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Public Relations


Laura Lowery | Posted 02.05.2016 | Women
Laura Lowery

Remember this today, as you go about the balancing act of your life. Your words are crucial. They are changing the world. Which words will you choose? Where will they come from? How will you deliver them?

Your Challenge: Think Big, Act Bigger

John P. David | Posted 01.29.2016 | Business
John P. David

If marketing whiz Jeff Hayzlett ruled the world, one of the first orders of business would be to outlaw the words "I can't."

Former Political Reporter Writes News-Like Blog for Secretary of State

Jason Salzman | Posted 01.25.2016 | Denver
Jason Salzman

When political reporter Lynn Bartels left The Denver Post last year for a communications job at the Secretary of State's (SOS) office, it appeared she...

Get into Top Media

Loolwa Khazzoom | Posted 01.22.2016 | Business
Loolwa Khazzoom

The core principle of getting into top media is this: It's a methodical, holistic, step-by-step process. While top media outlets occasionally feature ...

Is PR the New Lobbying?

Mike Kennerknecht | Posted 01.15.2016 | Politics
Mike Kennerknecht

As New York weighs changes to lobbying for PR, social media and grassroots advocacy, other states will watch closely. 2016 will be an interesting year for anyone working in PR or public affairs.

The Mixed Blessings of Being a Thought Leader

Loolwa Khazzoom | Posted 01.15.2016 | Business
Loolwa Khazzoom

From a marketing perspective, being ahead of the curve is a mixed blessing.

Marketing for the Socially Conscious Set

Loolwa Khazzoom | Posted 01.15.2016 | Business
Loolwa Khazzoom

Tad Hargrave, founder of Marketing for Hippies, specializes in helping activists and other socially conscious individuals learn how to market their products and services in ways that are in alignment with their souls.

What Is Public Relations?

Eric Fischgrund | Posted 01.13.2016 | Business
Eric Fischgrund

Public relations service, one I consider to fall within and be a function of overarching marketing and communications practices, misses the boat when it comes to aligning a client's goals and its own PR strategy.

Launching a PR strategy for your B2B startup in 3 steps

Claire Topalian | Posted 01.07.2016 | Technology
Claire Topalian

Business to Business startups face their own unique challenges when transitioning into the public eye. Themes like reliability, legitimacy, and trust ...

Welcome to 2016: Move Over Millennials, Here Come the Founders

Michael Kempner | Posted 01.05.2016 | Business
Michael Kempner

In recent years, PR firms have devoted considerable resources to crafting communications campaigns targeted at the all-important "Millennials" age bra...

Communications Strategy 101: Get Your GAME On

John P. David | Posted 01.05.2016 | Business
John P. David

One thing that I often hear from executives is that they want to improve their corporate communications, marketing and public relations, but they do...

'Miracle of American Oil': Continental Resources Courted Corporate Media to Sell Oil Exports

Steve Horn | Posted 12.29.2015 | Green
Steve Horn

A document published by the Public Relations Society of America, discovered by DeSmog, reveals that from the onset of its public relations campaign, the oil industry courted mainstream media reporters to help it sell the idea of lifting the ban on crude oil exports to the American public and policymakers.

Enriching Ways to Tackle the Wild World of Public Relations in 2016

Stacy Slotnick | Posted 12.17.2015 | Business
Stacy Slotnick

The goal of a publicist is to be an outstanding asset to a client while finding time to nurture the soul that fuels one-of-a-kind ideas essential to success in this mesmeric and scintillating field. That is no easy task.

D-I-Y Public Relations for the Older Entrepreneur

Janice Celeste | Posted 12.17.2015 | Business
Janice Celeste

Older entrepreneurs have an ace card when it comes to public relations. They have developed contacts and resources over the years to makes it easier to get the word out about their businesses to colleagues. Word of mouth is still king but today it's often done over social media and that's where a lot of older entrepreneurs fall short.

Fast Food PR Needs a Slow Food Movement

Mark Ballard | Posted 12.02.2015 | Business
Mark Ballard

During its rise, fast food was all about margins and profiting through short cuts--quantity over quality. But with each short cut, the service got pro...

The 10 Commandments of Smart Executive Thought Leadership

Mark Pasetsky | Posted 11.30.2015 | Business
Mark Pasetsky

While a smart executive thought leadership campaign is a proven way to distinguish your company from the competition, all pieces are not created equal.

Is PR dead?

Catriona Pollard | Posted 11.17.2015 | Business
Catriona Pollard

"PR just isn't useful anymore." "Traditional media is on its deathbed. The power of PR will go with it." "Who needs PR anymore when you have social ...

Is Customer Experience the Next Killer App?

John P. David | Posted 11.12.2015 | Business
John P. David

Everyone in service businesses talk about it. lists more than 100,000 titles on the topic. Sometimes it seems like it's a quest that challenges every business owner in America. I'm talking about the concept of "exceptional customer service."

Press Agents of the World, Arise... An Excerpt From 'Starflacker: Inside the Golden Age of Hollywood'

Dick Guttman | Posted 11.12.2015 | Entertainment
Dick Guttman

Once upon a time a film that dare not speak its name ("The Sweet Smell of Success") cast an evil spell upon all press agents, decreeing that they should dwell and devise forever under a cloud of skepticism about the ethics of their craft.

5 Essential PR Tips for Small Businesses

Gillian Small | Posted 11.09.2015 | Business
Gillian Small

Elaborate public relations campaigns can often be an expensive undertaking. Creating a PR campaign to fit the needs of your small business will require focused time and effort, but doesn't have to break the bank. Below are a few tips to keep in mind when considering a public relations push.

PR Problems and Legal Muscle Don't Always Mix 

John P. David | Posted 11.06.2015 | Miami
John P. David

It baffles me when companies hire lawyers to manhandle public relations issues.

Confessions of an Airline PR Man

Bob Schulman | Posted 11.05.2015 | Travel
Bob Schulman

It's the mid-70s, and I'm the public relations man for a Denver-based airline. I've been told by the top brass that if the press asks about a certain matter, not to admit anything. I think "finesse it" was the way they wanted me to handle it. Sure, like I'd finesse a charging bull.

Talent Wars: How Silicon Valley and the Start-up Allure Is Draining Talent from PR Agencies

Communications Week | Posted 10.27.2015 | Business
Communications Week

As the founder of a tech PR agency based in New York, I am constantly being asked when we are going to open an office on the West Coast.

How Can You Drive Viral Growth and Improve Poverty At the Same Time? Enter The Playbook

Communications Week | Posted 10.26.2015 | Business
Communications Week

How do you break through the clutter and drive viral growth, make yourself a leader in your space AND improve your community all at the same time? Enter the Playbook - an emerging trend in communications

The Politics of Authentic PR and Communications

John P. David | Posted 10.23.2015 | Media
John P. David

I think many Americans are tired of the way candidates have been communicating. For example, in an effort to figure out what resonates with voters, Hillary Clinton spent $1.2 million on polling services in the third quarter of 2015.