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Reputation Management

The Reputation Economy: Are You Ready?

Daniel Burrus | Posted 04.15.2015 | Business
Daniel Burrus

You probably grew up getting lectures from your mom about the value of a good reputation. Well, as usual, Mom was right -- and maybe more than she knew. Reputation is about to become a capital asset, and it's going to be digital.

Five Ways to Ethically Manage a Brand's Online Reputation

Amy Hayes | Posted 03.25.2015 | Business
Amy Hayes

In an environment where consumer confidence in a brand's digital presence can make or break business success, approaching online reputation management ethically is a core strategy. Here are some best practices in managing online content for a strong reputation.

Triangulation of Cyber Security, Social Media + You.

Alan W. Silberberg | Posted 03.05.2015 | Technology
Alan W. Silberberg

BAM! There it is. Right in your face one morning when you check your social feed as news. That nasty little something that someone, a bot, or ...

Brian Williams and the Anatomy of a Comeback

Melissa Schwartz | Posted 04.20.2015 | Media
Melissa Schwartz

I make my living creating, enhancing and protecting brand reputations. That said, the ability of politicians and celebrities to reinvent themselves and make successful comebacks to public life never ceases to amaze me.

It's No Joke: Business Lessons from Improvisational Theatre

Beth Kuhel | Posted 04.14.2015 | Business
Beth Kuhel

Knowledge and experience have always been at the core of leadership, but improvisational skills are also necessary to confidently navigate change in the modern business world.

Uh-Oh, Girl Scouts Changed Thin Mints

John P. David | Posted 03.15.2015 | Business
John P. David

It's Girl Scout cookie season, and I know this because there are 17 cases of the tasty treats in my living room. This annual resolution buster, happily nestled between Christmas and Easter, marks the biggest annual fundraiser for Girl Scouts.

Past Is Prologue: Crisis Risk Management Begins Inside

Harlan Loeb | Posted 01.25.2015 | Business
Harlan Loeb

As we read about the travails of General Motors and recent foreign-exchange scandals, it's difficult to explain the enduring and elusive challenge that companies and organizations seem to face: the importance of learning from past mistakes.

6 Steps to Successfully Managing Your Online Reputation

Ian Mills | Posted 01.10.2015 | Small Business
Ian Mills

Almost every business is going to have problems with customers at some point. If you're proactive, you should be able to resolve most issues directly ...

What I Learned From Larry Ellison: Lessons in Tech Marketing

Alan Kelly | Posted 11.25.2014 | Technology
Alan Kelly

When I read the tweets that Oracle CEO Larry Ellison had stepped down, an enduring lyric jumped to mind. I tweeted back: The day the music died.

How the Law Is Changing Online Reviews

Deborah Sweeney | Posted 11.16.2014 | Business
Deborah Sweeney

Local businesses have a love/hate relationship with Yelp. On one hand, having an active Yelp page with great reviews can be a real boon. But just a few irate customers can sink a company's reputation on the site.

New Trend: Be Invisible Online

John P. David | Posted 11.11.2014 | Technology
John P. David

Businesses spend years and millions of dollars making it easier for customers to find them online, but an emerging trend suggests they also are seeking ways to be invisible.

Why Feeding Online Trolls Only Feeds Online Trolling

Melissa Schwartz | Posted 11.08.2014 | Media
Melissa Schwartz

On the Internet, a guy in his boxer shorts shouting at the computer in his mother's basement can get as much attention as a senior executive logging in from her Wall Street office.

Getting Up After You've Been Knocked Down

Melissa Schwartz | Posted 10.15.2014 | Media
Melissa Schwartz

While it is true that the internet lives forever, so does an individual's legacy. While the public may act as judge and jury during a media firestorm, the person who has been through the storm has the ability to chart his or her path to redemption.

Reputation Recovery and Management

Susan P. Joyce | Posted 10.02.2014 | Business
Susan P. Joyce

Leading a "perfect" life -- very low-profile, never breaking any laws, never participating in any form of social media, never doing anything that might draw negative attention -- does not ensure a clean personal reputation in 2014 or beyond, unfortunately.

You Are Being Watched -- And Judged

Susan P. Joyce | Posted 10.06.2014 | Business
Susan P. Joyce

What you write (or say) online "can be used against you" in the court of public opinion or in the privacy of an employer's or a recruiter's office. Yet, it appears that too many people are not aware that what they do online, in the "privacy" of their social media accounts, is often very widely visible.

Smart Ways to Control Your Level of Happiness

Beth Kuhel | Posted 09.14.2014 | Business
Beth Kuhel

Though many write and sing about it (most recently Pharrell Williams blockbuster "Happy"), happiness doesn't come naturally to most people - yet it's ...

#sorrynotsorry: How the CIA Could Think More Strategically About Their Twitter Content

Mark Drapeau | Posted 09.09.2014 | Technology
Mark Drapeau

This isn't a challenge confined to spy organizations or governments, but rather one for any high-profile organization wading taking social media seriously for the first time.

Every Business Needs a Reputational Firewall

John P. David | Posted 07.16.2014 | Business
John P. David

In 2006, 60 Minutes aired a story about a famous, yet secretive hedge fund billionaire who was embroiled in a stock-shorting lawsuit. While the story ...

When Hashtags #FAIL

Melissa Schwartz | Posted 07.13.2014 | Media
Melissa Schwartz

While our Twitter culture may be mocked by some, it is undeniable in its power.

5 Social Media Listening Tools That Every Business Should Be Using

Simon Tam | Posted 09.11.2014 | Business
Simon Tam

Have you noticed that it's easier to keep your house clean if you work on it a little each day rather than waiting until it gets really bad and needs an overhaul? It's the same with social media and any kind of listening tool.

Sterling Scandal Winners and Losers

John P. David | Posted 07.02.2014 | Sports
John P. David

Winner: Swift Justice.

Why Not Even Olivia Pope Can Help Donald Sterling

Melissa Schwartz | Posted 06.28.2014 | Media
Melissa Schwartz

Aside from the obvious fact that Olivia would not be welcome at a Clippers game (the character is played by African American actress Kerry Washington), there are a few tips any crisis expert would have advised.

All Reputation Management Tools Are Not Created Equal

John P. David | Posted 06.23.2014 | Business
John P. David

An over-reliance on a familiar tool is a concept made famous by American psychologist Abraham Maslow who in 1966 said: "I suppose it is tempting, if t...

Your 'Brand' Is the One Sentence People Say About You Behind Your Back

Mark Drapeau | Posted 06.21.2014 | Business
Mark Drapeau

A brand is essentially the one sentence people say about you behind your back. This practical "street" definition based on actual human interaction applies equally well to people, products, and companies.

The 'Front Page Rule'

Melissa Schwartz | Posted 06.17.2014 | Media
Melissa Schwartz

Despite an organization's best efforts at reputation management, a nasty (or worse yet, entertaining) anecdote about leadership can go viral in an instant.