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Return on Trust

Build Trust in 5 Steps With Content Marketing

Daniel Newman | Posted 04.01.2014 | Business
Daniel Newman

Have you ever stopped to think about what content marketing is really all about? The brands that do content marketing better than their competition are the the companies that realize at the end of the day content marketing is about building trust.

Trust Tops the New Rules of Customer Engagement

Daniel Newman | Posted 03.11.2014 | Business
Daniel Newman

As I mentioned above, 90 percent of buyers trust a network referral.  Leaving us as businesses to ask, who represents the network and how do I gain the support of those influencers to evangelize my business.