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Coffee Lovers Might Live Longer, Healthier Lives

The Huffington Post | Allison Fox | Posted 01.24.2017 | Healthy Living

Sip away, coffee drinkers. Science has found yet another reason the beverage can be good for you ― and this time it has to do with fighting age-rela...

5 Women Changing the Virtual Reality Scene

Craig Newmark | Posted 12.05.2016 | Technology
Craig Newmark

Folks, you know I'm a big supporter of women in tech and great nonprofit initiatives like the Women Startup Challenge. This is important stuff because...

This Mountain Bike Trail Is Nothing Short Of Terrifying

The Huffington Post | Steven Hoffer | Posted 10.09.2016 | Sports

This is nothing like riding a bicycle. In the video above, competitive cyclist Dan Atherton rides down the utterly frightening, extremely rocky, serio...

Why Trump is Executing Better on His Brand than Clinton

Allen Adamson | Posted 09.09.2016 | Politics
Allen Adamson

To be successful at brand execution, focus is the most important thing. Knowing what you stand for and bringing it to life - and to the masses. At this point in time, from a purely branding perspective, Donald Trump's brand is trumping Hillary Clinton's. Let me explain.

Selling Golf To Millennials

Michael McGuire | Posted 08.18.2016 | Business
Michael McGuire

A story ran in Advertising Age about Callaway Golf that really got me thinking. The premise was simple: golf amongst younger generations is not as popular as it once was, and major equipment manufacturers like Callaway are searching for new ways to connect with these audiences.

The Miami of the German World

Dr. Dr. phil. Immanuel Fruhmann | Posted 06.20.2016 | Travel
Dr. Dr. phil. Immanuel Fruhmann

Graz is a town, some say city (depending on your definition) you might not expect to exist in the German-speaking world. It may have something to do with the fact, that you have never heard of a city called Graz to exist.

Right Next Door: Jeannie Rutherford, Triathlete and Working Mother

Ian Spanier | Posted 06.02.2016 | Los Angeles
Ian Spanier

Jeannie Rutherford, triathlete, working mom and brand ambassador for Wings for Life photographed in her kitchen. © Ian Spanier Photography 2016 As ...

Stunning Video Shows Pro Paraglider Soaring Beneath The Northern Lights

The Huffington Post | Dominique Mosbergen | Posted 01.29.2016 | Weird News

A fantastic human feat with one of the world’s most stunning natural sights as its backdrop: This viral video is doubly jaw-dropping. The clip, uplo...

Is This The Most Action-Packed Video Ever Made?

The Huffington Post | Ed Mazza | Posted 01.26.2016 | Weird News

High-speed parachutes, BASE jumpers, stunt planes, wingsuits -- you name it, "Chain Reaction" has it. The video, which was posted on YouTube, looks li...

All Kinds Of Mind-Blowing Air Stunts Going On Here

The Huffington Post | Ron Dicker | Posted 01.22.2016 | Weird News

Ever seen a cornucopia of extreme air stunts choreographed at nearly the same time for one gorgeous video? Here's your chance. Red Bull's "Chain React...

Branded Content: The Currency of Connection

Tom Doctoroff | Posted 01.09.2017 | Business
Tom Doctoroff

The rise of "content" is a fundamental 21st century marketing phenomenon. But is "advertising," deliberate messages broadcast at one time to swathes of people, dead?

Forget VR--Red Bull's Production of The Changeling Will Take You Places

John Branch | Posted 01.07.2017 | Arts
John Branch

Sara Topham as Beatrice-Joanna and Christian Coulson as her paramour of the moment in The Changeling (photo by Carol Rosegg) If ordinary superhero fa...

Energy Drinks Are Absolutely, 100 Percent Terrible

The Huffington Post | Kate Bratskeir | Posted 01.07.2016 | Healthy Living

You might turn to a Red Bull or Monster energy drink when you need a boost, but the habit is doing your body, brain and even your reputation much more...

What Trump's Link to Red Bull Tells Us About His Potential as a Winning Brand

Allen Adamson | Posted 01.04.2017 | Politics
Allen Adamson

Once you've found your focus, communicate your message consistently. Sure, it's normal to want to make this group and then that group happy, but we all know flip-flop is not a pathway to success.

Are Red Bull's Campus Ads Ethical?

The Huffington Post | Krithika Varagur | Posted 01.15.2017 | Business

Nobody ever wishes they'd slept more during college. @RedBullORL @jluddd— Sean Murphy (@air_murphy) September 10, 2013 ...

Daredevil Sets New World Record With 193-Foot Cliff Jump

The Huffington Post | Chris DAngelo | Posted 08.20.2015 | Sports

Laso Schaller, a Brazilian-born, Swiss-raised daredevil, has set a new cliff-jumping world record after leaping from the 193-foot Cascata del Salto wa...

Freerunners' Reality-Defying Tricks Will Leave You Dumbstruck

The Huffington Post | Dominique Mosbergen | Posted 08.20.2015 | Weird News

Hold on to your hats -- and stomachs. Skilled freerunners Jason Paul and Pasha Petkuns are going to take you on a wild, topsy-turvy journey. In this c...

Conversation with Robin Carolan Founder of Tri Angle Records

Michael Nirenberg | Posted 05.17.2016 | Arts
Michael Nirenberg

On the occasion of Tri Angle Records 5th Anniversary as part of Red Bull Music Academy Festival New York, I got the chance to interview the charming Tri Angle Records founder Robin Carolan at my local neighborhood diner.

On the Culture Front: Airline Highway, 'Tis Pity She's A Whore, Holiday Cocktail Lounge, and More

Chris Kompanek | Posted 05.05.2016 | New York
Chris Kompanek

Broadway to many means big dance numbers and actors hurtling outsized emotions into the rafters. While there are certainly plenty of tiresome revivals and knockoffs alike that make an all too vivid case for this, there are also bold producers remaking the landscape of commercial theater with subversive, challenging and deeply moving musicals and plays.

Hold On Tight For A Harrowing Bike Ride Down Steep Stairs

The Huffington Post | Ron Dicker | Posted 03.10.2015 | Weird News

Add urban downhill mountain biking to the list of sports we'd avoid. In this video posted by Red Bull, an unidentified mountain bike rider barrels ...

Use Content Marketing to Sell a Lifestyle, Not a Product

Firas Kittaneh | Posted 04.20.2015 | Business
Firas Kittaneh

People develop a preference for specific cars, posh neighborhoods and luxurious events. What they purchase and who they purchase it from is an integral part of their identity, no matter their age, income bracket or geographic location.

Nine Rules for Effective Online Content

Tom Doctoroff | Posted 02.22.2015 | Business
Tom Doctoroff

Design improvements are usually implemented incrementally, even granularly. Over time, however, the look and feel of advertising can evolve significantly when based on data that fuel content optimization: test, learn, apply.

WATCH: Adrenaline Junkies Dive Into Their Own World Series... And It's Terrifying

The Huffington Post | James Cave | Posted 10.23.2014 | Sports

Adrenaline junkies the world over have been following a different World Series. The Cliff Diving World Series recently wrapped up at the Ik Kil ce...

If You've Bought A Red Bull In The Last Decade, You're Due $10

The Huffington Post | Emily Thomas | Posted 10.09.2014 | Business

This may come as a shock to you, but the slogan "Red Bull Gives You Wings" is a big, fat lie. Red Bull will not make you sprout feathered appendages, ...

A-Sides with Jon Chattman: The "Heart & Soul" of Twin Atlantic

Jon Chattman | Posted 11.01.2014 | Entertainment
Jon Chattman

If you have a short attention span when it comes to pop culture news, you probably think Justin Bieber got arrested at Brad Pitt's wedding while simul...