Rieva knows entrepreneurs -- and entrepreneurs know Rieva. Considered the grande dame of small-business journalism, she is the co-founder and CEO of GrowBiz Media, a Lakewood, Calif.-based provider of information and resources for business owners. She is also the author of HuffPost Small Business' "Survey Says" column. As the longtime former editorial director of Entrepreneur, Rieva has worked with entrepreneurs for more than 25 years and is considered one of the nation's leading experts on the subject. She is a frequent guest on TV and radio, including MSNBC's Your Business, and is the author of Start Your Own Business. She maintains Diet Coke is the key to entrepreneurial success.