Business schools used to be puppy mills for Nutella strategists. And because this led to a long list of economic and social problems, these days they work very hard to move outside of conventional marketing silos such as branding and consumer behavior.
Reality is waiting for us to creep closer to understanding its mysteries. In the meantime, it won't falter or come to an end. Reality will remain our home, our source, and the ground state of our being far beyond the lifetime of the foreseeable universe.
As the uniting factor that sets us free, "consciousness" is a term that is repugnant to many scientists -- mostly from an older generation -- and mysterious to all. But that doesn't excuse blindness and neglect.
Those who want today's news to be that the Mediterranean diet has been proven superior to other truly good diets will need to wait until tomorrow, or longer. We had previously lacked any good head-to-head comparisons of "best diet" candidates, and we still do.
Some in the spiritualist community have appropriated quantum mechanics to claim a more holistic picture of nature. However, quantum mechanics and the standard model of particles and forces, are fully reductionist.