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Publicis Omnicom

From 'Mad Men' to Digital Scientists: How Big Data Is Shifting the Ad Landscape

David A. Steinberg | Posted 09.13.2013 | Business
David A. Steinberg

These ad giants will now be competing amongst the likes of Google, Facebook, Yahoo, and Twitter -- the companies gathering and mining this precious data.

Meet The Man Behind The World's Biggest Advertising Merger

The Huffington Post | Posted 08.02.2013 | Business

French advertising giant Publicis and its American rival Omnicom announced on Sunday that the two firms were merging to create the world's biggest adv...

Gerry Smith

How The Merger Of These 2 Advertising Giants Could Be Bad For Your Health

HuffingtonPost.com | Gerry Smith | Posted 07.30.2013 | Technology

The fusion of the world's two largest advertising agencies heightens the prospect that some consumers could face discrimination the next time they buy...

Ad Groups Scramble After Seismic Merger

Reuters | Posted 09.28.2013 | Media

* Shares in WPP, Interpublic, Havas leap on deal news * Competing agencies will seek to poach big advertisers * Conflict...