It's the July 4th weekend. My wife, Kathy, and I have a bag full of red, white and blue pinwheels, some Stars and Stripes-brand snack cakes and a packet of mini-flags. We're nearly set for a holiday blowout in the country. Strangely, none of the stores is stocked with hot dogs or chips. No one around us seems to be doing the same.
Are you "plugged in?" Do you spend at least 27 hours per week on the Internet? Why would I use such a specific number? Because in a 2012 research study by WSL Strategic Retail, they found that Baby Boomers spend two hours more a week online than the 25 hours Millennials (ages 16 to 34) do on average.