Luckily, conservative whites have spent an awful lot of time recently telling other races and cultures how they can go about fixing their issues, so there is already a guide for white people to follow to help with their racist tendencies.
To the modern right, black gain is white pain. The more respectable among them have learned that if you pretend to believe that racism does not exist, despite the undeniable evidence, you can perpetuate white supremacist outcomes indefinitely.
As I know from both my own research and from personal experience, preferences given recruited athletes and children of alumni are far more powerful than those given underrepresented minorities and affect a far larger number of students.
No matter how much Obama talks about being president of all Americans -- no matter how much he downplays race, no matter that he has an impeccable record on broad, race-neutral legislation -- he's still a reverse bigot.