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Reputation Management

4 Techniques To Help Boost Your 5-Star Reviews

Dan Steiner | Posted 12.07.2016 | Business
Dan Steiner

Businesses often have a long to-do list that includes getting the word about new promotions, making sure they order enough products or equipment to su...

How One Customer Can Have a Big Impact on a Company's Online Reputation

Kevin Rowe | Posted 11.28.2016 | Business
Kevin Rowe

Originally posted on on 11/20/16 Years of work, extensive resources, and loads of money go into the making of a strong brand. But...

Outdoor Voices: CEO Tyler Haney Makes Noise in the Activewear Industry

Stacey Cohen | Posted 11.22.2016 | Business
Stacey Cohen

The Forbes Under 30 Summit recently brought an all-star lineup to Boston, from entrepreneurs and business icons to celebrities and musicians. Among th...

College Reputation Arms Race - And Puppies

John P. David | Posted 09.06.2016 | Education
John P. David

Sure, I love my college sports, but I bet my brilliant daughter will pick the puppies. What do you think?

Suffering Suffolk (University): When a Board Loses its Credibility

Dr. Brian C. Mitchell | Posted 08.08.2016 | College
Dr. Brian C. Mitchell

Here we go again. Late last month, the board of trustees fired Suffolk University's president, Margaret McKenna, for cause. The six-month saga had ...

Crisis Risk in Rio: Business Must Play, Too

Harlan Loeb | Posted 08.05.2016 | Business
Harlan Loeb

My colleague, John Larsen, and I have worked with dozens of Olympic sponsors on crisis preparedness and response over the last two decades. And while the Rio Olympics have focused much attention state of preparation, it is easy to forget about the extraordinary behind-the-scenes efforts around crisis and security planning.

How To Get Your Digital Affairs In Order

Tracy Darchini | Posted 07.16.2016 | Fifty
Tracy Darchini

Let's face it. Any one of us, regardless of age, can face an untimely departure from this world. In such an event, what would your digital legacy say about you for generations to come?

Reputation Control Equals Cyber Security

Alan W. Silberberg | Posted 06.22.2016 | Technology
Alan W. Silberberg

The Internet can be an upside down, sideways kind of place when your own Reputation is at stake. Topsy-turvy doesn't even begin to cut it when your pe...

Has Donald Trump Become the Poster Child for Entertainment Public Relations?

Dick Guttman | Posted 05.19.2016 | Media
Dick Guttman

Has Donald Trump become the poster child for entertainment public relations? To the denigration of real PR pros, yes. None us escaped awareness of t...

4 Reasons Why You May Need Reputation Management

Darius Fisher | Posted 05.12.2016 | Technology
Darius Fisher

As I discussed in a previous post, people must change their behavior in order to truly change their reputation - if your bad behavior got you into trouble in the first place.

Why Reputation, Credibility and Trust Are the Currency in the Sharing Economy

Daniel Burrus | Posted 05.06.2016 | Business
Daniel Burrus

The rise of social media has led to us becoming our very own PR manager. There is an increasing pressure to manage our online reputation with a lot of...

The Reputational Cyber Security of the #Panamapapers

Alan W. Silberberg | Posted 04.06.2016 | Business
Alan W. Silberberg

The Panama Papers as released this past week are a really huge data dump, in fact one much larger in scale than that of Wikileaks, and the largest to ...

Why Online Reputation Development Matters for Your Brand

Brian Hughes | Posted 03.31.2016 | Business
Brian Hughes

In the digital age, responding to customer complaints is insufficient: brands need to proactively bolster trust and credibility through reputation development. This starts with communicating with your customers where they are. Monitor social media and be ready with a prompt response. Offer online live chat to address complaints securely and privately. Next, put the power of online reviews to work for your business.

Bad Public Relations, Poor Judgment or Just Today's Social Media?

Scott MacFarland | Posted 03.30.2016 | Business
Scott MacFarland

What we used to call bad PR years ago when I first started my career is now just part of the social media universe. People are ranting and raving about a business that may or may not be underperforming.

4 Ways to Handle Unfavorable Photos Online

Darius Fisher | Posted 03.29.2016 | Technology
Darius Fisher

If you have been hacked or had photos from the past resurface, there are actionable steps to minimize the damage and gain control of your brand. Below are four tips on what to do if unfavorable photos of you or your company appear online.

Communicating: You Have the Right to Remain Silent

Jeffrey Sharlach | Posted 03.28.2016 | Business
Jeffrey Sharlach

Sticks and stones may indeed break your bones but was it ever really true that "words will never hurt you?"

Tips for Trump

Christopher Brauchli | Posted 03.11.2017 | Politics
Christopher Brauchli

Herewith a few suggestions for Donald Trump that may be of help to him when he becomes president. That he needs them is suggested, among other things, by recent comparisons of him to Adolf Hitler.

Business Leaders Must Embrace Social by Design: Trust and Reputation Weighs in the Balance

Harlan Loeb | Posted 02.25.2017 | Business
Harlan Loeb

If a picture paints a 1,000 words, a transcendent symbol, image, or storyline can powerfully galvanize an enduring value or vision. Everything now is...

Why You Don't Need A Personal Brand

Joanne Tombrakos | Posted 02.22.2017 | Business
Joanne Tombrakos

You don't need a personal brand. Yes, I did just write that. Me, who among other talents and skills, include personal branding expert in their port...

Trust in Boards: A Leading Indicator of Performance

Harlan Loeb | Posted 01.25.2017 | Business
Harlan Loeb

Corporate boards today confront one blockbuster challenge after another, from corruption to product defect to employee mistrust to cybercrime. As a re...

When it Comes to Reputation, Judgment Trumps Algorithms

Chris Komisarjevsky | Posted 12.29.2016 | Impact
Chris Komisarjevsky

Reputation defies a formulaic approach. Protecting, rebuilding or mitigating risk to reputation -- whether a proactive initiative or one following a crisis -- does not come in a neat, data-driven box, with a clear-cut solution, mapped out for all to see.

Press Agents of the World, Arise... An Excerpt From 'Starflacker: Inside the Golden Age of Hollywood'

Dick Guttman | Posted 11.12.2016 | Entertainment
Dick Guttman

Once upon a time a film that dare not speak its name ("The Sweet Smell of Success") cast an evil spell upon all press agents, decreeing that they should dwell and devise forever under a cloud of skepticism about the ethics of their craft.

Volkswagen and the Price of Reputation Risk

Dante Disparte | Posted 09.28.2016 | Business
Dante Disparte

While the noxious smog is still spreading over Volkswagen's alleged emission-rigging, questions emerge about how and if the world's largest automaker by volume can regain its footing. Mr. Matthias Mueller, VW's newly appointed CEO, has an unenviable task before him.

Naked and Trending

Todd Lapidus | Posted 09.17.2016 | Business
Todd Lapidus

Customer comments expose us. Excluding the customers who review to get something for free, many of the remaining comments are requests for communicati...

People Are Talking

Doug A. Sandler | Posted 09.07.2016 | Business
Doug A. Sandler

If you take your focus off you and work toward helping others, you will begin to see that keeping your reputation in the plus column is not as difficult as you would have imagined. Another way to gain a greater sense of control over managing your reputation begins when you understand why people trust you, why they like you and what they remember about you.