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Relationship Marketing

17 Keep in Touch Strategies That Make Everyone Feel Special

Kristie Notto | Posted 06.08.2016 | Business
Kristie Notto

If I had to name the single most important trait shared by all the truly successful people I've met, I'd say it is the ability to create and nurture a...

Disney Succession Must Prioritize Strategic Relationships

David Nour | Posted 05.09.2016 | Business
David Nour

Succession at the world's largest entertainment company is in disarray following the resignation of Disney COO Thomas Staggs.

Get Your Swag On! Turn Your Customers Into Brand Ambassadors With Promotional Gifts

Kristie Notto | Posted 05.03.2016 | Business
Kristie Notto

People love getting free gifts. So let's look at how sharing a little love gift can go a long way to build your business.

7 Epic Ways to Grow Your Tribe and Create Raving Fans

Kristie Notto | Posted 04.21.2016 | Business
Kristie Notto

Throughout history humans we have craved a deeper connection. That's why people don't do business with companies, they do business with people. Why is it then that many businesses fail to tap into the power of this interpersonal connection?

Secrets to Building a Tribe with Facebook Groups

Kristie Notto | Posted 04.19.2016 | Chicago
Kristie Notto

Imagine being a sought after thought leader sharing ideas with a community of raving fans who are thrilled to hear from you. Facebook Groups is a p...

Blog From a Place of Service

Allison Volk | Posted 04.05.2016 | Arts
Allison Volk

Entrepreneurs -- especially female entrepreneurs -- so frequently get turned off by the idea of having to market their business. They don't want to appear "salesy," so they disconnect themselves from the opportunities and potential that opens up when you market your services or product.

Customer-Driven Innovations Deliver 8 Times the Revenue as Employee Ideas

Ernan Roman | Posted 11.11.2015 | Business
Ernan Roman

Once upon a time, brands made products and consumers bought them. But not anymore. Today, it's all about what people want to buy -- not what companies want to sell. Consumers have very smart and specific ideas about the products they are willing to purchase. And, it's the brands that listen who get their business.

How Brand Ambassadors Make Social... More Social

Ernan Roman | Posted 10.28.2015 | Business
Ernan Roman

People are social beings. So why is it that most corporate social postings are both irrelevant and anonymous? Putting a personal, social component into your social marketing is imperative to engaging 2-way communication.

The Damage Brands Suffer From Breaking Promises

Ernan Roman | Posted 10.21.2015 | Business
Ernan Roman

According to a recent report by Gallup, a brand promise represents everything a company stands for, it is the unique statement of what the company offers, what separates it from its rivals and what makes it worthy of customers' consideration.

The Worst Marketing Advice You'll Ever Get

Bhavani Esapathi | Posted 10.20.2015 | Business
Bhavani Esapathi

Everyone is talking about the right thing to do in social media marketing, yet there are so many cringeworthy things that I find both brands as individuals and organizations doing so if you want to be good at marketing then STOP doing these following things.

My Suggestion for the Best Social Media Tool

Ted Rubin | Posted 10.17.2015 | Books
Ted Rubin

When asked, my suggestion for the best Social Media tool is the very personal tool of relationship building. 2015 needs to be the year of doing what I call Looking People in the Eye Digitally.

Marketers Must Understand The New Mobile Mind-Set Of Immediacy

Ernan Roman | Posted 10.06.2015 | Business
Ernan Roman

In the spring, Google rolled out algorithm changes to devalue "non-mobile-friendly" websites in its search rankings. This has added additional fuel to the ongoing mobile marketing conversation.

How to Keep Your Clients Forever

Irina Jordan | Posted 10.01.2015 | Business
Irina Jordan

Focus on building relationships with your clients to grow your business. You want to be the first person a potential client thinks of and reaches out to. You can be that business on top of minds of your clients by being authentic and consistent in all your interactions with them.

7 Essential Steps to Successfully Market to Women

Helen Roe | Posted 10.01.2015 | Business
Helen Roe

As a marketer or entrepreneur, if you're not tailoring your marketing to women, you are missing out on a huge opportunity. Here are seven strategies to help you connect with and convert more of the lucrative female market.

Founder of Stitch Fix Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 09.30.2015 | Business
Ernan Roman

Article by Ernan Roman Featured on CMO.com Inspired by the opportunity to create a truly personalized online shopping experience by blending the best...

Tips for Innovating with Integrated Messaging and Experiences to Engage Customers

Ernan Roman | Posted 09.23.2015 | Business
Ernan Roman

Michaels and Sally's are taking omnichannel to new levels through interconnected campaigns that blend and blur the lines between media boundaries to achieve a united 360-degree presentation of messages and experiences to consumers.

Citi Cards' Chief Customer Experience Officer Answers 4 Questions For Marketing Innovators

Ernan Roman | Posted 09.16.2015 | Business
Ernan Roman

Alice Milligan is the chief customer experience officer for Citi Cards, the world's largest credit card issuer, where she is responsible for driving all aspects of customer experience and engagement globally.

How IBM, Similac And Other Marketers Think Beyond The FAQ When It Comes To Customer Support

Ernan Roman | Posted 09.11.2015 | Business
Ernan Roman

Recently, the annual list of companies with the worst customer service came out and it got me thinking. It's time that marketers seized the opportunity of "helpfulness" and use its value at every stage of the purchase journey, from prospect to long-term, raving fan. All too often, helpfulness is dismissed as a throwaway, when it can be transformed into your most valuable engagement strategy.

How Disney Influences Small Customer Segments for Major Impact

Ernan Roman | Posted 08.18.2015 | Business
Ernan Roman

The art and science of engaging customer segments via influencer marketing or blogger outreach has emerged as a necessity for marketers. The success of this strategy depends on focusing on specific customer segments rather than broad blasts.

Lights, Camera, Action! Why Video Is Your Best Marketing Tool in 2015

R. Kay Green | Posted 08.11.2015 | Business
R. Kay Green

What do YouTube, Snap Chat, Instagram, Vimeo, Daily Motion, Veoh, and Vine all have in common? All of these platforms have maximized the use of video to capture massive worldwide audiences.

Marketers: Use These 2 Strategies to Engage With Consumers, Win BIG

Ernan Roman | Posted 08.06.2015 | Business
Ernan Roman

Your marketing messages go through a virtually instantaneous evaluation by consumers. They either identify with your communication and say, "Yes, that's me!" or, disconnect, feeling that you have no idea who they are or what they want. It's all based on your degree of relevancy.

Days of 'Spray and Pray' Marketing Are Done

Ernan Roman | Posted 07.20.2016 | Business
Ernan Roman

Too much marketing communication and too little targeting has been behind a sharp uptick in brand damage.

Human Data: The Powerful Differentiator

Ernan Roman | Posted 07.13.2016 | Business
Ernan Roman

Findings from the latest B2B and B2C VoC research conducted by our firm, ERDM, indicate that the key drivers for achieving deep customer engagement are self-defined life stages and attitudes toward the company and the product categories. So, today more than ever;

5 Ways Entrepreneurs Can Build Supportive Business Networks.

Laurie Ashley | Posted 07.09.2016 | Business
Laurie Ashley

Business networking is more than going through the motions and showing up. I will assume you've heard the quote encouraging us that we could achieve 90% success rate just by doing that one thing.

A Google Head of Product Commercialization Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 07.06.2016 | Business
Ernan Roman

Beau Avril, Global Head of Product Commercialization, Google Preferred will address 4 questions.