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Rebranding

How to Decide Whether or Not to Reposition Your Brand

Richard Lorenzen | Posted 08.20.2015 | Business
Richard Lorenzen

Having a strong brand identity is an important part of running your own company. However, there may be times when you decide to reposition that brand and the image that you are portraying to the public.

Let's Get Rid of the Term 'White Privilege'

Daniel Cubias | Posted 07.21.2015 | Latino Voices
Daniel Cubias

The problem with white privilege is that the concept is painfully easy to refute. I'm referring to white individuals who hear the word "privilege" thrown at them and interpret it as an individual attack rather than as a societal fact.

Birthing a new brand

Gregory P. Demetriou | Posted 06.19.2015 | Business
Gregory P. Demetriou

Over time, changes have had a deep impact on our business. More recently, our growth has accelerated, leaving the economic gloom behind. Our current s...

Shifting Perceptions -- How Do You Change Your Perception in the Market

Franziska Iseli-Hall | Posted 06.02.2015 | Business
Franziska Iseli-Hall

How can a popular brand go from being at the top to almost forgotten? The most common reason is that the business is not adapting to the changes in the market, it is not adjusting its perception to be worthy of a leader.

Birds Do It, Bees Do It, Even Educated Fleas Do It. Let's All Do It: Let's Rebrand

Greg Mania | Posted 05.29.2015 | Comedy
Greg Mania

As a creative, it is important to recognize the evolution of your aesthetic. It is also important to maintain a strong presence of the word "aesthetic" in your vocabulary. However, there will come a time when you will outgrow your brand.

Allow Us to Reintroduce Ourselves

Michael Kempner | Posted 06.13.2015 | Business
Michael Kempner

Businesses today are operating in an environment characterized by emerging risks, increased regulations, and the accelerating velocity of technologica...

Are You Ready to Become Obsolete? What I've Learned About Continuous Reinvention

Josh Bersin | Posted 06.13.2015 | Business
Josh Bersin

One of the most important skills I have found in leaders and candidates is what is often called "learning agility." Learning Agility, a term coined by psychologists, simply describes your ability to rapidly learn new things.

Turn RadioShack into MakerShack

Robin Raskin | Posted 06.09.2015 | Technology
Robin Raskin

To my Boomer eye, the best thing about RadioShack is a much bolder and a potentially bigger win. RadioShack could claim its rightful position as the center of the Maker universe, the same way it cut its teeth on tinkerers all those years ago.

Do We Heart Southwest's New Brand?

Tom Silva | Posted 06.02.2015 | Business
Tom Silva

Logo design is all about semiotics or the science of signs. But, despite its name, the science is relatively simple at the outset.

How to Lead a Kick-Ass Passover Seder!

Archie Gottesman | Posted 05.30.2015 | Religion
Archie Gottesman

Passover is fast approaching, and Jews the world over are planning their annual Seders. But the sad truth is, so many Seders are as dull as a piece of plain matzo. Now yours doesn't have to be! Just follow these simple steps to host a Seder that will seriously kick some ass.

Calling All Lesbians: Your Favorite Dating App Just Rebranded Itself

The Huffington Post | Kira Brekke | Posted 03.22.2015 | Gay Voices

Lesbians, bisexuals and female queers alike, the women-seeking-women dating app you love to hate, Dattch, has now rebranded itself with a new name: HE...

Rebranding Hoarding: Choice or Affliction?

Ceci Garrett | Posted 04.29.2015 | Healthy Living
Ceci Garrett

Mental health disorders will likely never be "sexy," but our view of them can be more favorable, more open to conversation, understanding, empathy, and mutual respect. We must rebrand these challenges as the afflictions they are so that those who need help can readily access it.

Why Pro Bono Works

Erin Lackey | Posted 01.31.2015 | Business
Erin Lackey

In the end, pro bono shouldn't be about the awards or credit your agency gets. It's about the results for the organization because nobody is forcing you to work for free.

The Power of Reinvention: Entrepreneurial Lessons from Madonna

Tova Payne | Posted 01.16.2015 | Small Business
Tova Payne

Whether it's a new program, a new look, or even your business -- the courage to take action and change things up and act from your heart, soul, and highest self is what differentiates a lackluster business from a vibrant strong and powerful business.

What Can CMOs Learn From Major League Baseball?

Jeffrey Hayzlett | Posted 01.12.2015 | Business
Jeffrey Hayzlett

What can CMOs learn from the MLB's logo success? It may seem obvious, but it's simple: If it ain't broke, don't fix it.

How to Rebrand Without Losing Your Mind

Heather Piedmont | Posted 12.20.2014 | Business
Heather Piedmont

It was just this September when I awoke teary-eyed and with a strong shudder, I wasn't cold..my soul had finally come to the reason why my recent bus...

Book Review: Branding Your X Factor by Runa Magnus

Suna Senman | Posted 12.15.2014 | Business
Suna Senman

My prediction is that Branding Your X Factor will be a staple for business owners along with books such as, Think and Grow Rich by Napoleon Hill and How to Win Friends and Influence People by Dale Carnegie.

Environmentalism Gets a Much-Needed Rebrand

M. Sanjayan | Posted 12.06.2014 | Green
M. Sanjayan

For too long, environmentalism and conservation have been focused on saving nature for its intrinsic value. We don't really talk much about people except almost as an afterthought. In some instances, we've even allowed our efforts to be framed as favoring nature at the expense of people.

A Positive Brand Identity Turns Consumers Into 'Frands'

Don Dodds | Posted 10.21.2014 | Business
Don Dodds

Targeting the correct group of consumers is critical to successful frand development. Attempting to launch a marketing campaign to target everyone is not an effective strategy. Focus on the specific traits that determine the ideal consumer for your business.

Rebranding? Be Like Blue Ribbon Sports (Nike)

George Bradt | Posted 09.22.2014 | Business
George Bradt

The only constant is change. If you're not moving forward, you're falling behind. This is why you need to evolve your brand on a constant basis and even rebrand when warranted.

4 Ways to Architect an Iconic Brand

Allie Gray Freeland | Posted 07.13.2014 | Business
Allie Gray Freeland

Coming up with a strong brand combines both creative design and quantitative research. Nailing your brand as a company can mean great success or great failure for your business.

New Look, Same Great Mission

Neil Mulholland | Posted 05.26.2014 | Impact
Neil Mulholland

This week, we began a new chapter in our story at the National Park Foundation. We have unveiled a new look -- one that underscores our role as the...

Brand Nation

Michael Drew | Posted 05.19.2014 | Business
Michael Drew

Branding can be thought of as shorthand for what a person knows about you -- your reputation, your reliability, your product. Yes, it's been overuse...

Feminism: 4th Down?

Cate Montana | Posted 04.15.2014 | Women
Cate Montana

Once upon a time, feminism was a clear-cut moral and social imperative and sheer common sense. Now the F word means rants on New Feminism, embodied feminism, Miley Cyrus and rebranding. It's a commodity. Ad agency fodder.

How Rebranding at an Organization Starts From Within

Jose Costa | Posted 03.24.2014 | Business
Jose Costa

Rebranding a company is hard. Many try, many fail -- including big-name brands with years of business experience. If your company is still operating the same way it did when it launched, it's stagnant.