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Public Relations

Donald Steel: All Crisis Are Predictable

Kosta Petrov | Posted 09.30.2015 | Business
Kosta Petrov

How to prepare for crisis situations? Who in your company should be involved in the crisis management process? How should Volkswagen handle the emissions scandal? There are only some of the questions that I recently discussed with Donald Steel, one of the world's biggest experts on crisis communications.

5 Reasons Why Coaching Is Essential to Business Success

Lauren O. Victoria | Posted 09.29.2015 | Business
Lauren O. Victoria

It crossed my mind that I've not just hired one coach this year, but four. Four business coaches. I have a coach for DIY PR, brand building, marketin...

NASA, 'The Martian' and Lessons About Business

Jack Stahlmann | Posted 09.29.2015 | Business
Jack Stahlmann

No organization is better at taking advantage of positive press. They are able to leverage their product in a way that would make any Fortune 500 CEO blush. Here are three-and-a-half ways your company can harness the NASA magic.

The Changing Face of Media

Jennifer Risi | Posted 09.29.2015 | Media
Jennifer Risi

This morning, I bet that the first thing you did -- even before you had that first cup of coffee - was check the news. In fact, you didn't open an actual newspaper. Chances are you read the news on your phone.

How to Write News

Jeremy Bamidele | Posted 09.22.2015 | Business
Jeremy Bamidele

Many writers struggle with producing a document aimed at garnering publicity or being printed in the news. They often miss one or more of the criteria of a news document: public relevance, timeliness, proper formatting or usefulness.

The Do's and Don'ts of Social Media Outreach

Richard Lorenzen | Posted 09.21.2015 | Business
Richard Lorenzen

As most companies today know, having a strong social media presence is an important part of controlling their brand's reputation and their ability to reach their customers on a more personal level.

Look At This Face

Michelle Tennant Nicholson | Posted 09.16.2015 | Media
Michelle Tennant Nicholson

When faced with hard news, how can you respond with humor or if it's not a laughing situation, respond by educating people how to overcome and turn surviving into thriving?

GE's Ecomagination Turns 10: How a Brand Can Be a Driver for Change

Dr. Alexander Haldemann | Posted 09.16.2015 | Business
Dr. Alexander Haldemann

Some consider Ecomagination a brand-makeover to solve a bad environmental reputation. Others call it a PR strategy. I believe Ecomagination is a best practice of how a brand can be a powerful driver of change.

Establishing and Navigating the Moving Parts of an IPO

Gregory Sichenzia | Posted 09.15.2015 | Business
Gregory Sichenzia

Taking a company public is a complicated process, with many moving parts. By rushing the process or putting together an inexperienced team, the likelihood of errors being made increases as does the potential for non-compliance with the SEC's regulations.

Branding Lessons We Can Learn From Floyd Mayweather

Richard Lorenzen | Posted 09.15.2015 | Business
Richard Lorenzen

To many, Floyd Mayweather is one of the greatest fighters and athletes of all time. However, if you take a closer look at this seasoned boxer and th...

College Football Brought to You by Koch Industries

Nick Surgey | Posted 09.14.2015 | Politics
Nick Surgey

College football season has begun, and this year it is being brought to you by Koch Industries, and not just in Kansas. The Center for Media and Democracy (CMD) has obtained an exclusive list of the Koch-branded college football games.

How to Handle a Bad Media Interview

Richard Lorenzen | Posted 09.10.2015 | Business
Richard Lorenzen

When business owners are able to strike an interview with a media outlet, it is usually an exciting venture that promises a great deal of much-needed publicity. However, not all media interviews go as smoothly as we all want.

Being a Bestseller is NOT All About Sales

Chuck Boyce | Posted 09.08.2015 | Business
Chuck Boyce

Most every author dreams of selling a million copies of their book. Or even a hundred thousand copies. They gauge their success by how many units they...

5 Things You Can Do Now for Publicity

Richard Lorenzen | Posted 09.03.2015 | Business
Richard Lorenzen

When you're starting to think about getting press for your business, don't fall into the trap of thinking you need to wait before you can start making real progress.

Five Things Sustainability Communicators Need to Give Up Now

John Friedman | Posted 09.03.2015 | Business
John Friedman

Nature is a powerful and resilient force we must respect and appreciate. It is resilient in that we can -- and sadly do -- pump tons of pollution into the atmosphere. We deluge our rivers and streams with pollution. Our oceans are virtually awash of plastic and waste

Three Things to Think About Before You Pull That PR Stunt

Richard Lorenzen | Posted 09.01.2015 | Business
Richard Lorenzen

There comes a point in most people's lives when they consider pulling a PR stunt. This is an old tactic that has been used for years by companies in order to get attention. They are called "stunts" because they are bold moves that typically also have some type of risk associated with them.

Why You Should Always Be Honest With the Media

Richard Lorenzen | Posted 08.28.2015 | Business
Richard Lorenzen

There are so many different tips out there when it comes to handling the media. From advice on the best way to create a contact list to writing tips for crafting a press release, there is no end to the different media-handling tactics out there.

What Authors Did Before Facebook (Yes, Agatha, I'm Looking At You)

Christina Larmer | Posted 08.28.2015 | Books
Christina Larmer

There's one mystery that has always intrigued and infuriated mystery buffs in equal measure, and that is the real-life disappearance of the Queen of Mysteries herself, Agatha Christie, back in 1926.

Habits of Successful People

Richard Lorenzen | Posted 08.27.2015 | Business
Richard Lorenzen

If you take a look at the world's most successful people, whether their millionaire investors, established entrepreneurs, or elite athletes chances are they have one major thing in common.

How to Minimize the Damage of Negative Press

Richard Lorenzen | Posted 08.25.2015 | Business
Richard Lorenzen

No matter how careful your company is, when it comes to the press surrounding your company, chances are at one point or another you will have to deal with negative press.

Give Your Prospects Some TLC -- Thought Leadership Content

John Bowen | Posted 08.25.2015 | Business
John Bowen

All entrepreneurs want to get their branding message out and attract more customers. But traditional hard-sell techniques no longer cut it with ever-more cynical consumers.

The Do's and Don'ts of Repositioning Your Brand

Richard Lorenzen | Posted 08.21.2015 | Business
Richard Lorenzen

Many companies reach a point in their lives where it is time to reposition their brand identity. Sometimes a certain brand identity just isn't achieving the desired results. All brands needs to adapt to the market around them and evolve according to the market.

How to Decide Whether or Not to Reposition Your Brand

Richard Lorenzen | Posted 08.20.2015 | Business
Richard Lorenzen

Having a strong brand identity is an important part of running your own company. However, there may be times when you decide to reposition that brand and the image that you are portraying to the public.

PR Must Critically Think About Social Marketing Data

Jeremy Harris Lipschultz | Posted 08.19.2015 | Business
Jeremy Harris Lipschultz

Public relations educators meeting in San Francisco this month were reminded that students and professionals work in fragmented media spaces that require new skills and abilities.

Trump's Immunity and Why He Will Remain a Contender

Josh Nass | Posted 08.18.2015 | Entertainment
Josh Nass

There is nobody who understands how to manipulate the media better than Donald Trump does. He understands how to garner earned media better than anyone. Though he has many detractors, many people adore him. What is it people like about Donald Trump?