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The Do's and Don'ts of Social Media Outreach

Richard Lorenzen | Posted 09.21.2015 | Business
Richard Lorenzen

As most companies today know, having a strong social media presence is an important part of controlling their brand's reputation and their ability to reach their customers on a more personal level.

Branding Lessons We Can Learn From Floyd Mayweather

Richard Lorenzen | Posted 09.15.2015 | Business
Richard Lorenzen

To many, Floyd Mayweather is one of the greatest fighters and athletes of all time. However, if you take a closer look at this seasoned boxer and th...

How to Handle a Bad Media Interview

Richard Lorenzen | Posted 09.10.2015 | Business
Richard Lorenzen

When business owners are able to strike an interview with a media outlet, it is usually an exciting venture that promises a great deal of much-needed publicity. However, not all media interviews go as smoothly as we all want.

5 Things You Can Do Now for Publicity

Richard Lorenzen | Posted 09.03.2015 | Business
Richard Lorenzen

When you're starting to think about getting press for your business, don't fall into the trap of thinking you need to wait before you can start making real progress.

Three Things to Think About Before You Pull That PR Stunt

Richard Lorenzen | Posted 09.01.2015 | Business
Richard Lorenzen

There comes a point in most people's lives when they consider pulling a PR stunt. This is an old tactic that has been used for years by companies in order to get attention. They are called "stunts" because they are bold moves that typically also have some type of risk associated with them.

Why You Should Always Be Honest With the Media

Richard Lorenzen | Posted 08.28.2015 | Business
Richard Lorenzen

There are so many different tips out there when it comes to handling the media. From advice on the best way to create a contact list to writing tips for crafting a press release, there is no end to the different media-handling tactics out there.

Habits of Successful People

Richard Lorenzen | Posted 08.27.2015 | Business
Richard Lorenzen

If you take a look at the world's most successful people, whether their millionaire investors, established entrepreneurs, or elite athletes chances are they have one major thing in common.

How to Minimize the Damage of Negative Press

Richard Lorenzen | Posted 08.25.2015 | Business
Richard Lorenzen

No matter how careful your company is, when it comes to the press surrounding your company, chances are at one point or another you will have to deal with negative press.

The Do's and Don'ts of Repositioning Your Brand

Richard Lorenzen | Posted 08.21.2015 | Business
Richard Lorenzen

Many companies reach a point in their lives where it is time to reposition their brand identity. Sometimes a certain brand identity just isn't achieving the desired results. All brands needs to adapt to the market around them and evolve according to the market.

How to Decide Whether or Not to Reposition Your Brand

Richard Lorenzen | Posted 08.20.2015 | Business
Richard Lorenzen

Having a strong brand identity is an important part of running your own company. However, there may be times when you decide to reposition that brand and the image that you are portraying to the public.

New Business? Don't Stress About Which News Outlets Give You Press

Richard Lorenzen | Posted 08.17.2015 | Business
Richard Lorenzen

If you have recently launched a new company, chances are you're going to want to start getting some media attention right away. Forbes, Fortune, The Wall Street Journal -- you want coverage in all the most prestigious media outlets.

What The Fantastic Four Teaches Us About Customer Expectations

Richard Lorenzen | Posted 08.11.2015 | Business
Richard Lorenzen

"Fantastic Four" finally hit theaters last Friday. When the movie opened, it was instantly met with poor reviews. The opening weekend wasn't much better, as the film performed horribly at the box office overall.

Why Spreading Yourself Thin on Social Media is a Terrible Mistake

Richard Lorenzen | Posted 08.06.2015 | Business
Richard Lorenzen

Ever since social media first started taking over the Internet, marketing and PR pros have found ways to utilize these sites to their advantage. If you want to launch a successful marketing campaign, then having a strong social media campaign is an important part of this effort.

Before Implementing Your PR Strategy, Take Your Customers' Point of View

Richard Lorenzen | Posted 08.04.2015 | Business
Richard Lorenzen

Budding entrepreneurs who are looking to take a more proactive approach to their public relations efforts may find some challenges when it comes to developing and implementing a new PR strategy.

How To Make Sure Your Press Release Reaches the Right Audience

Richard Lorenzen | Posted 07.30.2015 | Business
Richard Lorenzen

It may come as a surprise if you're not familiar with PR, but press releases aren't exactly the most useful tools in your media relations arsenal.

How a Twitter Feud Has Boosted Both Nicki Minaj and Taylor Swift's Brands

Richard Lorenzen | Posted 07.28.2015 | Business
Richard Lorenzen

Last week social media fans saw a new feud erupt between two of the biggest female artists in the entertainment business. While the feud was short-lived and didn't involve any catfights or hair pulling, it actually did a great deal for both women's brand images and their social media personas.

Tips to Help Make Sure Your Company Stays Relevant

Richard Lorenzen | Posted 07.24.2015 | Business
Richard Lorenzen

In today's digital age, public relations is about more than getting attention in the media. You also need to make sure that your company is staying relevant. This can be difficult for companies in virtually any industry.

What Entrepreneurs Can Learn About PR From Donald Trump's Presidential Campaign

Richard Lorenzen | Posted 07.23.2015 | Business
Richard Lorenzen

Whether you are baffled by the former reality star's foray into the world of politics or already supporting a "Trump 2016" bumper sticker on your car, there is no arguing that the country cannot stop talking about Donald Trump's presidential campaign.

PR Tips Entrepreneurs Can Learn from Netflix

Richard Lorenzen | Posted 07.21.2015 | Business
Richard Lorenzen

Today, the company Netflix is one of the largest and most successful corporations of its kind. This online video streaming service connects millions of individuals with the television and movie content they are looking for with affordable monthly plans.

Important PR Lessons We Can Learn From Steve Jobs

Richard Lorenzen | Posted 07.17.2015 | Business
Richard Lorenzen

Earlier this week the official trailer for the new Steve Jobs Biopic was released to the world. In the trailer for the film, audiences can see the late Jobs, as played by Michael Fassbender, during his struggles to grow and manage the Apple corporation.

The NYSE Outage: Lessons in Crisis Management

Richard Lorenzen | Posted 07.15.2015 | Business
Richard Lorenzen

Last week's NYSE outage was a test not only of their ability to get back on their feet, but also of their ability to clearly communicate what was going on to the general public.

Want to Use Social Media to Your Advantage? Let Taylor Swift Show You How With These Media Relations Tips

Richard Lorenzen | Posted 07.14.2015 | Business
Richard Lorenzen

Whether you are a Taylor Swift fan or not, there is no denying that this songstress is one of the biggest and most successful music acts in the business today and on her way to becoming one of the most profitable female artists in history.

It's Time to Get Your Thriller on -- at ThrillerFest X

Jennifer S. Wilkov | Posted 07.10.2015 | Books
Jennifer S. Wilkov

For many interested in the book publishing industry, conferences are some of the best ways to keep up with the changes occurring in this field, get the latest inside information about new technologies and new upcoming publications, and keep in contact with existing colleagues and meet new ones.

Important PR Lessons We Can Learn From Shark Week

Richard Lorenzen | Posted 07.08.2015 | Business
Richard Lorenzen

When you have a loyal audience of followers, it is important to cater to their needs and to what they want. Public relations is all about catering to your public. Shark Week does this year in and year out.

Was E.L. James Really Bullied on Twitter?

Lev Raphael | Posted 07.01.2015 | Entertainment
Lev Raphael

Instead of being a lovefest or a cyber tea party, #AskELJames turned into a free-for-all where critics of all kinds told James what they thought of her books and her writing. The responses prompted this furious denunciation from Rice, an author I admire.