Every small business has heard of the power of Yelp. It continues to be one of the major online customer review sites. What does its influence really translate into in terms of dollars and cents? If Yelp is so important, what can you do to get your money's worth out of it?
Startups still remain one of the best vehicles for future progress, however it is important not to be blind to the market, technology and execution risk and to establish the most important connections between capabilities and user needs (job yet to be done.)
I have worked with non-profits for 8 years and with homeless individuals for the past 9. During that time, I did a lot of reflecting. I thought about how frustrating it was to feel stifled - how I wanted to make an enormous impact. And move fast.
Clearly many people turn to the spa industry in hopes of providing their loved ones with a memorable experience. But in the past several years many high-end spas have been plagued with reports of service that is less than stellar.
If TripAdvisor had a spa category, it would allow the public to zoom in on which spas provide the type of service they need. Specialists could be identified for resolving targeted beauty issues for fast growing market segments including ethnic women and men.
It's undeniable that mobile is where people are. They're posting, commenting, sharing, and buying. If you don't think this affects you, please take a look into your website's analytics and get an idea of how many visits you're receiving from mobile.
One of the most frustrating problems of running a business is uneven customer flow. One month, traffic is booming, sales are great, and income soars. The next month, your staff is bored to tears and your office has tumbleweeds rolling around.
Here are four questions managers should ask salespeople, and answers salespeople should know for each of their customers. Do this, and you'll have a clear sense of which pursuits are real, and which ones are a waste of time.
A key retailer in your space wants more of your product, and others are competing for it. But you're also sinking capital into making your product up to eight months before you'll get paid for it. How do you get the funds right now?
What traits do athletes have that can translate to sales? Quite a few, actually. They know that they have to put in the work at practice to see results in the games. Salespeople have to show the same attention to detail in their accounts.
You do not need to limit your scope to one area. However, you will find that if you identify three areas of specific challenges you solve, you can attract a large segment of the market with your "unique" offering.