In the race to the White House, some of the biggest advertising money is not yet being spent attacking across party lines. Instead, it is Republicans who are getting out their wallet to stop Donald Trump.
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COLOGNE - Who'd be a marketer these days? With device fragmentation, channel proliferation and the up-ending of the traditional "funnel" comes a whol...
Marketers who take the time to understand what the consumer wants and how they can involve them and get them to participate in a creative, authentic way, will succeed.
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