The simple act of acknowledging someone by name fuels them -- tasks on the lower level are done with more enthusiasm, with more precision, with greater desire for accuracy, with a refusal to disappoint. It's an exchange of value.
Have I not made a lasting impression on you? No, that can't be, I'm fucking fantastic and you know it. Smack the gloss from your weary eyes, and put down Tinder long enough to make a connection with me.