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Public Relations

United Airlines And How (Not) To Handle A Crisis

Linda Dunbar | Posted 04.19.2017 | Business
Linda Dunbar

By now most Americans know what happened to Dr. Dao on United Airlines. At this point, a good portion of the planet probably does. But every day the s...

Do you Resolve to Write a Business Book?

John P. David | Posted 01.12.2017 | Home
John P. David

It might surprise you to learn that when I tell people I published a business book, the first question I'm most frequently asked is not "What is the b...

A look back at the 2016 Public Relations Winners and Losers

Eric Yaverbaum | Posted 01.11.2017 | Business
Eric Yaverbaum

Colin Kaepernick: The political and social climate and rhetoric in the US has been more divisive this past year than any other in recent memory. Utili...

Influencing Tech: Q&A With Tech Industry CMOs and Execs

Katie Creaser | Posted 01.09.2017 | Technology
Katie Creaser

It's the love/hate relationship for the ages - marketing and sales. Marketing needs sales to clearly explain what they need to draw in customers and s...

Protecting Our Fourth Estate: The Plunder of Politics and PR

Alan Kelly | Posted 12.11.2016 | Media
Alan Kelly

Last month, when President-Elect Donald Trump convened a meeting of American news elites, he shocked us with another dissection of our precious Fourth...

Fake News Can Damage Your Corporate Reputation

John P. David | Posted 12.09.2016 | Media
John P. David

Fake news is poised to make the leap from an obscure aspect of political skullduggery to a mainstream marketing practice.

How to Develop a Successful PR Strategy

Catriona Pollard | Posted 11.30.2016 | Business
Catriona Pollard

Have you started noticing your competitors in the media? They have most likely started using public relations (PR) tactics to build their profile an...

How to Find the Perfect Spokesperson for Your Business

George Beall | Posted 11.22.2016 | Business
George Beall

As your business begins to expand, it's going to be time to look for a spokesperson to help with establishing your identity. Finding the perfect perso...

How to Respond To Bad Reviews, and Come Back Stronger

George Beall | Posted 11.07.2016 | Business
George Beall

If you've never been criticized, you probably haven't done very much. That goes doubly for businesses. Being told that something you created isn't g...

Q&A with Suresh Raj: Why it's important to be a visible LGBT champion

Jennifer Risi | Posted 10.25.2016 | Media
Jennifer Risi

Today the Financial Times announced the annual 2016 OUTstanding Top 100, which celebrates the world's leading LGBT senior executives. I'm incredibly p...

Known as 'Father of Public Relations,' Edward Bernays molded 'America's tribal consciousness'

OurPaths.com | Posted 10.23.2016 | Business
OurPaths.com

EDITOR'S NOTE: It is hard to imagine a world without ubiquitous communication aimed at molding public opinion. Yet public relations didn't formally e...

Careers in Cannabis | Public Relations

Sirita Wright | Posted 10.31.2016 | Black Voices
Sirita Wright

Several times per month someone will ask me how can they break into the cannabis industry. They've heard how lucrative dispensaries are, and often peo...

How to Deal With Difficult Clients

Leila Lewis | Posted 10.19.2016 | Business
Leila Lewis

I am so blessed to work with some of the best of the best businesses in my industry. And while all my current clients are phenomenal, I have had a few during my last 9 years in business that have been... challenging. It's the nature of being a business owner and working in a service-based industry, and ultimately these types of clients help us grow and learn.

Women Deserve a Fair Fight on the Campaign Trail and at Work

Jennifer Risi | Posted 10.19.2016 | Media
Jennifer Risi

For the first time in American history a woman is the candidate of a major party, but it's clear that in politics women aren't playing on a level fiel...

Is It Time to Give Up?

Loolwa Khazzoom | Posted 10.18.2016 | Business
Loolwa Khazzoom

You've dotted your "i"s and crossed your "t"s. You have a crystal clear brand, image, and message; you know exactly who your target audience is; and you're going after it, with a solid strategy in place. And yet... you find yourself banging your head against a wall. You're getting little or no traction from media, VIPs, or venues you're outreaching. How should you interpret the (non) response?

The Changing Face of the Mad Men

Jennifer Risi | Posted 09.21.2016 | Media
Jennifer Risi

Marketers want their agency partners to accelerate diversity efforts. And their reasons go well beyond optics and political correctness This week, k...

How An Upper East Side Republican Became PR's 'Mayor Of Harlem'

Tony Sachs | Posted 09.13.2016 | New York
Tony Sachs

You take a guy -- a white guy, an Irish guy, born in Seattle, a longtime Upper East Sider, a Trump voter, no less. You stick him in an apartment north of 125th St. And less than a year later he's going around unironically calling himself the Mayor of Harlem. What happened?

GOOD PEOPLE SKILLS; Celebrity PR Powerhouse LIZA ANDERSON Explains How Listening Is The Key To Building An Empire; THE ANDERSON GROUP!

Andrew Cristi | Posted 09.12.2016 | Entertainment
Andrew Cristi

When you're someone who lives their life in the limelight and your career is constantly on the line, it's natural to want a little TLC when putting yo...

Five of the Coolest PR Strategies from Around the World

Kara Alaimo | Posted 08.23.2016 | Business
Kara Alaimo

My book which was published by Routledge today, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communica...

Diversity Is Not Just For HR, It Is An All-Agency Priority

Stuart Smith | Posted 08.22.2016 | Business
Stuart Smith

I recently attended ColorComm Conference in Miami, which Ogilvy proudly sponsors. ColorComm, created by Lauren Wesley Wilson, convenes and supports wo...

Think Before You Post? How Social Media Causes Some PR Pros To Lose Out On Potential Clients

Monica Peters | Posted 08.18.2016 | Business
Monica Peters

Social media etiquette is a subject needed not only for students but also for established professionals. Everyday I see posts by public relations professionals that are a liability, costing them a potential job or partnership. Only thing is-they don't realize it.

The 3 Reasons Why Universities Struggle To Get Student Mentees

Garrett Mintz | Posted 08.15.2016 | Education
Read More: Aim, Ambition in Motion, Garrett Mintz, Iu, Indiana University, MentorResource.Com, Gallup, Purdue, Great Jobs Great Lives, Brandon Busteed, Mentorship, Mentee, College, Department, University, School, Education, Graduate, Mentor, Mentor Program, College Resource, College Resources, Career Development, College Project, Educational Opportunity, Professional, Professionalism, Vulnerability, Fear of Missing Out, Mentee Program, Mentor Obligation, Generational Strengths, Sharing Knowledge, Leadership Skills, Management Skills, Department Chair, Agriculture (i.e. Plant and Soil Sciences, Animal Studies, Natural Resources, Parks, Etc.), Architecture, Biological Sciences (i.e. Biomedical, Botany, Biology, Physiology, Business Accounting, Business Economics, Business Entrepreneurship, Business Finance, Business Information Systems, Business Law and Ethics, Business Management, Business Marketing, Business Other, Business Public Policy, Business Real Estate, Business Sales, Business Supply Chain, Chemistry, Civil Engineering. Communications Other, Computer and Information Sciences, Construction Engineering, Economics, Education (i.e. Elementary Education, Special Education, Physical Education, Electrical Engineering, Engineering and Technology Other, Family and Consumer Sciences (i.e. Human Development, Family Studies, Fashion/ Interior Design, Global Media, Health/Fitness, Hospitality Management, Humanities (i.e. Foreign Languages, Literature, Linguistics, Gender Studies, Philosophy, Religious Studies, English, History, International Business, Journalism News Reporting, Legal, Math, Mechanical Engineering, Media Advertising, Media Technology, Nursing, Nutrition, Occupational Therapy, Physical Sciences (i.e. Mathematics, Physics, Geology, Geography, Physical Therapy, Political Science, Pre-Med, Psychology, Public Relations, Social Work, Sociology, Sports Media, Visual and Performing Arts (i.e. Dance, Theatre, Music, Art, Mentorresource, Education News
Garrett Mintz

The Gallup Purdue Great Jobs, Great Lives report has shed light that mentorship is clearly vital and necessary to the development of college students....

How To Engage With Online Influencers So They Share Your Content

Catriona Pollard | Posted 08.11.2016 | Business
Catriona Pollard

Most businesses realise they need to interact and engage with their customers online. The typical approach for doing this is with a website and some social media profiles. The problem with this is it can take years to build up traffic and social media followers.

'One more thing' I Learned From 10 Years of PR at Apple

Cameron Craig | Posted 08.05.2016 | Business
Cameron Craig

I've also received many requests for more learnings from my time on Apple's PR team. Rather than respond one-on-one, I thought I'd pay tribute to Steve Jobs and his famous keynote line "one more thing..." and offer up one or two more.

How to Get Your SMB on TV or Radio for Free

Marisa Sanfilippo | Posted 08.04.2016 | Business
Marisa Sanfilippo

If you live in the Los Angeles area, the name Darren Kavinoky might sound familiar to you. Kavinoky, an attorney, certified interventionist, and legal analyst has appeared on the Today Show, The View, Entertainment Tonight, Dr. Phil, Fox News, and several other TV shows along with radio shows.