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Radio Advertising

The 10 Words That Could Mean Millions to Your Business

John Bowen | Posted 08.11.2015 | Business
John Bowen

Here's some of Fred Catona's best advice for getting your message out to ideal prospective customers and getting their attention right away.

Smooth R&B Sings Praises Of Gun Store

Posted 11.13.2012 | Small Business

An Alabama gun range is using smooth R&B in a radio ad targeted to "ladies" in need of personal protection. "Are you ready? Are you prepared? Your ...

Music, News and Talk = Money

MaryEllen Tribby | Posted 12.22.2012 | Small Business
MaryEllen Tribby

Many companies have used radio ads to transform their businesses. Unfortunately, too many entrepreneurs and marketing professionals don't try it because they think it is beyond their reach.

Will Spotify's Popularity Herald the Rebirth of the Radio Ad?

Carl Rogers | Posted 01.29.2012 | Media
Carl Rogers

In an age where digital advertising budgets are soaring, where Apple is embedding messaging in apps and where 'integrated' is the buzzword on every agency's lips, could it be that one of the most traditional forms of advertising could quietly make a comeback?

Men: Are You Offended by the New Radio Frankness?

Martha Rosenberg | Posted 07.11.2011 | Media
Martha Rosenberg

"Are Your Toenails Yellow And Ugly?" "Are Your Teeth Broken and Missing?" "Do You Suffer From Bladder Incontinence?" Ads normally buried in the back of "personal care" catalogs are front and center on the radio.