The Middle East is in turmoil. Deaths and destruction are a daily occurrence throughout the region. Families flee their homes in fear, forced into an uncertain future. No end is in sight. Yet into this calamitous scenario a slick, sophisticated terrorist recruiter's advert has popped up which ISIS itself could learn from.
What would cause someone to turn his or her back on family, friends, and Western comforts to commit horrific crimes and risk their own deaths? What would be the reason we're seeing a steady stream of young people traveling to the Middle East to join jihadists, including a growing number of young women and girls?