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Public Relations

Disruptive Innovators Must Navigate Political Resistance

Mark R. Kennedy | Posted 03.06.2015 | Business
Mark R. Kennedy

When launching a firm that pursues disruptive innovation, it's best that you authentically deliver your promised benefits to society while anticipating and assessing how and where the disrupted will attempt to fight back so that you can respond in a strategic manner.

Digital, Social Media Marketing and PR Instagram 'Wait and See'

Jeremy Harris Lipschultz | Posted 03.05.2015 | Business
Jeremy Harris Lipschultz

For many brands, Instagram has a small but engaged audience, and this makes it a useful platform for testing earned media content ahead of anticipated growth. Keep a close eye on Instagram as a rising star within social media space increasingly dominated by mobile content.

Eric Alterman: PR Is Killing Journalism

TakePart | Eric Alterman | Posted 03.03.2015 | Media

In a speech to colleagues not long ago, BBC News Economics Editor Robert Peston explained that while “some of [his] best friends are in PR,” never...

Women in Business Q&A: Florence Quinn, CEO, Strategic and Creative Director, Quinn PR

Laura Dunn | Posted 03.02.2015 | Business
Laura Dunn

Florence Quinn has nurtured and shaped Quinn into a strategic powerhouse of brand storytelling. Her near-clairvoyant ability to anticipate trends and ...

Women in Business Q&A: Susan Lindner, Founder, Emerging Media

Laura Dunn | Posted 02.27.2015 | Business
Laura Dunn

Susan Lindner founded the award-winning Lotus Public Relations in 2002 in the midst of the first burst tech bubble, growing it into one of the top 20 ...

21-year-old Eastern Ky. University Woman Loses 175 Pounds in 14 Months

Don McNay | Posted 02.24.2015 | College
Don McNay

Outside of our shared love for Eastern Kentucky University, Elizabeth and I came at the decision to do the gastric sleeve surgery from very different perspectives.

Social Commerce Moves to Land Grab Phase at Warp Speed

Lee Traupel | Posted 02.19.2015 | Small Business
Lee Traupel

The face of sales is longer mired in the old school approach imprinted in the culture by David Mamet's culture defining "GlenGarry Glen Ross" - a tale of desperate men chasing the American dream, using outdated sales "methods."

Women in Business Q&A: Erika Kauffman, General Manager and Executive Vice President, 5W Public Relations

Laura Dunn | Posted 02.11.2015 | Business
Laura Dunn

With over a decade of experience in communications and management at 5W, Erika is an integral part of the firm's leadership team and oversees a number of industry practices at the agency.

Spin Is a Hell of a Thing

Nida Khan | Posted 02.06.2015 | Media
Nida Khan

As much as both pundits on the right and left would like us to believe that this is a conflict of 'radical Islam' vs. the rest of us, it's much more complex and nuanced than that childish line of reasoning.

Content Marketing Best Practices for Business Focused Brands

Lee Traupel | Posted 02.05.2015 | Small Business
Lee Traupel

Defining great content is no easy matter. To some execs the definition may be similar to Potter Stewart's quote about porn, which was a bit ambiguous:...

Marshawn Lynch Is Really Just 'About That Branding, Boss.'

Eric Fischgrund | Posted 01.30.2015 | Business
Eric Fischgrund

The outpouring support for Marshawn Lynch over the last few weeks stands in stark contrast to the way he was viewed earlier in his career as a Buffalo Bill. Then, and even following his trade to the Seattle Seahawks, Lynch was considered something of a pariah, unable to keep it together on and off the field.

Thinking About A Career In Public Relations?

Sandi Vidal | Posted 01.30.2015 | College
Sandi Vidal

Public relations is an ever-changing and developing field in communications. From the integration of social media to the well-defined practice of press releases, public relations is becoming an appealing field of study for students.

Thinking About Starting Your Own PR Business? Here's What You Need to Know

Ximena N. Beltran | Posted 01.30.2015 | Small Business
Ximena N. Beltran

Deciding to start a business is a lot like standing on the edge of a cliff and deciding to jump with the hope that you don't hit the water down below in a way that causes permanent damage (in this case, to your career growth).

What's Missing From the BBC's 'Future of News' Report?

Rasmus Kleis Nielsen | Posted 01.30.2015 | Media
Rasmus Kleis Nielsen

These three points does not mean the BBC's "Future of News" report is not good or not worth reading. It is good and it is worth reading for everyone interested in the future of news. I'd just suggest reading it with these issues in mind.

Q&A With theSkimm Co-Founders Danielle Weisberg and Carly Zakin

Molly Borchers | Posted 01.29.2015 | Media
Molly Borchers

If you're fascinated by the shift in how people are consuming news, or curious about what it took for two 20-something millennials to quit their jobs and start their own media entity, read my Q&A interview with theSkimm co-founders Danielle Weisberg and Carly Zakin.

Blood, Sweat and Tears Define Great Content: No More and No Less

Lee Traupel | Posted 01.29.2015 | Small Business
Lee Traupel

How do you make content that the visitor wants to share? Key attributes: useful, emotion laden, factual, practical, newsjacks (events, moments in time, perspective).

Why Designers are Integral to All Marketing Activities

Lee Traupel | Posted 01.24.2015 | Business
Lee Traupel

Embracing and inculcating design into your business starts with knowing you have an issue. It's like sobriety, until you admit you have a problem, you are not going to find the promised land.

Edison Electric Institute's Anti-Solar, PR Spending Revealed

Gabe Elsner | Posted 01.22.2015 | Politics
Gabe Elsner

Most Americans already know that lobbying and influence play a big role in the legislative process, especially in Washington, D.C. However, a new report reveals that a large portion of trade association spending goes to PR firms and advertising.

Why Under $5M Brands are an Endangered Species

Lee Traupel | Posted 01.21.2015 | Business
Lee Traupel

Curation standards ('what's good and what's bad") are under constant assault from social media neophytes and sages alike. See: "celebrification." We are all creating more noise trying to compete with each other.

"The Halo Effect" and "Blinding Charisma": Food for Understanding and Thought, Thought, and More Thought

SaraKay Smullens | Posted 01.20.2015 | Education
SaraKay Smullens

In 1920 psychologist Edward Thorndike (1874 to 1949) coined the phrase, "The Halo Effect," which grew to define one's overall impression in his or her life --- of a person, a leader, a product, of absolutely anything -- as experienced only positively, with any neutral, conflicting or negative thoughts completely ruled out.

Center for Public Integrity Reveals How PR Firms Manufacture Consent for Oil, Big Business

Steve Horn | Posted 01.20.2015 | Green
Steve Horn

The Center for Public Integrity has broken new ground by publishing a months-long investigation into the public relations and influence-peddling spending conducted by Big Business trade associations between 2008-2012.

12 Ways Online Retailers Are Cutting Through Competition

Eric Fischgrund | Posted 01.20.2015 | Business
Eric Fischgrund

In 2015, ecommerce sites will need to be at the forefront of marketing trends to remain relevant and encourage high conversion rates. The world of online marketing is changing swiftly, and we've got the secrets you need to cut through the competition.

Critical Digital Marketing Strategies for Business Growth

Lee Traupel | Posted 01.16.2015 | Small Business
Lee Traupel

Pinterest rocks for any brand targeting consumers and the female demographics are stellar. Like other social channels, its morphing to a full blown eCommerce platform and with broader (mainstream and male) demographics.

Social Media Economies of Scale Start With Your Staff

Lee Traupel | Posted 01.16.2015 | Business
Lee Traupel

Every business needs to stand up and out in today's content drenched world. Social media economies of scale starts with your staff.Whether your five or five hundred strong, look around the office or review the org chart.

Big Business Spends A Billion To Influence

The Center for Public Integrity | Erin Quinn and Chris Young | Posted 01.15.2015 | Politics

This story was published by The Center for Public Integrity, a nonprofit, nonpartisan investigative news organization in Washington, D.C. Forget lo...