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Rapleaf

What Your Personal Data Is Worth To Advertisers

The Huffington Post | Amy Lee | Posted 07.14.2011 | Technology

The personal information of web users is worth a lot to advertisers--but when it comes to calculating just how much, the figures may surprise you. ...

Online Tracking Company Profiles Users By Name

wsj.com | EMILY STEEL | Posted 05.25.2011 | Technology

RapLeaf says it never discloses people's names to clients for online advertising. But possessing real names means RapLeaf can build extraordinarily in...