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Qr Codes

QR Codes Aren't The Solution: GMO Labels Are

Wenonah Hauter | Posted 12.04.2016 | Green
Wenonah Hauter

Rather than setting up a cumbersome new technological platform, why not just add a label to food packages indicating that a product contains GMO ingredients?

Are Beacons the QR Code of 2015?

Jeanette Cajide | Posted 10.16.2016 | Technology
Jeanette Cajide

Beacon technology, currently used in some parks, museums, retail stores and restaurants, has failed to gain any meaningful traction in the last few years. It's a familiar feeling to me because it is reminiscent of a time in 2010 when marketers and advertisers rushed to implement a QR code strategy for their business.

Will Transparent, Chic QR Codes Save Mobile's Biggest Underachiever?

Andre Bourque | Posted 05.09.2015 | Business
Andre Bourque

If you thought print QR codes were unattractive and ineffective, imagine those used in video advertising. The idea of scanning the video a few seconds to land on a mobile page is tainted, in part, for being static, and poorly integrated with a brand's graphics.

Tech-Savvy Way Sushi Restaurant Is Fighting 'Fish Fraud'

Nate C. Hindman | Posted 07.31.2013 | Small Business
Nate C. Hindman

Beneath the deep purple cuts of healthy tuna and the smell of fresh wasabi, there lies a sushi underbelly in America that will make your stomach turn.

Beyond Skeuomorphism: What's Next for Magazines?

Magda Abu-Fadil | Posted 06.25.2013 | Media
Magda Abu-Fadil

The real question is: with bigger smartphones and smaller tablets, what's to become of content and how do you reinvent it? That and countless other q...

Sushi Bar Creates QR Code Sushi

Posted 02.12.2013 | Taste

Seriously, is there anything more heartwarming than an elated sushi chef?

Visualead: The Platform That Might Actually Make QR Codes Relevant

Hillel Fuld | Posted 12.05.2012 | Technology
Hillel Fuld

Chances are, if you are like me, and you saw the words "QR Codes" in the title of this post, you did not click through to keep reading. But if you are...

How Technology Could Turn the Tides in the Election

Dr. Satwant Kaur | Posted 12.10.2012 | Technology
Dr. Satwant Kaur

Regardless of what has happened so far, innovative use of emerging technologies still has the ability to turn the winds, even at such a late stage in the game.

QR Codes On Headstones Give Cemeteries A High-Tech Update

The Hufffington Post | Meredith Bennett-Smith | Posted 10.04.2012 | Small Business

They adorn billboards, T-shirts, business cards and now headstones? Graveyards are becoming interactive with the addition of small Quick Response ...

You're Gonna Need A Bigger Phone For This QR Code

The Huffington Post | Drew Guarini | Posted 09.10.2012 | Small Business

You're gonna need a bigger phone. The Kraay family of Lacombe, Alberta, Canada, turned their farm's annual corn maze into an ode to Quick Response ...

Sapplets, Digital Watermarks Are Key Magazine Innovations in 2012 Report

Magda Abu-Fadil | Posted 09.17.2012 | Media
Magda Abu-Fadil

Print media, including magazines, that complain of reduced revenues, rising costs, shrinking circulation and see-sawing advertising, have felt the pinch, but thanks to innovative approaches, countless publishers are recouping their losses and widening their reach.

Making People Cry Isn't a Good Nonprofit Mobile Strategy

Joe Waters | Posted 06.26.2012 | Business
Joe Waters

Think about the implications for nonprofit marketing. You've worked hard to create a strong emotional message with your nonprofit videos but on smartphones it will fall on blind eyes. So, if you can't make people cry on their smartphones, what should your goals be?

Using Mobile Content Effectively

Carol Roth | Posted 05.22.2012 | Business
Carol Roth

If mobile engagement is going to work, you have to move past the form of the tool to get into the nitty-gritty of its function and relevance to your business and your customer.

What Condoms Can Teach Causes About QR Code Marketing

Joe Waters | Posted 05.07.2012 | Impact
Joe Waters

Planned Parenthood of Greater Northwest distributed 55,000 condoms to colleges in western Washington state with QR codes that when scanned went to a sex check-in site called

PHOTOS: QR Codes In The Most Absurd Places

The Huffington Post | Khadeeja Safdar | Posted 03.06.2012 | Business

The Quick Response Code -- more commonly known as the QR Code -- is to put it simply, the Superman of bar codes. With just a quick scan of your sm...

NFC: The Next Big Thing

Robert Whent | Posted 05.05.2012 | Technology
Robert Whent

Lose your phone? Call Rogers and they will not only lock it down from unauthorized use but use the phones GPS to help you find it. My credit card can't do that.

Looking for Seamless and Efficient Technology at Mobile World Congress 2012

John Bergquist | Posted 05.01.2012 | Technology
John Bergquist

Today's mobile technology breakthroughs will become systems, not devices and gadgets. Systems that work will carry us forward and allow consumers, businesses and governments to achieve efficiency and seamlessness.

Retail Marketers Go Social In 2012

The Huffington Post | Rieva Lesonsky | Posted 01.02.2012 | Small Business

While traditional digital marketing methods channels such as search and email still dominate retailers' marketing budgets, a new study sponsored by Br...

QR Codes: How to Get More From Using a Quick Response Code

Carol Roth | Posted 02.26.2012 | Small Business
Carol Roth

QR codes allow businesses to take their advertising and make it immediately actionable. Here are four ways to make the most of these bar codes on steroids.

Virtual Malls Fill Empty Detroit Store Windows

Karen Dionne | Posted 01.23.2012 | Detroit
Karen Dionne

For many non-Detroiters, striking images of decaying buildings are all they know of the city. But not every vacant building is in ruins. Many downtown buildings are structurally sound and architecturally beautiful. They're just... empty.

QR Codes in Education

Lee Kolbert | Posted 11.07.2011 | Education
Lee Kolbert

In July, I had the great pleasure of being one of the judges for the Microsoft Partners In Learning 2011 U.S. Innovative Educators Forum.

Four Ways This Thing Could Revolutionize Education

GOOD | Liz Dwyer | Posted 11.03.2011 | Education


How To Use QR Codes To Engage Your Customers

Karen Leland | Posted 10.18.2011 | Small Business
Karen Leland

Even though QR codes are relatively simple to set up and use, many small businesses don't know where to begin.

Survey: 87% Of People Don't Know How To Scan A QR Code

The Huffington Post | Jason O. Gilbert | Posted 10.08.2011 | Technology

Have you scanned a QR code recently? How about ever? A new infographic from Chicago-based market research firm Lab42 shows that a majority of peop...

What's Next For Cause Marketing?

The Huffington Post | Posted 09.15.2011 | Impact

The traditional model of cause marketing has profoundly changed. Growing competition, an expectation for transparency and the influence of social netw...