In the wake of the devastating terrorist attack on June 17, 2015 at Emanuel African Methodist Episcopal Church in Charleston, South Carolina it has become apparent that this nation needs to deal with the pervasive issues of malicious racism and white privilege.
"Mascotism," as we might name the use of terms, stereotypes, and images, touches on the very difficult issue of colonialism, domination and racism that is so deeply entrenched in American history and society.
No racial group would stand for a team name that denigrated their cultural identity, but Native Americans are expected to stand by and accept this treatment just because some don't see the word as offensive.
Gwyneth Paltrow's tweet opened a floodgate of discussion about the use and misuse of the N-word and the process was culturally defining and highly educational. Now the national media should take on the R-word: Redskin.