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Retail Marketing

How Does Mobile Pay Impact Marketing Teams?

Scott MacFarland | Posted 11.02.2016 | Business
Scott MacFarland

If I think about the first customer touch point on mobile and follow the customer path all the way through to a purchase conversion, I end up at a destination that includes mobile pay.

Waking Up to the Dollar Signs in Dads

Jon Bird | Posted 06.21.2016 | Business
Jon Bird

This is an image of a "male parking station" in a mall in Turkey. A group of men recline on the sofa in various states of tedium while (presumably) their female partners are off merrily flexing their credit cards.

Remarkable Retail Amidst the Ruins

Jon Bird | Posted 06.12.2016 | Business
Jon Bird

To find surprising retail in a foreign city, you often have to do a little digging. You have to be part archaeologist, part anthropologist, delving beyond the surface similarities of the globalized retail landscape to see what makes a place and its people unique.

Lessons Learned From Starbucks on Experimenting With Mobile Marketing at Retail

Brian Honigman | Posted 06.04.2016 | Business
Brian Honigman

This type of marketing is still developing, but learning first how to effectively experiment with different uses of mobile to see what works and what doesn't now is important for continued success in the future.

Taylor Swift: America's Merchant Princess?

Jon Bird | Posted 01.24.2015 | Business
Jon Bird

Following her recent blockbuster album launch (2 million in sales and counting), US musician Taylor Swift could perhaps lay claim to the crown of America's "Merchant Princess," and could teach many retailers and shopper marketers a thing or two about the science of "selling stuff."

On the Wild Side: South African Retail

Jon Bird | Posted 12.29.2014 | Business
Jon Bird

There's a word for South African (SA) retail: wild (which can be both positive and negative, as I'll reveal later in this article). It's unlike anythi...

Embracing 'Showrooming'

Jon Bird | Posted 12.23.2014 | Business
Jon Bird

You can't fight the Internet and you can't bite the hand that feeds you. Instead, it's time to reinvent retail and embrace showrooming.

What's Your Horrorstör?

Jon Bird | Posted 12.01.2014 | Business
Jon Bird

Some retail outings fill the shopper with sheer dread. "Horrorstör*" takes that notion one step further, by setting a "traditional haunted house stor...

When It Comes to Marketing and Advertising Not Just Any Visual Will Do

Steve Olenski | Posted 09.20.2014 | Business
Steve Olenski

The power of visuals in marketing and advertising is not the future, it is the present. Ok, technically it's the present AND the future but my point is this is not something that's coming down the road nor is it a trend or a fad for that matter.

Why the Internet of Things Could Be the Next Biggest Thing in Retail

Steve Olenski | Posted 07.15.2014 | Business
Steve Olenski

When it comes to the Internet of Things, the possibilities are endless. How could it not? With the advent of wearable technology as just ONE example of the places -- or better still, the things the Internet is finding a home in -- endless possibilities may not even describe it well enough.

How to Create a Winning Experiential Marketing Campaign

Michael Anthony Fernandez | Posted 01.23.2014 | Business
Michael Anthony Fernandez

Now is the time when most businesses are developing their consumer outreach plans for the 2014. An increasingly popular and effective way for companies to connect with their target audiences is through experiential marketing.

Facebook for Retail Marketing: 3 Common Misperceptions

Andrew Cherwenka | Posted 02.11.2013 | Business
Andrew Cherwenka

Facebook represents far more to retailers than just a room full of distracted fans. With the right technology and execution it can become a rich source of direct, revenue-generating connections.

Wanna Be President? Learn How to Sell Cornflakes

Sarah O'Leary | Posted 11.06.2012 | Business
Sarah O'Leary

A customer-centric, not brand-centric, philosophy is key to a product's ultimate success. Ignoring the buyer when building a brand is like hosting a sand castle contest in the middle of a hurricane. Sure you can try it, but why waste your time?

Retail Marketers Go Social In 2012

The Huffington Post | Rieva Lesonsky | Posted 01.02.2012 | Small Business

While traditional digital marketing methods channels such as search and email still dominate retailers' marketing budgets, a new study sponsored by Br...

Knowing When to Be Anti-Social

Sarah O'Leary | Posted 10.03.2011 | Business
Sarah O'Leary

If either a) your audience is not on Facebook or Twitter or b) those who are don't want to engage your product/service within social media, spending even a dime of your time or effort or budget is a waste of money.