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Public Relations

Primaries, Conventions, And Nominations! Oh My! If We Only Had A Brain.

Stephen Rosa | Posted 07.29.2016 | Politics
Stephen Rosa

Is this a presidential election or a bad version of The Wizard of Oz? The long and perilous journey along the yellow brick campaign trail to the November election is almost over.

Visibility Marketing Book Helps Fix Messaging That 'Probably Sucks'

John P. David | Posted 07.20.2016 | Business
John P. David

So perhaps you don't have the best water bottle or the tallest building, how do you market your product or service?

How Her Father's Death Helped This Woman Find Her Purpose

Kyle Battle | Posted 07.22.2016 | Healthy Living
Kyle Battle

At 7 a.m., she caught a plane from New York to Los Angeles. Coming directly from LAX, Gail Becker arrived at the Bullpen with two handbags and a Starbucks cup holder.

Hot 'n' Spicy Controversial Headlines Really Do Work!

Amanda Ruiz | Posted 07.20.2016 | Business
Amanda Ruiz

Read on to see how my press release hacked off MasterChef's Jay Rayner!

Three Steps To Getting More Creative With Your PR

Catriona Pollard | Posted 07.19.2016 | Business
Catriona Pollard

Running out of ideas and finding it a challenge to come up with new topics are sure-fire signs that you need to review your PR routine. Brainstorming new concepts for your PR strategy can help you stand out and let your voice be heard in the competitive environment.


Jennifer Risi | Posted 07.19.2016 | Media
Jennifer Risi

No issue is too big to be above the news cycle. In a world where we are overloaded with information, anyone fighting for a particular cause must seize...

5 PR Crimes Startups Are Guilty Of Committing

Catriona Pollard | Posted 07.13.2016 | Business
Catriona Pollard

The startup scene is buzzing with amazing ideas and talent, but the stories of real success are few and far between because you just don't hear about them or they've fallen short of commercialisation as they can't get noticed.

Have A New Koch And A Smile

Michael Conniff | Posted 07.12.2016 | Politics
Michael Conniff

ASPEN--Somewhere between the LoJack hijack by the Tea Party and the high dudgeon of Donald Trump, Charles Koch and his devotees at Koch Industries dec...

Why This PR Exec Left A 16-Year Career To Become An Entrepreneur

The Huffington Post | Madeline Diamond | Posted 07.12.2016 | HuffPost Live 321

After serving as a top PR executive for over 15 years, Gail Becker took a leap of faith away from the corporate world to start her own company. In Apr...

PR Career Rule #1: Thou Shalt Not Do Internal Communications

Cameron Craig | Posted 07.06.2016 | Business
Cameron Craig

Having worked on both sides, I've never understood the perceived wall between internal and external communicators. It's all communications at the end of the day, just different audiences, right?

Nobody Cares. Work Harder.

Sarah Julien | Posted 06.28.2016 | Business
Sarah Julien

I never tell my clients how old I am. Unlike most other things, people actually care about experience. When they are audacious enough to ask, I answer...

5 PR Tips For Entrepreneurs

Catriona Pollard | Posted 06.22.2016 | Business
Catriona Pollard

Every entrepreneur will tell you that it takes hard work and persistence to be successful. In addition to loving what you do, continually learning fro...

How Can We Address Income Inequity And Gender Disparity At Leadership Levels In PR?

Tiffany Guarnaccia | Posted 06.22.2016 | Business
Tiffany Guarnaccia

It's hard been to open a newspaper -- or more realistically, click on an article -- this month without seeing the story: Hillary for president! Progre...

A Jew and a Muslim Walk into a Children's Clothing Store

Allison Kugel | Posted 06.13.2016 | Religion
Allison Kugel

A Jew and a Muslim walk into a children's clothing store. Are you waiting for the punch line? Ok, I walked into a children's clothing store and the ...

PR Lessons Everyone Can Learn From the Cincinnati Zoo Incident

Richard Lorenzen | Posted 06.08.2016 | Business
Richard Lorenzen

Earlier this month when a young boy fell into a gorilla enclosure at the Cincinnati Zoo, concerned citizens from all over the world started weighing i...

3 Ways Aged Care Facilities Can Get Ahead With Public Relations

Catriona Pollard | Posted 06.02.2016 | Business
Catriona Pollard

If you're in the aged care industry, you'll know that when it comes to the well-being of a loved one, people need to first develop trust in the standa...

International Trade, Global Digital Data Flows and Trade Shows: The New Marketplace

Diane Primo | Posted 06.02.2016 | Business
Diane Primo

Lust for exotic spices, opulent textiles and precious metals spurred the world's first trade routes and "international trade shows" via arcades and souks in ancient Greece, Rome and the Middle East.

Why Owning Your Mistakes is Actually Good for Business

Danielle Sabrina | Posted 05.31.2016 | Business
Danielle Sabrina

So, you messed up. Perhaps a line extension fell flat on its face, or in an attempt to help a customer, you only made it worse, or your ad had an egregious typo that spelled something you'd rather not repeat aloud.

How Martial Vivot Became The Most Famous Men's Hair Stylist In The World: A PR and Social Media Case Study

Christopher Lee Nutter | Posted 05.24.2016 | Business
Christopher Lee Nutter

As a former editor and writer for the national media (including for The New York Times, the Village Voice, New York magazine, Details, Entertainment W...

Has Donald Trump Become the Poster Child for Entertainment Public Relations?

Dick Guttman | Posted 05.19.2016 | Media
Dick Guttman

Has Donald Trump become the poster child for entertainment public relations? To the denigration of real PR pros, yes. None us escaped awareness of t...

5 Tips for Headquarters to Work Better With International Offices

Cameron Craig | Posted 05.16.2016 | Business
Cameron Craig

Every time a regional person visits headquarters they find a ton of resources they never knew existed. Don't just share the obvious things like press materials, FAQs and images.

The Entrepreneur's Secret to Attracting More Customers

Kallen Diggs | Posted 05.16.2016 | Business
Kallen Diggs

If you want to attract more customers and stand out from your competition, you must take it a step further. You must make your brand noteworthy. You must give potential customers a definite reason to do business with you.

Why words and numbers must go hand-in-hand

Sarah Cannata | Posted 05.09.2016 | Business
Sarah Cannata

"Communication - the human connection - is the key to personal and career success." - Paul J. Meyer Take it from me, a Communications/PR person who i...

Top 5 Ways PR and Growth Marketing Work Together

Juliet Travis | Posted 05.04.2016 | Business
Juliet Travis

By Juliet Travis, Founder, Liftoff Communications A few weeks ago I attended the Conversion + Copy for Growth-Minded Businesses hosted by Vasil Azaro...

Why Did the Brady Campaign Cut 88 Percent of Its New 'Zero Minutes of Fame' Video?

Jonathan Hutson | Posted 04.29.2016 | Politics
Jonathan Hutson

Too many reporters have a conveyor belt mentality, blithely writing copy based on press releases without doing any real reporting or even basic fact checking. And sometimes, their stories blow up spectacularly when their investigative laziness is revealed.