The lyrics to the 1967 Buffalo Springfield protest anthem popped into my head as I toured Nairobi in late July. There's definitely something happening here. The week before my visit, Barack Obama had been in town and the buzz was still palpable.
Thanks to a few brave and benevolent retailers that have kick-started the new trend of clothing recycling, you can now redeem your tired and tattered threads for money and perks, and even save Mother Nature while you're at it.
Today's digital consumer is expecting their favorite retailers and brands to know how to operate in the social and mobile environment. They're not just looking for the best shopper experience possible -- they are demanding it.