Red Campaign

Engaging New Audiences In The Fight Against AIDS

Deborah Dugan | Posted 05.22.2012

Deborah Dugan

It is going to require a renewed commitment by the public and private sectors to excite and activate people around the world to bring an end to HIV/AIDS. The (RED)RUSH TO ZERO campaign is the kind of aggressive action that is needed to make this goal a reality.

Mary J. Blige's Packed LA Show

AP | By ALICIA QUARLES | Posted 02.10.2012

LOS ANGELES -- Mary J. Blige brought out plenty of emotion as she performed in front of a packed house to support one of her favorite charities. Blig...

Mary J.Blige Plays For AIDS Charity

AP | ALICIA QUARLES | Posted 04.11.2012

By ALICIA QUARLES, ASSOCIATED PRESS LOS ANGELES -- Mary J. Blige brought out plenty of emotion as she performed in front of a packed house to support...

No Funding, No AIDS Free Generation

Michel D. Kazatchkine | Posted 01.31.2012

Michel D. Kazatchkine

While donor budgets are constrained, people's generosity is not. This World AIDS Day, I will be in Washington D.C. with Bono to encourage both governments and businesses to keep up the fight against AIDS.

The Beginning of the End of AIDS?

Deborah Dugan | Posted 11.30.2011

Deborah Dugan

Every generation is known for something. Will this be the one to deliver an AIDS Free Generation in 2015? It can be.

Who is the Target Audience for Celebrity Aid Campaigns?

William Easterly | Posted 05.25.2011

William Easterly

Can we note the irony of ads using Hollywood women as sex objects and seeing African women as the passive recipients of aid chivalry, when one of the objectives of this aid is gender equality?

Pitching Climate Protection to Consumers

Andrew Winston | Posted 05.25.2011

Andrew Winston

The big trio of societal forces - government, business, and consumers - all need to change to tackle something as large and thorny as climate change. No segment can do it alone.

Bono's (RED) Campaign Sees Red Over Shortcomings

New York Times | Ron Nixon | Posted 05.25.2011

A year ago, staff members at the Treatment and Research AIDS Center could barely cope. Patients, unable to find care elsewhere, flowed in from every c...

Synergy: Bono Vlogs For NBC Nightly News From SNL Set

Huffington Post | Rachel Sklar | Posted 05.25.2011

"Hello, my name is Bono, and I'm a rock star" — so begins today's rather unusual video blog from NBC Nightly News. Bono dropped by 30 Rock to sp...