In an age where digital advertising budgets are soaring, where Apple is embedding messaging in apps and where 'integrated' is the buzzword on every agency's lips, could it be that one of the most traditional forms of advertising could quietly make a comeback?
"Are Your Toenails Yellow And Ugly?" "Are Your Teeth Broken and Missing?" "Do You Suffer From Bladder Incontinence?" Ads normally buried in the back of "personal care" catalogs are front and center on the radio.