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Public Relations

12 Tips to Network Like a Boss

Molly Borchers | Posted 04.17.2015 | Business
Molly Borchers

When I moved to a new city, networking helped me meet new friends. Today, networking and relationship building is more important for me than ever, whether I'm trying to find new client leads or place stories in the media for my clients.

Boomer Lifestyle Tools and Products for the Post Woodstock Generation

Lee Traupel | Posted 04.17.2015 | Fifty
Lee Traupel

Woodstock it was a mess and don't let anyone tell you different. It was hot, cold, dirty, muddy, and smelly and most of the time you couldn't even hear the music. But, epic nevertheless.

Is Siri Really Going to Replace Your Insurance Agent?

Lee Traupel | Posted 04.17.2015 | Money
Lee Traupel

The business model was predicated upon a small business owner (an "agent") who was active in the community, built relationships up over time and knew most of their customers on a first name basis.

Why Mobile Apps are the New Coin of the Realm for Busy Brands

Lee Traupel | Posted 04.15.2015 | Technology
Lee Traupel

Mobile phone saturation has arrived, regardless of the county, culture or demographics. They are embedded in our lives and an integral part of any marketer's digital reach and strategy.

Allow Us to Reintroduce Ourselves

Michael Kempner | Posted 04.14.2015 | Business
Michael Kempner

Businesses today are operating in an environment characterized by emerging risks, increased regulations, and the accelerating velocity of technologica...

How the Cloud Is Reshaping Business Communications

Lee Traupel | Posted 04.12.2015 | Business
Lee Traupel

Big enterprise level companies discovered the "cloud" five to seven years ago for lowering costs, reducing head count and enabling virtual teams to work together more cohesively in and outside the company.

Modern Tools and Vendors Reshaping the Canadian Citizenship Process

Lee Traupel | Posted 04.09.2015 | Small Business
Lee Traupel

Canada has for centuries been known as a county that believes in and supports immigration as a contributor to the core DNA of the country! Each ye...

Transformative Trends Reshaping the Insurance Industry

Lee Traupel | Posted 04.09.2015 | Business
Lee Traupel

The insurance industry is moving into a digital era, with analytics, mobile, the social cloud and privacy issues moving front and center in terms of how they engage with "mobile in hand consumers."

The Tech Assault on Traditional Real Estate Is Gaining Minimal Traction With Consumers and Related Fees

Lee Traupel | Posted 04.05.2015 | Small Business
Lee Traupel

During the last 10 plus years the Internet has permeated the bedrock of the U.S. economy. And, the smartphone is accelerating the digital economy in ways that are hard to predict.

Cultivating Brand Romance in Today's Always-on, Distracted World

Lee Traupel | Posted 04.01.2015 | Small Business
Lee Traupel

All start-ups and brands in need have the same marketing challenge. Cost-effectively finding, keeping and motivating customers to support your business, in a world where distraction rules and attention spans are just seconds.

The Pursuit of Patience

Gillian Small | Posted 03.26.2015 | Small Business
Gillian Small

This week I celebrate the six-month anniversary of my small PR business and I can't help but reflect on the main goal that I set for myself just 26 short weeks ago.

Women in Business: Amanda K. Ruisi, Founder and President, AKR Public Relations

Laura Dunn | Posted 03.30.2015 | Business
Laura Dunn

Amanda K. Ruisi, the Founder and President of AKR Public Relations brings over 10 years of experience to her full-service agency with an impressive li...

Ten 'Less is More' Brand Growth Drivers for Today's Tech-Drenched Landsape

Lee Traupel | Posted 03.22.2015 | Business
Lee Traupel

Technology is baked into every aspect of marketing -- 67 percent of marketing departments plan to increase their spending on tech related marketing: platforms, processes and measurement.

On 'Dursting': Why Media Prey Go on Camera

Eric Dezenhall | Posted 03.20.2015 | Media
Eric Dezenhall

The main question I've been asked since The Jinx bowed last Sunday is why do people in trouble feel the compulsion to go on camera -- I'll call it "dursting" -- when nothing good can come from it?

All Great Brands Start With a Stellar Name: How to Create Yours and Conquer the World

Lee Traupel | Posted 03.18.2015 | Business
Lee Traupel

Every business struggles with naming their company and for good reason. For most of you, it's a process that's unfamiliar, necessitating skills that are at times one off, with not a lot of clear guidelines for finding your way home.

Social Media Lessons Learned from Meerkat

Jeremy Harris Lipschultz | Posted 03.18.2015 | Business
Jeremy Harris Lipschultz

Thought leaders, Internet celebrities, and media companies are falling over each other to race to Meerkat and rank on its enticing leader board.

Tumblr CEO Gets Squawk'd

Reid Wegley | Posted 03.19.2015 | Technology
Reid Wegley

All media interviews are potential pitfalls, even the low hanging fruit. Do your client's a favor, and rather than bask in the glow of gaining an interview, investigate that interview.

#WeWashing: When "Sharing" Is Renting and "Community" Is a Commodity

Lee-Sean Huang | Posted 03.26.2015 | Technology
Lee-Sean Huang

Based on terms like whitewashing and greenwashing, WeWashing is when corporations, brands and other groups use the language of "sharing" and "community" to describe what are essentially capitalist commercial transactions.

Disruptive Innovators Must Navigate Political Resistance

Mark R. Kennedy | Posted 03.06.2015 | Business
Mark R. Kennedy

When launching a firm that pursues disruptive innovation, it's best that you authentically deliver your promised benefits to society while anticipating and assessing how and where the disrupted will attempt to fight back so that you can respond in a strategic manner.

Digital, Social Media Marketing and PR Instagram 'Wait and See'

Jeremy Harris Lipschultz | Posted 03.05.2015 | Business
Jeremy Harris Lipschultz

For many brands, Instagram has a small but engaged audience, and this makes it a useful platform for testing earned media content ahead of anticipated growth. Keep a close eye on Instagram as a rising star within social media space increasingly dominated by mobile content.

Eric Alterman: PR Is Killing Journalism

TakePart | Eric Alterman | Posted 03.03.2015 | Media

In a speech to colleagues not long ago, BBC News Economics Editor Robert Peston explained that while “some of [his] best friends are in PR,” never...

Women in Business Q&A: Florence Quinn, CEO, Strategic and Creative Director, Quinn PR

Laura Dunn | Posted 03.02.2015 | Business
Laura Dunn

Florence Quinn has nurtured and shaped Quinn into a strategic powerhouse of brand storytelling. Her near-clairvoyant ability to anticipate trends and ...

Women in Business Q&A: Susan Lindner, Founder, Emerging Media

Laura Dunn | Posted 02.27.2015 | Business
Laura Dunn

Susan Lindner founded the award-winning Lotus Public Relations in 2002 in the midst of the first burst tech bubble, growing it into one of the top 20 ...

21-year-old Eastern Ky. University Woman Loses 175 Pounds in 14 Months

Don McNay | Posted 02.24.2015 | College
Don McNay

Outside of our shared love for Eastern Kentucky University, Elizabeth and I came at the decision to do the gastric sleeve surgery from very different perspectives.

Social Commerce Moves to Land Grab Phase at Warp Speed

Lee Traupel | Posted 02.19.2015 | Small Business
Lee Traupel

The face of sales is longer mired in the old school approach imprinted in the culture by David Mamet's culture defining "GlenGarry Glen Ross" - a tale of desperate men chasing the American dream, using outdated sales "methods."