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Randall Rothenberg Iab

Toward (Re)Defining Native Advertising

Fahad Khan | Posted 09.03.2013 | Technology
Fahad Khan

Unfortunately, for publishers and content aggregators, I do not see how native advertising, however you define it, will scale. Unless one of the major marketing platforms comes to rescue.

FTC Decides on a Double Standard for Citizen Journalists

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

As widely reported (but mostly slept-through) the FTC issued guidelines on October 5th subjecting bloggers to endorsement and testimonial rules that are different from traditional media.