Publicity is viewed as being much more powerful than a straight advertisement, so it's worth the effort - and it doesn't cost a cent but sweat equity. Here are some other ways to generate publicity for your business.
Jim Milligan might well be considered the Howard Schultz of olive oil. Like Schultz, the CEO of Starbucks, it was on his business trips to Europe, and Italy in particular, that Milligan became enraptured by the quality and variety of extra virgin olive oils and balsamic vinegars, and the practice of offering customers the option of combining and tasting the products as both sales incentive and education. His career reinvention has been a successful pivot to that vision.
When we're young, we constantly make choices about what we do and don't like. When we get older, we relish knowing who we are. But there's a risk, too, in blindly following habitual likes and dislikes. I refuse to think what I know about myself to date is all there is to know.
Live and Invest Overseashas published its annual Retire Overseas Index, naming the 21 best places to retire overseas in 2014. Number one on the list is the Algarve, Portugal.
There is no job security anymore. It doesn't matter how long you've been at a place or how good a job you did. It doesn't matter how many nights and weekends you worked or how many times you chose work over family. The reality is times have changed
The Dalai Lama wrote a wonderful book called, The Art of Happiness. In it, he makes clear that essentially, it's the quest for happiness inspires us to awaken in the morning. Wars happen because everyone wants what they want, and believe that getting it will make them happy. Fights happen for the same reason.
The act of going on a retreat is not woo woo. Leaving our daily lives behind and retreating into our primal rhythms, our purest flow, has been done since the beginning of time. The Native Americans went on Vision Quests. Jesus went to the desert. Buddha went to the Bo tree. Muhammad went to a cave.
It wasn't just things that needed changing up. Moving things also meant moving on, which in our case meant embracing a new chapter as empty-nesters: letting go, adjusting, more letting go. There is no getting around the past when everything in the home points to it.
With summer drawing to a close, it is time to get your focus back on growing your business. Fall is a great time to re-energize and recharge. Here are ways to fine tune the fine art of attracting and retaining high paying clients.
As the old saying goes: if you aren't clear about what you want, how can you possibly know when you've got it? Nothing could represent that tried and true statement more than a job search.
Don't think that what once made you successful will always make you successful. Embrace change. Do what it takes in order to stay fresh. If you don't stay fresh, you will die -- much faster than you ever thought possible.
If you start with this gift to yourself -- the gift of time and reflection -- you'll be on the way to creating a profound change that you never realized was possible.
Everyone gets into a professional or business slump. The best of the best in their field have had the proverbial bump in the road.
How would you like to be viewed as the #1 Candidate for the job? Think it's impossible once you've hit fifty or older? Think again!
Career reinvention is a messy business. It is usually not a one-step transition. Sometimes, it can take a few pivots to work out the kinks and make the necessary mistakes to find one's true calling. What we think we want to do, or should do, may not necessarily be the best thing for us to do, or the right thing for us to do.
The first motivational speaker in my life was my dad. He preached to us at an early age, when we asked for something, by saying, "Wish in one hand, sh*t in the other, and tell me which one fills up faster." Touché. We learned not to keep asking.