Much has been said about Omni-Channel being retail's most recent disruptive boost. The approach, which leverages the power of technology and data to deliver consumers products and services across channels, has made retailers smarter and more nimble.
I'm so inspired by those who find this season a good excuse to help out those in need, to donate a little bit extra to their local food bank or shelter, to visit a nursing home to sing a few songs, or to share a plate of cookies with a neighbor.
We may be at a place where the Great Recession can move from the forefront and into our rearview mirrors. It could be the year when Santa adds something extra to the bottom line of retailers everywhere. We shall see. Don't forget, today is Giving Tuesday.
"Black Friday" was organic back then. Retailers didn't fabricate the day, shoppers turned it into a retail holiday and retailers embraced them. It was driven by the shoppers, nothing else. Then somewhere along the say, it turned into a fiasco
If you're not sure what your face is saying ask the people around you. If you don't like what you hear, it's worth a little practice time in front of the mirror to change things. Your face communicates your feelings, make sure it's saying something accurate.
Let's look at the company's big, shiny $250 billion commitment to American-made products. Sound like a big number? It is. But just like the endless aisles at your local Supercenter, everything is big with Walmart.
To meet customer expectations, companies face increasing pressure. Therefore it is important to set higher goals; it is not enough to exceed what we have done in the past if another company is growing more than we are.
The online channel has no geographic, physical space or income barriers -- most online galleries sell at a number of price points -- thus providing collectors access to a much larger selection of artwork while growing (and benefiting) the category as a whole.
It is a familiar lament of companies wishing to find a market for environmentally and socially responsible (such as fair trade) goods -- the majority of consumers simply will not pay a premium for these items.
A buyer persona is the go to foundation of all your outbound marketing activities. Think of this "exercise" as core marketing strategy, enabling your business to build out tactical go to marketing processes downstream that map to the needs of the profile you have developed.
Not having a mobile strategy is a "recipe for disruption", with a dash of eventual panic thrown in. The age mobile is still young enough for brands to get on board with it. That means larger budgets and greater focus on the road ahead.
If your annual holiday shopping expedition entails sitting at a computer screen in a darkened room and dragging items to a shopping cart, you could be missing out on a truly rewarding and exciting experience.