iOS app Android app

Public Relations

Q&A with Suresh Raj: Why it's important to be a visible LGBT champion

Jennifer Risi | Posted 10.25.2016 | Media
Jennifer Risi

Today the Financial Times announced the annual 2016 OUTstanding Top 100, which celebrates the world's leading LGBT senior executives. I'm incredibly p...

Known as 'Father of Public Relations,' Edward Bernays molded 'America's tribal consciousness' | Posted 10.23.2016 | Business

EDITOR'S NOTE: It is hard to imagine a world without ubiquitous communication aimed at molding public opinion. Yet public relations didn't formally e...

Careers in Cannabis | Public Relations

Sirita Wright | Posted 10.26.2016 | Black Voices
Sirita Wright

Several times per month someone will ask me how can they break into the cannabis industry. They've heard how lucrative dispensaries are, and often peo...

How to Deal With Difficult Clients

Leila Lewis | Posted 10.19.2016 | Business
Leila Lewis

I am so blessed to work with some of the best of the best businesses in my industry. And while all my current clients are phenomenal, I have had a few during my last 9 years in business that have been... challenging. It's the nature of being a business owner and working in a service-based industry, and ultimately these types of clients help us grow and learn.

Women Deserve a Fair Fight on the Campaign Trail and at Work

Jennifer Risi | Posted 10.19.2016 | Media
Jennifer Risi

For the first time in American history a woman is the candidate of a major party, but it's clear that in politics women aren't playing on a level fiel...

Is It Time to Give Up?

Loolwa Khazzoom | Posted 10.18.2016 | Business
Loolwa Khazzoom

You've dotted your "i"s and crossed your "t"s. You have a crystal clear brand, image, and message; you know exactly who your target audience is; and you're going after it, with a solid strategy in place. And yet... you find yourself banging your head against a wall. You're getting little or no traction from media, VIPs, or venues you're outreaching. How should you interpret the (non) response?

The Changing Face of the Mad Men

Jennifer Risi | Posted 09.21.2016 | Media
Jennifer Risi

Marketers want their agency partners to accelerate diversity efforts. And their reasons go well beyond optics and political correctness This week, k...

How An Upper East Side Republican Became PR's 'Mayor Of Harlem'

Tony Sachs | Posted 09.13.2016 | New York
Tony Sachs

You take a guy -- a white guy, an Irish guy, born in Seattle, a longtime Upper East Sider, a Trump voter, no less. You stick him in an apartment north of 125th St. And less than a year later he's going around unironically calling himself the Mayor of Harlem. What happened?

GOOD PEOPLE SKILLS; Celebrity PR Powerhouse LIZA ANDERSON Explains How Listening Is The Key To Building An Empire; THE ANDERSON GROUP!

Andrew Cristi | Posted 09.12.2016 | Entertainment
Andrew Cristi

When you're someone who lives their life in the limelight and your career is constantly on the line, it's natural to want a little TLC when putting yo...

Five of the Coolest PR Strategies from Around the World

Kara Alaimo | Posted 08.23.2016 | Business
Kara Alaimo

My book which was published by Routledge today, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communica...

Diversity Is Not Just For HR, It Is An All-Agency Priority

Stuart Smith | Posted 08.22.2016 | Business
Stuart Smith

I recently attended ColorComm Conference in Miami, which Ogilvy proudly sponsors. ColorComm, created by Lauren Wesley Wilson, convenes and supports wo...

Think Before You Post? How Social Media Causes Some PR Pros To Lose Out On Potential Clients

Monica Peters | Posted 08.18.2016 | Business
Monica Peters

Social media etiquette is a subject needed not only for students but also for established professionals. Everyday I see posts by public relations professionals that are a liability, costing them a potential job or partnership. Only thing is-they don't realize it.

The 3 Reasons Why Universities Struggle To Get Student Mentees

Garrett Mintz | Posted 08.15.2016 | Education
Read More: Aim, Ambition in Motion, Garrett Mintz, Iu, Indiana University, MentorResource.Com, Gallup, Purdue, Great Jobs Great Lives, Brandon Busteed, Mentorship, Mentee, College, Department, University, School, Education, Graduate, Mentor, Mentor Program, College Resource, College Resources, Career Development, College Project, Educational Opportunity, Professional, Professionalism, Vulnerability, Fear of Missing Out, Mentee Program, Mentor Obligation, Generational Strengths, Sharing Knowledge, Leadership Skills, Management Skills, Department Chair, Agriculture (i.e. Plant and Soil Sciences, Animal Studies, Natural Resources, Parks, Etc.), Architecture, Biological Sciences (i.e. Biomedical, Botany, Biology, Physiology, Business Accounting, Business Economics, Business Entrepreneurship, Business Finance, Business Information Systems, Business Law and Ethics, Business Management, Business Marketing, Business Other, Business Public Policy, Business Real Estate, Business Sales, Business Supply Chain, Chemistry, Civil Engineering. Communications Other, Computer and Information Sciences, Construction Engineering, Economics, Education (i.e. Elementary Education, Special Education, Physical Education, Electrical Engineering, Engineering and Technology Other, Family and Consumer Sciences (i.e. Human Development, Family Studies, Fashion/ Interior Design, Global Media, Health/Fitness, Hospitality Management, Humanities (i.e. Foreign Languages, Literature, Linguistics, Gender Studies, Philosophy, Religious Studies, English, History, International Business, Journalism News Reporting, Legal, Math, Mechanical Engineering, Media Advertising, Media Technology, Nursing, Nutrition, Occupational Therapy, Physical Sciences (i.e. Mathematics, Physics, Geology, Geography, Physical Therapy, Political Science, Pre-Med, Psychology, Public Relations, Social Work, Sociology, Sports Media, Visual and Performing Arts (i.e. Dance, Theatre, Music, Art, Mentorresource, Education News
Garrett Mintz

The Gallup Purdue Great Jobs, Great Lives report has shed light that mentorship is clearly vital and necessary to the development of college students....

How To Engage With Online Influencers So They Share Your Content

Catriona Pollard | Posted 08.11.2016 | Business
Catriona Pollard

Most businesses realise they need to interact and engage with their customers online. The typical approach for doing this is with a website and some social media profiles. The problem with this is it can take years to build up traffic and social media followers.

'One more thing' I Learned From 10 Years of PR at Apple

Cameron Craig | Posted 08.05.2016 | Business
Cameron Craig

I've also received many requests for more learnings from my time on Apple's PR team. Rather than respond one-on-one, I thought I'd pay tribute to Steve Jobs and his famous keynote line "one more thing..." and offer up one or two more.

How to Get Your SMB on TV or Radio for Free

Marisa Sanfilippo | Posted 08.04.2016 | Business
Marisa Sanfilippo

If you live in the Los Angeles area, the name Darren Kavinoky might sound familiar to you. Kavinoky, an attorney, certified interventionist, and legal analyst has appeared on the Today Show, The View, Entertainment Tonight, Dr. Phil, Fox News, and several other TV shows along with radio shows.

"The Last Thing I Need is More PR Pitches" - Joe Journalist

Allison Kugel | Posted 08.03.2016 | Business
Allison Kugel

Every now and then our team at the Upitch App receives an email from a journalist who, frustrated with their overflowing inbox, tells us they don't want to download Upitch because the last thing in this world they want or need is - you guessed it - more pitches! Point taken. But here's the rub (in our humble opinion)...

Primaries, Conventions, And Nominations! Oh My! If We Only Had A Brain.

Stephen Rosa | Posted 07.29.2016 | Politics
Stephen Rosa

Is this a presidential election or a bad version of The Wizard of Oz? The long and perilous journey along the yellow brick campaign trail to the November election is almost over.

Visibility Marketing Book Helps Fix Messaging That 'Probably Sucks'

John P. David | Posted 07.20.2016 | Business
John P. David

So perhaps you don't have the best water bottle or the tallest building, how do you market your product or service?

How Her Father's Death Helped This Woman Find Her Purpose

Kyle Battle | Posted 07.22.2016 | Healthy Living
Kyle Battle

At 7 a.m., she caught a plane from New York to Los Angeles. Coming directly from LAX, Gail Becker arrived at the Bullpen with two handbags and a Starbucks cup holder.

Hot 'n' Spicy Controversial Headlines Really Do Work!

Amanda Ruiz | Posted 08.11.2016 | Business
Amanda Ruiz

Read on to see how my press release hacked off MasterChef's Jay Rayner!

Three Steps To Getting More Creative With Your PR

Catriona Pollard | Posted 07.19.2016 | Business
Catriona Pollard

Running out of ideas and finding it a challenge to come up with new topics are sure-fire signs that you need to review your PR routine. Brainstorming new concepts for your PR strategy can help you stand out and let your voice be heard in the competitive environment.


Jennifer Risi | Posted 07.19.2016 | Media
Jennifer Risi

No issue is too big to be above the news cycle. In a world where we are overloaded with information, anyone fighting for a particular cause must seize...

5 PR Crimes Startups Are Guilty Of Committing

Catriona Pollard | Posted 07.13.2016 | Business
Catriona Pollard

The startup scene is buzzing with amazing ideas and talent, but the stories of real success are few and far between because you just don't hear about them or they've fallen short of commercialisation as they can't get noticed.

Have A New Koch And A Smile

Michael Conniff | Posted 07.12.2016 | Politics
Michael Conniff

ASPEN--Somewhere between the LoJack hijack by the Tea Party and the high dudgeon of Donald Trump, Charles Koch and his devotees at Koch Industries dec...