iOS app Android app

P;ublicity

Was E.L. James Really Bullied on Twitter?

Lev Raphael | Posted 07.01.2015 | Entertainment
Lev Raphael

Instead of being a lovefest or a cyber tea party, #AskELJames turned into a free-for-all where critics of all kinds told James what they thought of her books and her writing. The responses prompted this furious denunciation from Rice, an author I admire.

Does Hollywood Think It's Not As Good As It Used to Be? Apparently So

Dick Guttman | Posted 06.08.2015 | Entertainment
Dick Guttman

Hooray for Hollywood now refers more to the past than the present. The movie capital has in inferiority complex when it compares itself to prior glories.

Write a Book Review That Helps, Not Hinders -- Part 1

Dianna Booher | Posted 05.19.2015 | Books
Dianna Booher

Sooner or later, either passion, generosity, or selfishness will push you to review someone's book.

Conversations With Authors

Mark Rubinstein | Posted 05.12.2015 | Books
Mark Rubinstein

Because I'm also a writer, I've been on book tours, and know all-too-well how difficult it is to sound "fresh" when asked the same question a hundred times. And as a voracious reader, I want to sink my teeth into something more than fluff about an author.

Flacking With the 'Father of Birth Control' for Cockroaches

Sal Cataldi | Posted 04.12.2015 | Media
Sal Cataldi

If you're lucky in life, once in a blue moon, you have a brush with genius like this, someone astoundingly accomplished in their chosen endeavor, who can also give you a takeaway container of wisdom on all, and sundry that can last a lifetime.

How to Get Journalists to Write About Your Startup

Lee Schneider | Posted 03.09.2015 | Small Business
Lee Schneider

We call it outreach. It's the art of getting in touch, usually by email, with bloggers and journalists, and then asking them to write about your startup.

Top 10 Ways to Generate Stand-Out Publicity

Nancy Michaels | Posted 11.17.2014 | Business
Nancy Michaels

Publicity is viewed as being much more powerful than a straight advertisement, so it's worth the effort - and it doesn't cost a cent but sweat equity. Here are some other ways to generate publicity for your business.

What to Do During a Slow Period: Shift From Worry to Opportunity and Strengthen Your Business Strategy

Ciara Pressler | Posted 10.11.2014 | Small Business
Ciara Pressler

Want to emerge from a slow period with a stronger business? Here are my top 10 recommendations for what to attack and where to focus your attention.

Changing the PR Channel

John P. David | Posted 10.04.2014 | Business
John P. David

As I have told my stunned teenage children, we only had four television channels when I was a kid. Back in the day (and by this I mean before anyone ...

If I Were LeBron's PR Guy...

John P. David | Posted 09.08.2014 | Sports
John P. David

I don't know where James will play next season, but his current free agency offers an opportunity to make some amends to Cleveland fans, even if he decides to play elsewhere.

Songs That Made Me Want to Work in Music

Lily Golightly | Posted 08.31.2014 | Entertainment
Lily Golightly

I've always known that I've wanted to work in the music industry -- my childhood was filled with mirror-dancing to Debbie Gibson and Tiffany with visi...

Is a Book Publicist Worth the Money?

Holly Robinson | Posted 08.11.2014 | Books
Holly Robinson

Of course, I had no idea how much money a publicist would cost, and I was gobsmacked by their fees. Finally, though, I found a publicist who used to work at a big traditional house and seemed experienced and smart. Here's what I've learned in that time.

Clicking on the Killer's Videos? You Could Be Part of the Problem

Andrea Bonior | Posted 07.27.2014 | Crime
Andrea Bonior

Our fascination gets the best of us, and it starts to look a little too much like adulation, as we shower him with headlines and, as of yet, give his victims only a small percentage of the same press attention.

Every Business Needs a Reputational Firewall

John P. David | Posted 07.16.2014 | Business
John P. David

In 2006, 60 Minutes aired a story about a famous, yet secretive hedge fund billionaire who was embroiled in a stock-shorting lawsuit. While the story ...

8 Tips for a DIY Book Tour

Holly Robinson | Posted 07.12.2014 | Books
Holly Robinson

Every writer hates the idea of being a carnival barker. Nobody goes out anymore, you tell yourself. Who wants to give a reading where the only people in the audience are your mom and that drunk guy?

Sterling Scandal Winners and Losers

John P. David | Posted 07.02.2014 | Sports
John P. David

Winner: Swift Justice.

We Need to Stop Perpetuating Celebrity Disclosure

Abbie Salter | Posted 06.22.2014 | Entertainment
Abbie Salter

The depths to which celebrities will go to sustain public interest is uncomfortable, and the extent to which the public are interested is, frankly, sinister.

Three Reasons to Apply for Business Awards

John P. David | Posted 05.27.2014 | Business
John P. David

While I don't like to see email monikers overwhelmed by such plaudits, I must admit that I'm a fan of awards. I think they make good business sense for a number of reasons, and here are my top three.

Just Spell My Stock Symbol Right

John P. David | Posted 05.21.2014 | Business
John P. David

One day last week, my wife called me and she was aghast regarding the story of Josh Hardy, a seven-year-old cancer survivor from Virginia who is suffe...

Crack the Code on Wikipedia

John P. David | Posted 05.07.2014 | Technology
John P. David

One of the Internet's most popular websites is the free online encyclopedia called Wikipedia. The site is viewed as an objective source of information...

What Does the Source Say?

John P. David | Posted 03.17.2014 | Media
John P. David

If you are ever in a situation where you want to share sensitive information with a journalist, the most important rule (after calling a PR person to help you) is to set very clear ground rules about attribution before the conversation starts.

Jennifer Weiner Is a Genius at Self-Promotion

Lev Raphael | Posted 03.08.2014 | Books
Lev Raphael

How many authors of commercial fiction do you know who get huge, glowing profiles in the New Yorker? Well, Jennifer Weiner just did, as she continues to ride her successful hobbyhorse about not getting respect.

What Happened to Humility?

Malcolm Boyd | Posted 03.05.2014 | Media
Malcolm Boyd

I'll call her Daphne Rouge. Her name has just been called out. She has won a new coveted international award. The crowd filling the immense hall is...

Blackfish Backlash Continues

John P. David | Posted 02.15.2014 | Green
John P. David

From what I know about orca public relations, I think SeaWorld's got a big problem.

Person of the Year?

John P. David | Posted 02.01.2014 | Media
John P. David

Is any single person synonymous with Washington dysfunction and deserving of Person of the Year? Given a lack of leadership, perhaps "Nobody" is the best vote to represent Washington gridlock.