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Public Relations

A Shrewd Financial Investor, Qatar Boasts Dismal Return on Investment in Soft Power

James Dorsey | Posted 05.24.2015 | World
James Dorsey

Widely viewed as a shrewd financial investor, Qatar's return on investment in soft power designed to position it as a progressive ally of world powers in the hope that they will come to the aid of the wealthy Gulf state in times of emergency is proving to be abysmal.

How Corporate Responsibility is Returning Public Relations to Its Original Meaning

John Friedman | Posted 05.19.2015 | Business
John Friedman

I have been a practitioner for corporate communications, including public relations for more than three decades. And I have been working in corporate responsibility for the last 15 as well. In that time I have come to the conclusion that the two professions are - or will become - one and the same.

In an Increasingly Collaborative World, Great Ideas Are Just Good Starts

Karen van Bergen | Posted 05.15.2015 | Business
Karen van Bergen

The driven, Type A, go-it-alone style that was once so synonymous with achievement is giving way to a new -- and much more successful -- model: diverse, cross-generational, cross-cultural, global teams working together.

Earned Media Can Yield Big Rewards for Philanthropy

Jennifer Risi | Posted 05.12.2015 | Business
Jennifer Risi

Corporate social responsibility (CSR), corporate citizenship, philanthropy, engagement, shared value - regardless of the name you use, this aspect of doing business is here to stay. And like all core business attributes, communicating about it effectively is critical.

Kick Ass Book Launch Tips (from Two Authors Who Really Know)

IndieReader | Posted 05.12.2015 | Books
IndieReader

For the purposes of this article, a "pro" is someone who earns his/her primary income from writing. Toby Neal and Holly Robinson are pros (although Toby is mostly an indie and Holly mostly traditionally pubbed), with multiple novels and credits of various kinds, and they're also friends.

3 Tips for Getting PR for your Startup

Molly Borchers | Posted 05.11.2015 | Business
Molly Borchers

When you get media exposure, not only does it draw people to your site and earn you business, it makes you appear to be more credible, more successful. And who doesn't want that?

What No One Tells You About Working in Fashion

Jordan Murphy | Posted 05.07.2015 | Style
Jordan Murphy

Attempting to keep all of these headstrong individuals happy and complacent is a daily struggle of plate-spinning proportions. Managing expectations and overseeing critical conversations are a part of the job description, so it's key to be prepared and confident.

Crisis Management Begins Online

John P. David | Posted 05.04.2015 | Technology
John P. David

A client called me recently in a bit of a panic. One of her college-aged children was tangentially involved with a crisis at her university, and my client and some of the other parents were wondering if it would be beneficial to engage a public relations expert.

Women in Business: Filomena Fanelli, CEO/Founder, Impact PR & Communications, Ltd

Laura Dunn | Posted 05.01.2015 | Business
Laura Dunn

Filomena Fanelli is the CEO and founder of Impact PR & Communications, a boutique, strategic public relations firm based in Poughkeepsie, New York. A ...

12 Tips to Network Like a Boss

Molly Borchers | Posted 04.17.2015 | Business
Molly Borchers

When I moved to a new city, networking helped me meet new friends. Today, networking and relationship building is more important for me than ever, whether I'm trying to find new client leads or place stories in the media for my clients.

Allow Us to Reintroduce Ourselves

Michael Kempner | Posted 04.14.2015 | Business
Michael Kempner

Businesses today are operating in an environment characterized by emerging risks, increased regulations, and the accelerating velocity of technologica...

The Pursuit of Patience

Gillian Small | Posted 05.26.2015 | Small Business
Gillian Small

This week I celebrate the six-month anniversary of my small PR business and I can't help but reflect on the main goal that I set for myself just 26 short weeks ago.

Women in Business: Amanda K. Ruisi, Founder and President, AKR Public Relations

Laura Dunn | Posted 05.23.2015 | Business
Laura Dunn

Amanda K. Ruisi, the Founder and President of AKR Public Relations brings over 10 years of experience to her full-service agency with an impressive li...

On 'Dursting': Why Media Prey Go on Camera

Eric Dezenhall | Posted 05.20.2015 | Media
Eric Dezenhall

The main question I've been asked since The Jinx bowed last Sunday is why do people in trouble feel the compulsion to go on camera -- I'll call it "dursting" -- when nothing good can come from it?

Social Media Lessons Learned from Meerkat

Jeremy Harris Lipschultz | Posted 05.17.2015 | Business
Jeremy Harris Lipschultz

Thought leaders, Internet celebrities, and media companies are falling over each other to race to Meerkat and rank on its enticing leader board.

Tumblr CEO Gets Squawk'd

Reid Wegley | Posted 05.16.2015 | Technology
Reid Wegley

All media interviews are potential pitfalls, even the low hanging fruit. Do your client's a favor, and rather than bask in the glow of gaining an interview, investigate that interview.

#WeWashing: When "Sharing" Is Renting and "Community" Is a Commodity

Lee-Sean Huang | Posted 05.16.2015 | Technology
Lee-Sean Huang

Based on terms like whitewashing and greenwashing, WeWashing is when corporations, brands and other groups use the language of "sharing" and "community" to describe what are essentially capitalist commercial transactions.

Disruptive Innovators Must Navigate Political Resistance

Mark R. Kennedy | Posted 05.06.2015 | Business
Mark R. Kennedy

When launching a firm that pursues disruptive innovation, it's best that you authentically deliver your promised benefits to society while anticipating and assessing how and where the disrupted will attempt to fight back so that you can respond in a strategic manner.

Digital, Social Media Marketing and PR Instagram 'Wait and See'

Jeremy Harris Lipschultz | Posted 05.05.2015 | Business
Jeremy Harris Lipschultz

For many brands, Instagram has a small but engaged audience, and this makes it a useful platform for testing earned media content ahead of anticipated growth. Keep a close eye on Instagram as a rising star within social media space increasingly dominated by mobile content.

Eric Alterman: PR Is Killing Journalism

TakePart | Eric Alterman | Posted 03.03.2015 | Media

In a speech to colleagues not long ago, BBC News Economics Editor Robert Peston explained that while “some of [his] best friends are in PR,” never...

Women in Business Q&A: Florence Quinn, CEO, Strategic and Creative Director, Quinn PR

Laura Dunn | Posted 05.02.2015 | Business
Laura Dunn

Florence Quinn has nurtured and shaped Quinn into a strategic powerhouse of brand storytelling. Her near-clairvoyant ability to anticipate trends and ...

Women in Business Q&A: Susan Lindner, Founder, Emerging Media

Laura Dunn | Posted 04.29.2015 | Business
Laura Dunn

Susan Lindner founded the award-winning Lotus Public Relations in 2002 in the midst of the first burst tech bubble, growing it into one of the top 20 ...

21-year-old Eastern Ky. University Woman Loses 175 Pounds in 14 Months

Don McNay | Posted 04.25.2015 | College
Don McNay

Outside of our shared love for Eastern Kentucky University, Elizabeth and I came at the decision to do the gastric sleeve surgery from very different perspectives.

Women in Business Q&A: Erika Kauffman, General Manager and Executive Vice President, 5W Public Relations

Laura Dunn | Posted 04.13.2015 | Business
Laura Dunn

With over a decade of experience in communications and management at 5W, Erika is an integral part of the firm's leadership team and oversees a number of industry practices at the agency.

Spin Is a Hell of a Thing

Nida Khan | Posted 04.08.2015 | Media
Nida Khan

As much as both pundits on the right and left would like us to believe that this is a conflict of 'radical Islam' vs. the rest of us, it's much more complex and nuanced than that childish line of reasoning.