For many interested in the book publishing industry, conferences are some of the best ways to keep up with the changes occurring in this field, get the latest inside information about new technologies and new upcoming publications, and keep in contact with existing colleagues and meet new ones.
I didn't know book trailers were a thing until it was suggested I should make my own. Book trailers, also known as bookreels, are like movie trailers -- except they're made to promote books. I'll bet you guessed that already. They're almost exclusively found online.
We all have a story to tell. Our lives are our stories. That's why the memoir category exists--because we love to read biographies and memoirs of those names we know and the people we want to learn more about.
When you build a career in any industry, it is important to get into the thick of things and learn as much as you can about the business activities involved so you can become more of an insider as opposed to just a spectator.