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Researcher Bias

Why the Food Industry Is Running Scared of Internet Activism

Bettina Elias Siegel | Posted 09.09.2014 | Healthy Living
Bettina Elias Siegel

Unfortunately for food companies, the Internet genie is out of the bottle and there's no turning back. So instead of commissioning studies that demonize the Internet, social media and/or "moms with food fears," food companies should take to heart the one simple lesson to be gleaned from the many recent successes in Internet food activism: Consumers want transparency.