Purpose in business is about embedding a shared philosophy into the DNA of an organization -- one that is both the driver and the sustaining force for its success.
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Companies today spend too much time talking internally about profit and externally about products. Consumers, however, aren't motivated by what a company produces. We expect companies to make good stuff and deliver good service.
Companies with a purpose have a way of seeing a need in the marketplace and conceiving of a never-before-thought-of solution to meet that need.
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