In order to make a potentially game-changing idea a long-standing reality, it's highly recommended that social entrepreneurs look at their business model and ask a very simple question: Could my company be a profitable one?
Part of planning ahead is about looking back to see what you've missed, what's not right, or what could stand to be a little better. I love following trends and recently enjoyed Trendwatching.com's '12 Crucial Consumer Trends for 2012.'
My plan this year for Black Friday was to sit out the retail game altogether. That was before I saw the ad in The New York Times. "Don't Buy This Jacket," exhorted the full-page message sponsored by the Patagonia Common Threads Initiative.
Fashions change every season and when we buy new things we have to get rid of the old, outgrown and out of style. Americans consume 65 pounds of new clothes per person each year and discard a total of 25.4 billion pounds of textiles annually.
Yesterday morning, I luckily ran (rather biked) into an old friend -- The Naked Cowboy. So, hot off the City's streets -- The Naked Cowboy tells all, about how he would make New York "A Greener Apple."
Eco-Erek's efforts are incredibly inspiring: over 10,000 pounds of textiles kept out of landfills and recycled in two years... by one motivated 10 year old boy. Age is no bar to join the recycling club.