me so much about sharing and helping others. I moved away for college which taught me independence pretty early on.

10 Questions for Meryl Moss, Entrepreneur and Media Expert

Lynda Bekore | Posted 05.28.2015 | Books
Lynda Bekore

Meryl Moss is the founder and president of Meryl Moss Media, which just celebrated its 22nd anniversary. Meryl and her dedicated staff of publicists work with authors, both new and established, to advance exposure of their books to a wider audience in traditional and unique ways.

How Product Hunt One Ups TechCrunch

Reid Wegley | Posted 05.27.2015 | Technology
Reid Wegley

Ryan Hoover is handing out golden tickets like Willy Wonka right now. The show is Product Hunt, Hoover's web platform for showcasing 15-20 new technol...

A Shrewd Financial Investor, Qatar Boasts Dismal Return on Investment in Soft Power

James Dorsey | Posted 06.01.2015 | World
James Dorsey

Widely viewed as a shrewd financial investor, Qatar's return on investment in soft power designed to position it as a progressive ally of world powers in the hope that they will come to the aid of the wealthy Gulf state in times of emergency is proving to be abysmal.

How Corporate Responsibility is Returning Public Relations to Its Original Meaning

John Friedman | Posted 05.19.2015 | Business
John Friedman

I have been a practitioner for corporate communications, including public relations for more than three decades. And I have been working in corporate responsibility for the last 15 as well. In that time I have come to the conclusion that the two professions are - or will become - one and the same.

In an Increasingly Collaborative World, Great Ideas Are Just Good Starts

Karen van Bergen | Posted 05.15.2015 | Business
Karen van Bergen

The driven, Type A, go-it-alone style that was once so synonymous with achievement is giving way to a new -- and much more successful -- model: diverse, cross-generational, cross-cultural, global teams working together.

Earned Media Can Yield Big Rewards for Philanthropy

Jennifer Risi | Posted 05.12.2015 | Business
Jennifer Risi

Corporate social responsibility (CSR), corporate citizenship, philanthropy, engagement, shared value - regardless of the name you use, this aspect of doing business is here to stay. And like all core business attributes, communicating about it effectively is critical.

Kick Ass Book Launch Tips (from Two Authors Who Really Know)

IndieReader | Posted 05.12.2015 | Books
IndieReader

For the purposes of this article, a "pro" is someone who earns his/her primary income from writing. Toby Neal and Holly Robinson are pros (although Toby is mostly an indie and Holly mostly traditionally pubbed), with multiple novels and credits of various kinds, and they're also friends.

3 Tips for Getting PR for your Startup

Molly Borchers | Posted 05.11.2015 | Business
Molly Borchers

When you get media exposure, not only does it draw people to your site and earn you business, it makes you appear to be more credible, more successful. And who doesn't want that?

What No One Tells You About Working in Fashion

Jordan Murphy | Posted 05.07.2015 | Style
Jordan Murphy

Attempting to keep all of these headstrong individuals happy and complacent is a daily struggle of plate-spinning proportions. Managing expectations and overseeing critical conversations are a part of the job description, so it's key to be prepared and confident.

Crisis Management Begins Online

John P. David | Posted 05.04.2015 | Technology
John P. David

A client called me recently in a bit of a panic. One of her college-aged children was tangentially involved with a crisis at her university, and my client and some of the other parents were wondering if it would be beneficial to engage a public relations expert.