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Red Campaign

Non-Profits and Social Media: Believe it or Not, Your Non-Profit Is a Brand

Tulani Elisa | Posted 05.28.2014 | Business
Tulani Elisa

Brand seems to be a dirty word in the nonprofit/NGO space. Organizations shy away from it because "it's a private sector thing" or "it only applies to organizations that have money for marketing."

Engaging New Audiences In The Fight Against AIDS

Deborah Dugan | Posted 07.22.2012 | Impact
Deborah Dugan

It is going to require a renewed commitment by the public and private sectors to excite and activate people around the world to bring an end to HIV/AIDS. The (RED)RUSH TO ZERO campaign is the kind of aggressive action that is needed to make this goal a reality.

No Funding, No AIDS Free Generation

Michel D. Kazatchkine | Posted 01.31.2012 | Impact
Michel D. Kazatchkine

While donor budgets are constrained, people's generosity is not. This World AIDS Day, I will be in Washington D.C. with Bono to encourage both governments and businesses to keep up the fight against AIDS.

The Beginning of the End of AIDS?

Deborah Dugan | Posted 11.30.2011 | Impact
Deborah Dugan

Every generation is known for something. Will this be the one to deliver an AIDS Free Generation in 2015? It can be.

Who is the Target Audience for Celebrity Aid Campaigns?

William Easterly | Posted 05.25.2011 | Entertainment
William Easterly

Can we note the irony of ads using Hollywood women as sex objects and seeing African women as the passive recipients of aid chivalry, when one of the objectives of this aid is gender equality?

Pitching Climate Protection to Consumers

Andrew Winston | Posted 05.25.2011 | Green
Andrew Winston

The big trio of societal forces - government, business, and consumers - all need to change to tackle something as large and thorny as climate change. No segment can do it alone.

Bono's (RED) Campaign Sees Red Over Shortcomings

New York Times | Ron Nixon | Posted 05.25.2011 | Business

A year ago, staff members at the Treatment and Research AIDS Center could barely cope. Patients, unable to find care elsewhere, flowed in from every c...

Synergy: Bono Vlogs For NBC Nightly News From SNL Set

Huffington Post | Rachel Sklar | Posted 05.25.2011 | Media

"Hello, my name is Bono, and I'm a rock star" — so begins today's rather unusual video blog from NBC Nightly News. Bono dropped by 30 Rock to speak ...