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Randall Rothenberg

(VIDEO) New Digital Ad Best Practices Can Calm Consumer Chaos: IAB's Rothenberg

Andy Plesser | Posted 09.28.2016 | Media
Andy Plesser

During its first dozen years or so of existence, the Internet Advertising Bureau helped create digital advertising standards. But more recently, digit...

(VIDEO) Too Much Money Fueling Ad-Tech Chaos: IAB's Rothenberg

Andy Plesser | Posted 06.14.2015 | Media
Andy Plesser

Sometimes, it takes a former reporter to tell you straight. Even if you don't like the sound of what Randall Rothenberg has to say, the Interactive Advertising Bureau (IAB) president and CEO has a sharp and timely view from his vantage point at the top of the online ad industry.

(VIDEO) NewFronts Will Be Bigger, Open To Smaller Firms, IAB's Rothenberg

Andy Plesser | Posted 05.19.2015 | Media
Andy Plesser

The Digital Content NewFronts, the event in which digital content owners get to shop their latest productions to marketers eager for an audience, is...

IAB & AOL Mobile Discussion Cannes Lions 2013

David Shing | Posted 09.02.2013 | Business
David Shing

In 2012 Mobile stormed into Cannes lions as the hot new category. In 2013, submissions were up 30 percent and the winner was a country first for the Philippines.

IAB Chief: Publishers Demand Industry Standards in Programmatic Buying

Andy Plesser | Posted 08.21.2013 | Media
Andy Plesser

CANNES - While the move to automated systems of buying and selling advertising inventory is inevitable, the ad agency trading desks and the holding co...

Randall's Day 5 Roundup From Cannes - Live From the Rooftop

Randall Rothenberg | Posted 08.21.2013 | Technology
Randall Rothenberg

After attending several events with major figures in digital advertising and marketing last night, including our own IAB Agency Advisory Board, I was fortunate enough to get a glimpse of media agencies in the future, courtesy of the new training ground lead by Dean of the Young Lions Media Academy, Maria Luisa Francoli.

Randall's Day 4 Roundup from Cannes -- Live From the Rooftop

Randall Rothenberg | Posted 08.20.2013 | Technology
Randall Rothenberg

It's wonderful to see how the recognition of "cyber" has grown as a part of the International Festival of Creativity - from digital being relegated to a small side room several years ago to it now taking over the entire Cannes Lions festival.

Randall's Day 3 Roundup from Cannes - Live From the Rooftop

Randall Rothenberg | Posted 08.19.2013 | Technology
Randall Rothenberg

As consumers migrate from screen to screen and shift from smartphone to tablet to phablet, there is a growing desire for mobile to provide access to useful, relevant information and services more tailored to their needs.

Randall's Day 2 Roundup from Cannes - Live from the Rooftop

Randall Rothenberg | Posted 08.18.2013 | Technology
Randall Rothenberg

Yesterday, Cannes Lions Award winners were revealed and I attended the AOL Makers dinner where I was able to talk with some of the most amazing women in history who are still trailblazing today.

Randall's Day 1 Roundup from Cannes - Live from the Rooftop

Randall Rothenberg | Posted 08.17.2013 | Technology
Randall Rothenberg

Bonjour, wherever you are! I'm reporting to you from the 2013 Cannes Lions International Festival of Creativity, on the rooftop of the AOL Advertising Suite at the Majestic Hotel.

IAB's CEO Rothenberg on the NewFronts: "Birth of a New, Popular Medium"

Andy Plesser | Posted 07.02.2013 | Technology
Andy Plesser

With the involvement of highly creative television producers, talent and the enthusiasm of marketers, this year's Digital Content NewFronts marks the ...

IAB Chief at CES: The Complexity of Video Ad Delivery Poses Big Financial Risk to Media Biz

Andy Plesser | Posted 03.13.2013 | Technology
Andy Plesser

LAS VEGAS -- While the widespread adoption of Internet-delivered television is coming into focus, the complexity of delivering different ad formats ac...

Change Agents: Cancer or Cure?

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

In corporate corridors, when change agents are perceived as an invading cancer and rejected, there is no popular uprising to counter that force.

Picking Sides for the Interactive Industry's Golden Age

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

The decline of ad revenue has thrown the media into chaos; the industry stands at odds with itself.

Setting the Record Straight on the FTC's Testimonial and Endorsements Guide

Mary K. Engle | Posted 05.25.2011 | Media
Mary K. Engle

Randall Rothenberg recently took a shot at the FTC on the Huffington Post for its newly introduced Testimonial and Endorsements Guide. Here is our response.