In the fundraising game, every entrepreneur expects difficulties. This is the Age of Startups, after all, with an ever-rising number of entrepreneurs competing for investor dollars. When I began fundraising for my PR software startup, I encountered a range of responses to, well, me. In talking to other women founders, I learned that I may have actually had it easy.
How to prepare for crisis situations? Who in your company should be involved in the crisis management process? How should Volkswagen handle the emissions scandal? There are only some of the questions that I recently discussed with Donald Steel, one of the world's biggest experts on crisis communications.