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Public Relations

5 Things You Can Do Now for Publicity

Richard Lorenzen | Posted 09.03.2015 | Business
Richard Lorenzen

When you're starting to think about getting press for your business, don't fall into the trap of thinking you need to wait before you can start making real progress.

Five Things Sustainability Communicators Need to Give Up Now

John Friedman | Posted 09.03.2015 | Business
John Friedman

Nature is a powerful and resilient force we must respect and appreciate. It is resilient in that we can -- and sadly do -- pump tons of pollution into the atmosphere. We deluge our rivers and streams with pollution. Our oceans are virtually awash of plastic and waste

Three Things to Think About Before You Pull That PR Stunt

Richard Lorenzen | Posted 09.01.2015 | Business
Richard Lorenzen

There comes a point in most people's lives when they consider pulling a PR stunt. This is an old tactic that has been used for years by companies in order to get attention. They are called "stunts" because they are bold moves that typically also have some type of risk associated with them.

Why You Should Always Be Honest With the Media

Richard Lorenzen | Posted 08.28.2015 | Business
Richard Lorenzen

There are so many different tips out there when it comes to handling the media. From advice on the best way to create a contact list to writing tips for crafting a press release, there is no end to the different media-handling tactics out there.

What Authors Did Before Facebook (Yes, Agatha, I'm Looking At You)

Christina Larmer | Posted 08.28.2015 | Books
Christina Larmer

There's one mystery that has always intrigued and infuriated mystery buffs in equal measure, and that is the real-life disappearance of the Queen of Mysteries herself, Agatha Christie, back in 1926.

Habits of Successful People

Richard Lorenzen | Posted 08.27.2015 | Business
Richard Lorenzen

If you take a look at the world's most successful people, whether their millionaire investors, established entrepreneurs, or elite athletes chances are they have one major thing in common.

How to Minimize the Damage of Negative Press

Richard Lorenzen | Posted 08.25.2015 | Business
Richard Lorenzen

No matter how careful your company is, when it comes to the press surrounding your company, chances are at one point or another you will have to deal with negative press.

Give Your Prospects Some TLC -- Thought Leadership Content

John Bowen | Posted 08.25.2015 | Business
John Bowen

All entrepreneurs want to get their branding message out and attract more customers. But traditional hard-sell techniques no longer cut it with ever-more cynical consumers.

The Do's and Don'ts of Repositioning Your Brand

Richard Lorenzen | Posted 08.21.2015 | Business
Richard Lorenzen

Many companies reach a point in their lives where it is time to reposition their brand identity. Sometimes a certain brand identity just isn't achieving the desired results. All brands needs to adapt to the market around them and evolve according to the market.

How to Decide Whether or Not to Reposition Your Brand

Richard Lorenzen | Posted 08.20.2015 | Business
Richard Lorenzen

Having a strong brand identity is an important part of running your own company. However, there may be times when you decide to reposition that brand and the image that you are portraying to the public.

PR Must Critically Think About Social Marketing Data

Jeremy Harris Lipschultz | Posted 08.19.2015 | Business
Jeremy Harris Lipschultz

Public relations educators meeting in San Francisco this month were reminded that students and professionals work in fragmented media spaces that require new skills and abilities.

Trump's Immunity and Why He Will Remain a Contender

Josh Nass | Posted 08.18.2015 | Entertainment
Josh Nass

There is nobody who understands how to manipulate the media better than Donald Trump does. He understands how to garner earned media better than anyone. Though he has many detractors, many people adore him. What is it people like about Donald Trump?

New Business? Don't Stress About Which News Outlets Give You Press

Richard Lorenzen | Posted 08.17.2015 | Business
Richard Lorenzen

If you have recently launched a new company, chances are you're going to want to start getting some media attention right away. Forbes, Fortune, The Wall Street Journal -- you want coverage in all the most prestigious media outlets.

In Defense Of Tinder's Twitter 'Meltdown'

The Huffington Post | Alexis Fitts | Posted 08.12.2015 | Technology

Tinder's social media manager is having a difficult day today. To recap: Last night, the dating app's Twitter account sent out a stream of tweets crit...

What The Fantastic Four Teaches Us About Customer Expectations

Richard Lorenzen | Posted 08.11.2015 | Business
Richard Lorenzen

"Fantastic Four" finally hit theaters last Friday. When the movie opened, it was instantly met with poor reviews. The opening weekend wasn't much better, as the film performed horribly at the box office overall.

Why Spreading Yourself Thin on Social Media is a Terrible Mistake

Richard Lorenzen | Posted 08.06.2015 | Business
Richard Lorenzen

Ever since social media first started taking over the Internet, marketing and PR pros have found ways to utilize these sites to their advantage. If you want to launch a successful marketing campaign, then having a strong social media campaign is an important part of this effort.

Embracing Transgender Communication

Kerri Allen | Posted 08.05.2015 | Gay Voices
Kerri Allen

Communications and the media are powerful vehicles, and as the conversation about the gender spectrum gets louder, communication pros need to hone their facility with talking -- and writing, producing and Snapchatting -- about it.

Before Implementing Your PR Strategy, Take Your Customers' Point of View

Richard Lorenzen | Posted 08.04.2015 | Business
Richard Lorenzen

Budding entrepreneurs who are looking to take a more proactive approach to their public relations efforts may find some challenges when it comes to developing and implementing a new PR strategy.

7 New Social Media Tools With Sizzle

Reid Wegley | Posted 07.31.2015 | Technology
Reid Wegley

This 'Internet of things' we call the web has naturally morphed into The Facebook, Twitterland and numerous other social media channels, where a generation of millennials and select old people (generation x'ers and the like) spend their every waking minute contributing and curating content in hopes of engaging 'someone.'

How To Make Sure Your Press Release Reaches the Right Audience

Richard Lorenzen | Posted 07.30.2015 | Business
Richard Lorenzen

It may come as a surprise if you're not familiar with PR, but press releases aren't exactly the most useful tools in your media relations arsenal.

Can Your Reputation Withstand Increased Surveillance?

John P. David | Posted 07.29.2015 | Business
John P. David

Sitting in a restaurant with a friend recently, I asked a simple question: How many cameras are in this place?

How a Twitter Feud Has Boosted Both Nicki Minaj and Taylor Swift's Brands

Richard Lorenzen | Posted 07.28.2015 | Business
Richard Lorenzen

Last week social media fans saw a new feud erupt between two of the biggest female artists in the entertainment business. While the feud was short-lived and didn't involve any catfights or hair pulling, it actually did a great deal for both women's brand images and their social media personas.

The Business Case for Diversity

Pioneers for Change | Posted 07.28.2015 | Impact
Pioneers for Change

As a woman from an ethnic minority background, the lack of diversity in public relations industry is something that has always frustrated me. I am proud of Curzon PR's record for hiring candidates from a wide range of cultural and national backgrounds.

7 Publicity Rules Every Entrepreneur Needs to Know

Robert J. Szczerba | Posted 07.24.2015 | Media
Robert J. Szczerba

What if you invented a revolutionary product that replaced narcotics to alleviate pain, but you fumbled the public relations (PR) effort and your news got lost in the media echo chamber?

Tips to Help Make Sure Your Company Stays Relevant

Richard Lorenzen | Posted 07.24.2015 | Business
Richard Lorenzen

In today's digital age, public relations is about more than getting attention in the media. You also need to make sure that your company is staying relevant. This can be difficult for companies in virtually any industry.