By nature, human beings are risk averse. People will go to great lengths to avoid potential negative outcomes -- much greater lengths than they will go to attain potential positive ones. This orientation toward the status quo often compels us to be suspicious of new things.
Tea experts, also known as tea masters or sommeliers, are growing in demand at luxury hotels around the globe. Brewing a perfect cuppa isn't as simple as Lipton would have you believe, and that's where experts such as Robert Rex-Waller step in.