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Real Time Marketing

Here's How Periscope Might Become a Real 'Thing' for Business

Beverly Macy | Posted 06.08.2016 | Business
Beverly Macy

This last week, I completed 7 in 7 -- broadcasting Periscopes (scopes) for 7 days. I wanted to see for myself what was going on. Right now, just a few weeks in, it's really the wild west and everybody's just figuring it out.

From Static to Mobilized

Jonathan Hall | Posted 04.20.2015 | Business
Jonathan Hall

Just like electricity, mobile technology is a constant in people's lives, moving beyond first screen to omni-screen. It's something we just can't do without.

The Last Super Bowl Had a Great Example of Real-Time Marketing: Will It Happen Again This Year?

Beverly Macy | Posted 03.08.2014 | Sports
Beverly Macy

Remember the power outage at Super Bowl XLVII -- when the lights went out and stopped play, and interrupted the broadcast for about 30 minutes? That's...

The Content Brief: Real-Time Marketing Backlash?

Shawn Amos | Posted 05.03.2013 | Technology
Shawn Amos

Hey, real-time marketing was fun while it lasted, wasn't it? One day you're The Next Big Thing; the next day you're marched off to the sales & marketi...

Secrets to Success for Social Media in Business in 2013

Beverly Macy | Posted 01.29.2013 | Business
Beverly Macy

What are the two or three critical success factors we should be focused on to move forward as a social business in 2013? Great question. My answer depends on where you are on the implementation of real-time social media both internally and externally.