Running out of ideas and finding it a challenge to come up with new topics are sure-fire signs that you need to review your PR routine. Brainstorming new concepts for your PR strategy can help you stand out and let your voice be heard in the competitive environment.
The startup scene is buzzing with amazing ideas and talent, but the stories of real success are few and far between because you just don't hear about them or they've fallen short of commercialisation as they can't get noticed.
So, you messed up. Perhaps a line extension fell flat on its face, or in an attempt to help a customer, you only made it worse, or your ad had an egregious typo that spelled something you'd rather not repeat aloud.
If you want to attract more customers and stand out from your competition, you must take it a step further. You must make your brand noteworthy. You must give potential customers a definite reason to do business with you.
Too many reporters have a conveyor belt mentality, blithely writing copy based on press releases without doing any real reporting or even basic fact checking. And sometimes, their stories blow up spectacularly when their investigative laziness is revealed.