Most of us see old milk jugs as something for the recycle bin. But for toy maker Green Toys, the plastic jugs become the start of something fun: toys. Green Toys' line -- which ranges from kitchen sets to vehicles piloted by little bears -- is made completely from recycled milk jugs. To date, the company has recycled over 24,000,000 jugs.
Sustainability is top of mind as this week we mark Earth Day and Arbor Day, tributes aimed at raising respect for the environment. That makes this the perfect moment to note a new Natural Resources Defense Council (NRDC) report that says, "Brands that place packaging" into commerce must take more responsibility for its life cycle impact.