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Daredevil Sets New World Record With 193-Foot Cliff Jump

The Huffington Post | Chris DAngelo | Posted 08.20.2015 | Sports

Laso Schaller, a Brazilian-born, Swiss-raised daredevil, has set a new cliff-jumping world record after leaping from the 193-foot Cascata de...

Freerunners' Reality-Defying Tricks Will Leave You Dumbstruck

The Huffington Post | Dominique Mosbergen | Posted 08.20.2015 | Weird News

Hold on to your hats -- and stomachs. Skilled freerunners Jason Paul and Pasha Petkuns are going to take you on a wild, topsy-turv...

Conversation with Robin Carolan Founder of Tri Angle Records

Michael Nirenberg | Posted 05.19.2015 | Arts
Michael Nirenberg

On the occasion of Tri Angle Records 5th Anniversary as part of Red Bull Music Academy Festival New York, I got the chance to interview the charming Tri Angle Records founder Robin Carolan at my local neighborhood diner.

On the Culture Front: Airline Highway, 'Tis Pity She's A Whore, Holiday Cocktail Lounge, and More

Chris Kompanek | Posted 05.05.2015 | New York
Chris Kompanek

Broadway to many means big dance numbers and actors hurtling outsized emotions into the rafters. While there are certainly plenty of tiresome revivals and knockoffs alike that make an all too vivid case for this, there are also bold producers remaking the landscape of commercial theater with subversive, challenging and deeply moving musicals and plays.

Hold On Tight For A Harrowing Bike Ride Down Steep Stairs

The Huffington Post | Ron Dicker | Posted 03.10.2015 | Weird News

Add urban downhill mountain biking to the list of sports we'd avoid. In this video posted by Red Bull, an unidentified mountain bike rider barrels ...

Use Content Marketing to Sell a Lifestyle, Not a Product

Firas Kittaneh | Posted 04.20.2015 | Business
Firas Kittaneh

People develop a preference for specific cars, posh neighborhoods and luxurious events. What they purchase and who they purchase it from is an integral part of their identity, no matter their age, income bracket or geographic location.

Nine Rules for Effective Online Content

Tom Doctoroff | Posted 02.22.2015 | Business
Tom Doctoroff

Design improvements are usually implemented incrementally, even granularly. Over time, however, the look and feel of advertising can evolve significantly when based on data that fuel content optimization: test, learn, apply.

WATCH: Adrenaline Junkies Dive Into Their Own World Series... And It's Terrifying

The Huffington Post | James Cave | Posted 10.23.2014 | Sports

Adrenaline junkies the world over have been following a different World Series. The Cliff Diving World Series recently wrapped up at the Ik Kil ce...

If You've Bought A Red Bull In The Last Decade, You're Due $10

The Huffington Post | Emily Thomas | Posted 10.09.2014 | Business

This may come as a shock to you, but the slogan "Red Bull Gives You Wings" is a big, fat lie. Red Bull will not make you sprout feathered appendages, ...

A-Sides with Jon Chattman: The "Heart & Soul" of Twin Atlantic

Jon Chattman | Posted 11.01.2014 | Entertainment
Jon Chattman

If you have a short attention span when it comes to pop culture news, you probably think Justin Bieber got arrested at Brad Pitt's wedding while simul...

Glee's Harry Shum Jr. Brings Dance and Sport Together. The Result Is Epic.

Tim Morehouse | Posted 09.30.2014 | Entertainment
Tim Morehouse

Harry's advice to athletes is, "Take dancing as a creative experiment, the more creative you can be outside of your sport the more it will help you. It will start shifting your perspective and you'll start thinking in a different way."

Proof That Red Bull Can't Possibly Give You Wings

The Huffington Post | Andy Campbell | Posted 07.08.2014 | Weird News

ROCKLEDGE, Fla. (AP) -- Thousands of gallons of Red Bull spilled onto Interstate 95 in central Florida after two tractor-trailers collided. The Flo...

Just How Dangerous Are Energy Drinks, Anyway?

The Huffington Post | Erin Schumaker | Posted 10.02.2014 | Healthy Living

After a day of sipping energy drinks on the beach in Rocky Point, Mexico, 16-year-old Lanna Hamann went into cardiac arrest and died on June 14. Wh...

This Young Snowboarder Has A HUGE Trick Up Her Sleeve...

The Huffington Post | Avery Stone | Posted 06.20.2014 | Sports

British snowboarder Katie Ormerod is a talented young athlete who recently did something monumental. At only 16-years-old, she became the first female...

5 Best Energy Drinks | Posted 08.15.2014 | Home

Whether we're working late, hitting the gym hard or wrangling the kids on a busy weekend, sometimes we all need a little boost -- which is why we're thankful for's 5 Best Energy Drinks.

The Drinks You Only Order When You're 21

The Huffington Post | Alison Spiegel | Posted 05.06.2014 | Taste

If you're ordering one of these cocktails, it's a dead giveaway you're barely legal.

An Open Letter to Pharrell Williams

Jessica Puente | Posted 06.30.2014 | Entertainment
Jessica Puente

I don't want to sit here and pretend I know what you're thinking and what your songs mean. So can you tell me something? Can you tell me what this song means? Can you tell me how I, as a woman, am supposed to escape in it?

Red Bull And Mercedes F1 Teams Bring On-Track Rivalry To The Courtroom

AP | JOHN LEICESTER | Posted 04.14.2014 | Sports

PARIS (AP) — Mercedes tore into Formula One rival Red Bull at an appeals court hearing Monday over the disqualification of Daniel Ricciardo at the A...

Non-Profits and Social Media: Believe it or Not, Your Non-Profit Is a Brand

Tulani Elisa | Posted 05.28.2014 | Business
Tulani Elisa

Brand seems to be a dirty word in the nonprofit/NGO space. Organizations shy away from it because "it's a private sector thing" or "it only applies to organizations that have money for marketing."

A More Relevant SAT: Free Red Bull and Unlimited Texting

J.D. Rothman | Posted 05.11.2014 | College
J.D. Rothman

Although the College Board claims to be a nonprofit company, it still clearly worries about market share. So it comes as no surprise that the new SAT is morphing into its unsophisticated midwestern cousin, the kinder, gentler ACT.

Erykah Badu Reveals All About Her 'Lo Down Loretta Brown' Persona [VIDEO]

Wyatt Closs | Posted 04.29.2014 | Entertainment
Wyatt Closs

When she's behind the turntables, call her Lo Down Loretta Brown, not Erykah, thank you.

On the Culture Front: Wine Dinner at Famed Beer Bar, Green Porno and More

Chris Kompanek | Posted 03.31.2014 | New York
Chris Kompanek

Rossellini shines a light on the humor of mating but also touches on our profound need for it beyond utility. Green Porno is incredibly cheeky fun but buried slyly in there is a message about those who wish to define acceptable mating practices and the urging for them to stop.

Should LA Take On Energy Drinks?

Los Angeles Daily News | Rick Orlov | Posted 03.30.2014 | Los Angeles

Can city workers have too much energy? That's the question Los Angeles officials are asking when it comes to consumption of energy drinks such as Red...

Senator Pushes Energy Drink Makers To Stop Questionable Advertising

AP | Posted 12.16.2013 | Politics

HARTFORD, Conn. (AP) — U.S. Sen. Richard Blumenthal is calling on energy drink makers Red Bull and Rockstar to remove toys with the companies' logos...

Man Killed By Red Bull: $85 Million Lawsuit

The Huffington Post | Posted 10.31.2013 | Crime

A lawsuit filed Monday claims that a Brooklyn man suffered a fatal heart attack as a result of drinking Red Bull. Cory Terry was a regular drinker ...