Brilliant leaders are those who use all the tools at their disposal to "earn the ears" of the audience. They use who they are and what they are good at. In effect, using their personal unique selling point to help get their message through in the very same way we would advertise a product.
Could the #GreatKateWait finally be coming to an end? Could we all be about to be a part of (well, not exactly a part of, but we can act like we're family, can't we?!) the most talked about birth since, well, probably Prince William?