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Public Relations

Q&A With theSkimm Co-Founders Danielle Weisberg and Carly Zakin

Molly Borchers | Posted 01.29.2015 | Media
Molly Borchers

If you're fascinated by the shift in how people are consuming news, or curious about what it took for two 20-something millennials to quit their jobs and start their own media entity, read my Q&A interview with theSkimm co-founders Danielle Weisberg and Carly Zakin.

Blood, Sweat and Tears Define Great Content: No More and No Less

Lee Traupel | Posted 01.29.2015 | Small Business
Lee Traupel

How do you make content that the visitor wants to share? Key attributes: useful, emotion laden, factual, practical, newsjacks (events, moments in time, perspective).

Why Designers are Integral to All Marketing Activities

Lee Traupel | Posted 01.24.2015 | Business
Lee Traupel

Embracing and inculcating design into your business starts with knowing you have an issue. It's like sobriety, until you admit you have a problem, you are not going to find the promised land.

Edison Electric Institute's Anti-Solar, PR Spending Revealed

Gabe Elsner | Posted 01.22.2015 | Politics
Gabe Elsner

Most Americans already know that lobbying and influence play a big role in the legislative process, especially in Washington, D.C. However, a new report reveals that a large portion of trade association spending goes to PR firms and advertising.

Why Under $5M Brands are an Endangered Species

Lee Traupel | Posted 01.21.2015 | Business
Lee Traupel

Curation standards ('what's good and what's bad") are under constant assault from social media neophytes and sages alike. See: "celebrification." We are all creating more noise trying to compete with each other.

"The Halo Effect" and "Blinding Charisma": Food for Understanding and Thought, Thought, and More Thought

SaraKay Smullens | Posted 01.20.2015 | Education
SaraKay Smullens

In 1920 psychologist Edward Thorndike (1874 to 1949) coined the phrase, "The Halo Effect," which grew to define one's overall impression in his or her life --- of a person, a leader, a product, of absolutely anything -- as experienced only positively, with any neutral, conflicting or negative thoughts completely ruled out.

Center for Public Integrity Reveals How PR Firms Manufacture Consent for Oil, Big Business

Steve Horn | Posted 01.20.2015 | Green
Steve Horn

The Center for Public Integrity has broken new ground by publishing a months-long investigation into the public relations and influence-peddling spending conducted by Big Business trade associations between 2008-2012.

12 Ways Online Retailers Are Cutting Through Competition

Eric Fischgrund | Posted 01.20.2015 | Business
Eric Fischgrund

In 2015, ecommerce sites will need to be at the forefront of marketing trends to remain relevant and encourage high conversion rates. The world of online marketing is changing swiftly, and we've got the secrets you need to cut through the competition.

Critical Digital Marketing Strategies for Business Growth

Lee Traupel | Posted 01.16.2015 | Small Business
Lee Traupel

Pinterest rocks for any brand targeting consumers and the female demographics are stellar. Like other social channels, its morphing to a full blown eCommerce platform and with broader (mainstream and male) demographics.

Social Media Economies of Scale Start With Your Staff

Lee Traupel | Posted 01.16.2015 | Business
Lee Traupel

Every business needs to stand up and out in today's content drenched world. Social media economies of scale starts with your staff.Whether your five or five hundred strong, look around the office or review the org chart.

Big Business Spends A Billion To Influence

The Center for Public Integrity | Erin Quinn and Chris Young | Posted 01.15.2015 | Politics

This story was published by The Center for Public Integrity, a nonprofit, nonpartisan investigative news organization in Washington, D.C. Forget lo...

8 Elements Of A Sincere Apology

Jonathan Alpert | Posted 01.14.2015 | Healthy Living
Jonathan Alpert

Next time you're in a position to apologize, do it the right way even though it might be difficult. The gain far outweighs any anxiety you may have over saying, "I am sorry."

Why I Call Myself a Feminist

Catriona Pollard | Posted 01.13.2015 | Women
Catriona Pollard

will continue to call myself a feminist and fight to keep women's issues on the agenda, along with so many other women and male leaders who know the world will be a better place when we all have an equal voice.

Uh-Oh, Girl Scouts Changed Thin Mints

John P. David | Posted 01.13.2015 | Business
John P. David

It's Girl Scout cookie season, and I know this because there are 17 cases of the tasty treats in my living room. This annual resolution buster, happily nestled between Christmas and Easter, marks the biggest annual fundraiser for Girl Scouts.

The Wrong Way to Handle Negative PR in Social Media

Peter Friedman | Posted 12.29.2014 | Business
Peter Friedman

The number one rule of social media: Total transparency, total authenticity. Try to ignore, dismiss, delete, or control criticism, and customers will simply create their own forum.

What if The Interview Sucks?

John P. David | Posted 12.23.2014 | Entertainment
John P. David

Aside from the North Koreans' lack of a sense of humor and perspective, I also think the writers and producers of The Interview messed up by deciding to have the plot center around an actual dictator.

The Road to Hell for Any Brand Is Paved With Guaranteed Marketing Results

Lee Traupel | Posted 12.21.2014 | Business
Lee Traupel

Great marketing is iterative and subject to lots of variables. "Guaranteed results" are inherently time limited and the negative economic bias that's set up at the outset means there is no budget or time for iteration.

How to Deal With Travel Writers, Part 2: What Writers Want From PR People

Mark Chesnut | Posted 12.18.2014 | Business
Mark Chesnut

A big part of securing ongoing coverage is about relationships. Journalists and travel writers need to know who you are, and you need to know who they are. If you have a personal connection, that's a great way to cement your brand further in their minds.

How to Deal with Travel Writers, Part 1: Bloggers vs. Journalists

Mark Chesnut | Posted 12.16.2014 | Business
Mark Chesnut

The world of travel writers, journalists and travel bloggers is ever-changing. So how do public relations and media relations experts in the travel industry deal with them?

Fight Content Smog to Win Fame, Fortune and Your Dog's Undying Love

Lee Traupel | Posted 01.13.2015 | Business
Lee Traupel

Scratch any millennial geek today and "disintermediation" will bubble to the surface immediately. For good reason. Our world is being redefined as never before. It's the new digital world order and here is quick review for brands in need of refreshment.

Like Canada's Harper Government, Obama Administration Muzzling Its Scientists

Steve Horn | Posted 12.10.2014 | Green
Steve Horn

In recent years, Canadian Prime Minister Stephen Harper has come under fire for disallowing scientists working for the Canadian government to speak directly to the press.

"Me": The Most Valuable Brand

Diane Primo | Posted 12.09.2014 | Business
Diane Primo

Younger generations are busily and, in many cases strategically, building their own brand. And if CMOs, CEOs or anyone with something to market can GET that their No. 1 Brand is themselves, and mine that accordingly, then these self-branding youth will help businesses build their brands.

Speed to Market is Essential for Success in the Digital Age

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

There's an old Gypsy saying heard around the campfire: "speed can be a friend or your enemy." This is so applicable to small to mid sized companies today. Rapid change and global markets are defining how business grow and compete.

Where PR Fits in Your Digital Marketing Strategy

John Rampton | Posted 12.02.2014 | Business
John Rampton

Developing a plan for public relations might seem as if it is a daunting undertaking, yet if you do it properly, it may assist in growing your brand, as well as improving profits.

Person of the Year, 2014?

John P. David | Posted 12.01.2014 | Media
John P. David

Last year, I had great responses from a blog post and survey about TIME's Person of the Year, so I decided to revisit the topic as we start to look back on the people and events that shaped the news in 2014.