In the race to the White House, some of the biggest advertising money is not yet being spent attacking across party lines. Instead, it is Republicans who are getting out their wallet to stop Donald Trump.
When budgets are increasing in an industry that is becoming less effective, it means the market is hungry for alternatives. If done strategically, the merger gives Publicis Omnicom Group the opportunity to leverage several trends.
Shame, guilt, and fear can be very effective motivators for a nonprofit, but they tend to leave a bad smell in the nose of its supporters. It's the odor of slash and burn, an indicator of a completely unsustainable message.