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Referral Strategy

Why Every Business Needs a Referral System

Marc Wayshak | Posted 10.16.2013 | Business
Marc Wayshak

In today's world of Yelp reviews and Google searches, it's easy for businesses to forget about the power of customer referrals. You see, prospects are bombarded by loud advertisements and slick salespeople all day long. But that's far from what they really want.

Unbundling Media: Why Microcontent Is the Future of Social Sharing

Valiant Lowitz | Posted 08.03.2013 | Technology
Valiant Lowitz

Online content may be shrinking in size, but opportunities to leverage social media for referred customers are definitely growing.