As customers increasingly begin the buying process online, the entire sales cycle has changed. Trust and authenticity are no longer established exclusively through handshakes and face-to-face meetings. Online reviews serve as a powerful signal of quality and drive purchasing decisions before a first meeting is even won.
Tomorrow, thousands of Year Up students and staff in eight of our cities will take part in our annual Walk for Opportunity. They are rallying to raise public awareness about the massive pool of untapped talent that our young adults represent, and the economic necessity of closing the Opportunity Divide.