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Purplelabnyc

Gearing up for Battle

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

This whole thing - starting a business, becoming a manufacturer, raising money, balancing it with a day job, overseeing back and front end of all operations... it's war, I tell you. WAR!

Out of the Box

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

I'm taking you back to the last week of April, 2009. It was time to actually assemble our product and get ready to rumble. Purple Lab was coming to life!

Purple Lab -- The Beauty Brand Goes Live!

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

I nurtured Purple Lab, my baby, for way longer than nine months. I felt it kick to get out. And I finally gave birth. Purple Lab's Huge Lips Skinny Hips shipped to stores!