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Rishad Tobaccowala

TV Ad Budgets Can't Stop Trump Explains Publicis' Tobaccowala (VIDEO)

Andy Plesser | Posted 04.05.2016 | Politics
Andy Plesser

In the race to the White House, some of the biggest advertising money is not yet being spent attacking across party lines. Instead, it is Republicans who are getting out their wallet to stop Donald Trump.

(VIDEO) Adobe's "Marketing Cloud" Explained

Andy Plesser | Posted 11.24.2014 | Technology
Andy Plesser

COLOGNE - Who'd be a marketer these days? With device fragmentation, channel proliferation and the up-ending of the traditional "funnel" comes a whol...

All Together Now

Rosemarie Ryan | Posted 05.25.2011 | Media
Rosemarie Ryan

Marketers who take the time to understand what the consumer wants and how they can involve them and get them to participate in a creative, authentic way, will succeed.