If you're struggling to keep your retail small business afloat, know that you're not alone. Here are five of the top challenges your fellow retail small business owners are consistently facing, along with some encouragement to make your business the best it can be.
While virtually every retailer provides an answer to the "was traffic up or down" question, here's the rub: most retailers don't actually measure traffic in their stores. How's that possible? Simple: traffic, it seems, has more than one meaning.