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Real Tooth Fairies

Save the Tooth Fairy! Toy Industry Execs Highjack a Childhood Icon

Susan Linn | Posted 09.15.2013 | Business
Susan Linn

Until now, the Tooth Fairy was one of the few iconic children's fantasy figures that escaped being captured, branded, and monetized. But shocking footage from a pitch to investors shows that's about to change -- big time.