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Public Relations

Is PR dead?

Catriona Pollard | Posted 11.17.2015 | Business
Catriona Pollard

"PR just isn't useful anymore." "Traditional media is on its deathbed. The power of PR will go with it." "Who needs PR anymore when you have social ...

Is Customer Experience the Next Killer App?

John P. David | Posted 11.12.2015 | Business
John P. David

Everyone in service businesses talk about it. lists more than 100,000 titles on the topic. Sometimes it seems like it's a quest that challenges every business owner in America. I'm talking about the concept of "exceptional customer service."

Press Agents of the World, Arise... An Excerpt From 'Starflacker: Inside the Golden Age of Hollywood'

Dick Guttman | Posted 11.12.2015 | Entertainment
Dick Guttman

Once upon a time a film that dare not speak its name ("The Sweet Smell of Success") cast an evil spell upon all press agents, decreeing that they should dwell and devise forever under a cloud of skepticism about the ethics of their craft.

5 Essential PR Tips for Small Businesses

Gillian Small | Posted 11.09.2015 | Business
Gillian Small

Elaborate public relations campaigns can often be an expensive undertaking. Creating a PR campaign to fit the needs of your small business will require focused time and effort, but doesn't have to break the bank. Below are a few tips to keep in mind when considering a public relations push.

PR Problems and Legal Muscle Don't Always Mix 

John P. David | Posted 11.06.2015 | Miami
John P. David

It baffles me when companies hire lawyers to manhandle public relations issues.

Confessions of an Airline PR Man

Bob Schulman | Posted 11.05.2015 | Travel
Bob Schulman

It's the mid-70s, and I'm the public relations man for a Denver-based airline. I've been told by the top brass that if the press asks about a certain matter, not to admit anything. I think "finesse it" was the way they wanted me to handle it. Sure, like I'd finesse a charging bull.

Talent Wars: How Silicon Valley and the Start-up Allure Is Draining Talent from PR Agencies

Communications Week | Posted 10.27.2015 | Business
Communications Week

As the founder of a tech PR agency based in New York, I am constantly being asked when we are going to open an office on the West Coast.

How Can You Drive Viral Growth and Improve Poverty At the Same Time? Enter The Playbook

Communications Week | Posted 10.26.2015 | Business
Communications Week

How do you break through the clutter and drive viral growth, make yourself a leader in your space AND improve your community all at the same time? Enter the Playbook - an emerging trend in communications

The Politics of Authentic PR and Communications

John P. David | Posted 10.23.2015 | Media
John P. David

I think many Americans are tired of the way candidates have been communicating. For example, in an effort to figure out what resonates with voters, Hillary Clinton spent $1.2 million on polling services in the third quarter of 2015.

Warning: This Piece Was Written By A Computer (Well, Not Really)

Communications Week | Posted 10.19.2015 | Business
Communications Week

Technology-fueled unemployment has generated a flurry of attention in recent months, even finding its way onto the Presidential campaign trail. One 20...

What Fundraising as a Woman Founder Has Taught Me

Aly Saxe | Posted 10.15.2015 | Business
Aly Saxe

In the fundraising game, every entrepreneur expects difficulties. This is the Age of Startups, after all, with an ever-rising number of entrepreneurs competing for investor dollars. When I began fundraising for my PR software startup, I encountered a range of responses to, well, me. In talking to other women founders, I learned that I may have actually had it easy.

Why I've Brought the Public Relations Industry Mobile

Allison Kugel | Posted 10.13.2015 | Technology
Allison Kugel

Business, particularly the business of communications and public relations, is about forward movement, mobile technology and making the once inaccessible, accessible for everyone.

Three Lessons We Can Learn From Chick-Fil-A's New York Debut

Richard Lorenzen | Posted 10.09.2015 | Business
Richard Lorenzen

Two patrons take a selfie in front of the newly-opened NYC Chick-Fil-A. Credit: Atlanta Journal Constitution When Chick-Fil-A announced that they wo...

Donald Steel: All Crisis Are Predictable

Kosta Petrov | Posted 09.30.2015 | Business
Kosta Petrov

How to prepare for crisis situations? Who in your company should be involved in the crisis management process? How should Volkswagen handle the emissions scandal? There are only some of the questions that I recently discussed with Donald Steel, one of the world's biggest experts on crisis communications.

5 Reasons Why Coaching Is Essential to Business Success

Lauren O. Victoria | Posted 09.29.2015 | Business
Lauren O. Victoria

It crossed my mind that I've not just hired one coach this year, but four. Four business coaches. I have a coach for DIY PR, brand building, marketin...

NASA, 'The Martian' and Lessons About Business

Jack Stahlmann | Posted 09.29.2015 | Business
Jack Stahlmann

No organization is better at taking advantage of positive press. They are able to leverage their product in a way that would make any Fortune 500 CEO blush. Here are three-and-a-half ways your company can harness the NASA magic.

The Changing Face of Media

Jennifer Risi | Posted 09.29.2015 | Media
Jennifer Risi

This morning, I bet that the first thing you did -- even before you had that first cup of coffee - was check the news. In fact, you didn't open an actual newspaper. Chances are you read the news on your phone.

How to Write News

Jeremy Bamidele | Posted 09.22.2015 | Business
Jeremy Bamidele

Many writers struggle with producing a document aimed at garnering publicity or being printed in the news. They often miss one or more of the criteria of a news document: public relevance, timeliness, proper formatting or usefulness.

The Do's and Don'ts of Social Media Outreach

Richard Lorenzen | Posted 09.21.2015 | Business
Richard Lorenzen

As most companies today know, having a strong social media presence is an important part of controlling their brand's reputation and their ability to reach their customers on a more personal level.

Look At This Face

Michelle Tennant Nicholson | Posted 09.16.2015 | Media
Michelle Tennant Nicholson

When faced with hard news, how can you respond with humor or if it's not a laughing situation, respond by educating people how to overcome and turn surviving into thriving?

GE's Ecomagination Turns 10: How a Brand Can Be a Driver for Change

Dr. Alexander Haldemann | Posted 09.16.2015 | Business
Dr. Alexander Haldemann

Some consider Ecomagination a brand-makeover to solve a bad environmental reputation. Others call it a PR strategy. I believe Ecomagination is a best practice of how a brand can be a powerful driver of change.

Establishing and Navigating the Moving Parts of an IPO

Gregory Sichenzia | Posted 09.15.2015 | Business
Gregory Sichenzia

Taking a company public is a complicated process, with many moving parts. By rushing the process or putting together an inexperienced team, the likelihood of errors being made increases as does the potential for non-compliance with the SEC's regulations.

Branding Lessons We Can Learn From Floyd Mayweather

Richard Lorenzen | Posted 09.15.2015 | Business
Richard Lorenzen

To many, Floyd Mayweather is one of the greatest fighters and athletes of all time. However, if you take a closer look at this seasoned boxer and th...

College Football Brought to You by Koch Industries

Nick Surgey | Posted 09.14.2015 | Politics
Nick Surgey

College football season has begun, and this year it is being brought to you by Koch Industries, and not just in Kansas. The Center for Media and Democracy (CMD) has obtained an exclusive list of the Koch-branded college football games.

How to Handle a Bad Media Interview

Richard Lorenzen | Posted 09.10.2015 | Business
Richard Lorenzen

When business owners are able to strike an interview with a media outlet, it is usually an exciting venture that promises a great deal of much-needed publicity. However, not all media interviews go as smoothly as we all want.