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Honoring a Reporter's Obligation: Dissecting Peter Shankman's Hypocrisy

Ryan Holiday | Posted 09.22.2012 | Media
Ryan Holiday

Why target Peter Shankman's Help A Reporter Out? Because it embodies everything that is wrong with much of modern online journalism.

The 10 Commandments to Perfect PR for Your Business

Christopher Lee Nutter | Posted 07.09.2012 | Business
Christopher Lee Nutter

If you want media coverage for your business or creative venture -- and, by extension, to exponentially increase your social media presence -- but you don't know how to go about it, here are the 10 commandments to perfect PR.

PR Is Stressful, But You Don't Have to be a Stress Monster

Fauzia Burke | Posted 04.29.2012 | Business
Fauzia Burke

I love my job. I know it's important. I find joy in doing it well... but unless I am risking my life or the lives of others, my job cannot be that stressful.

What Authors Can Learn from Politicians

Gretchen Crary | Posted 03.28.2012 | Books
Gretchen Crary

As weird as this may sound coming from a book publicist, I've always looked to politics as the ultimate model for what I do.

The New PR: Secrets to Turning Fans Into Evangelists

Penny C. Sansevieri | Posted 03.11.2012 | Business
Penny C. Sansevieri

The new PR is really about the consumers and the message. How will you get your community so enamored with your message that you turn contacts into evangelists? That's the new PR.

Six Reasons Every Brand Should Blog

Paula Berg | Posted 09.10.2011 | Denver
Paula Berg

Despite the evidence in favor of blogging, many brands are reluctant to blog. While blogs can be a lot of work, they provide a foundation for information on the web and an owned platform for your social business.

Should Authors Avoid Bookstores?

Lev Raphael | Posted 05.25.2011 | Books
Lev Raphael

When it comes to promotion, it's not enough to have crafted a great book. You need to figure out what your target audiences might be, where to find them, and how to reach them.

Teachers As Publicists

Heather Wolpert-Gawron | Posted 05.25.2011 | Education
Heather Wolpert-Gawron

I'm not asking teachers to change how they practice. I am encouraging them to change how they brag

A New Year's Resolution to Restore an Author's Sanity

Melanie Benjamin | Posted 05.25.2011 | Books
Melanie Benjamin

My New Year's resolution is to stop reading those "death of publishing as we know it" articles, because they don't affect me. I'm going to keep writing, for as long as I can.

About the Death of Alicia Keys, Lady Gaga and Kim Kardashian

Mike Green | Posted 05.25.2011 | Entertainment
Mike Green

It appeared the stunt of "killing" off top celebrities from social networking spheres would easily garner $1 million in a day or two. But after 24 hours, the flow of dollars began to slow. That became a catalyst for fodder.

Something Book Publicists Love to Hear: "Pretend I'm a Producer, Pitch Me My Book"

Laurence Hughes | Posted 05.25.2011 | Books
Laurence Hughes

Putting a publicist on the spot publicly is like throwing a bucket of water on a witch -- you can practically hear the hiss as their enthusiasm melts and dissolves into nothing.

Marketing Advice From a Victoria's Secret Model

John Kremer | Posted 05.25.2011 | Books
John Kremer

I found the following story in a recent issue of Elle magazine. Notice how you can find marketing stories in all sorts of magazines, even fashion m...

Media Begets Media

Arielle Ford | Posted 05.25.2011 | Books
Arielle Ford

You have finally gotten an invitation to deliver your expertise to the masses! Congratulations. Now it's time to maximize your exposure. Even if ...

Rod Kurtz

Ask Rod, Episode 17: How Do I Get Free Publicity? | Rod Kurtz | Posted 01.26.2012 | Small Business

Executive Editor Rod Kurtz reveals how to get your marketing message out and where to find a mentor. Plus, a surprise visitor stops by the set....

Why Authors Must Ignore the "No"

Arielle Ford | Posted 05.25.2011 | Books
Arielle Ford

Authors can struggle with many industry related learning curves, what about the art of persistence? Elaine Wilkes recently shared her insights on how to get your book into bookstores.

You Don't Have To Read My Book To Be My Friend

Melanie Benjamin | Posted 05.25.2011 | Books
Melanie Benjamin

Writers alone cannot keep the publishing industry afloat with our book buying dollars, and we have to stop thinking that we can.

Author Hires Actresses To Read Her Book In Public And Laugh

Huffington Post | Caroline Eisenmann | Posted 05.25.2011 | Books

In an unusual marketing move, writer Jennifer Belle recently hired dozens of actresses to read her book around New York City and laugh hysterically. B...

80,127 Fans in 3 Months: Publisher Finds Success (And Sales) on Facebook

Fauzia Burke | Posted 05.25.2011 | Books
Fauzia Burke

I have not known one client who has regretted being on Facebook. I sat down with Merle Good, publisher of Good Books, to ask him about the growth of their fans from 0 to 80,127 in less than three months.

The Evolving World of Book Publicity

Angela Hayes | Posted 05.25.2011 | Books
Angela Hayes

We're excited about the future of publishing and the many new ways of bringing writers and readers together. And we're looking forward to working with our colleagues in the industry to achieve this together.

A Writer's First Year: "Do Not Snort on NPR" and Other Tips for Flogging Your Book

Holly Robinson | Posted 05.25.2011 | Books
Holly Robinson

Nobody is better qualified than you are to advocate for your book. Here are a few helpful tips about book flogging that I've learned during my first year as a published writer:

Publicity and Social Media: A Match Made in Heaven

Fauzia Burke | Posted 05.25.2011 | Business
Fauzia Burke

Due to social media tools, the responsibility of a publicist is moving and growing, creating a very robust and exciting time for the industry.

And You Don't Stop: How I Overlooked My First Book

Melissa Broder | Posted 05.25.2011 | Books
Melissa Broder

What I didn't realize was that I'd have a reaction to being in the spotlight, which felt almost biological (or bio-illogial) in nature. I physically craved that attention when it ebbed.

From Street Selling to a Publishing Deal

Christopher Herz | Posted 05.25.2011 | Books
Christopher Herz

I knew that all I needed to do was finish the book, publish it, then get 10 of these people a day to buy a copy. That's just what I did.

Twitter 101: Tips to Get You Started

Fauzia Burke | Posted 05.25.2011 | Technology
Fauzia Burke

What I discovered when I actually engaged on Twitter has turned me into a devotee. Twitter has been one of the greatest learning tools of my career.

Social Media From The Trenches

Fauzia Burke | Posted 05.25.2011 | Books
Fauzia Burke

Here is my interview with Ron Hogan, Director of E-Marketing Strategy, Kate Rados, Director of Digital Initiatives, Chelsea Green Publishing, and Abby Stokes, teacher and author of A Computer Handbook for Late Bloomers, Technophobes, and the Kicking & Screaming.