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Real Time Marketing

The Last Super Bowl Had a Great Example of Real-Time Marketing: Will It Happen Again This Year?

Beverly Macy | Posted 03.08.2014 | Sports
Beverly Macy

Remember the power outage at Super Bowl XLVII -- when the lights went out and stopped play, and interrupted the broadcast for about 30 minutes? That's...

The Content Brief: Real-Time Marketing Backlash?

Shawn Amos | Posted 05.03.2013 | Technology
Shawn Amos

Hey, real-time marketing was fun while it lasted, wasn't it? One day you're The Next Big Thing; the next day you're marched off to the sales & marketi...

Secrets to Success for Social Media in Business in 2013

Beverly Macy | Posted 01.29.2013 | Business
Beverly Macy

What are the two or three critical success factors we should be focused on to move forward as a social business in 2013? Great question. My answer depends on where you are on the implementation of real-time social media both internally and externally.