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Risk Communication

The National Climate Assessment: What It Will, and CAN'T, Accomplish

David Ropeik | Posted 07.08.2014 | Green
David Ropeik

It is unlikely this single body of work, as informationally rich and shrewdly framed as it is, will prompt much of a change in public opinion, at least not enough, fast enough, to give leaders the public mandate that would make action politically easier.

Italian Scientists Convicted of Manslaughter -- but for What?

Paul Raeburn | Posted 12.25.2012 | Science
Paul Raeburn

Isn't all earthquake prediction going to be incomplete and inexact, if not always contradictory? Weather forecasting is also inexact, incomplete, and contradictory, but we don't jail forecasters when a hurricane veers of its predicted path.

Poor Risk Communication in Japan Makes Things Worse

David Ropeik | Posted 05.25.2011 | Home
David Ropeik

Risk management in a crisis has to include not just the threat itself but also how people perceive and respond to the threat. Risk communication is a vital tool; for managing that part of the overall risk.

A New Terrorism Alert System. Goodbye, and Good Riddance, to Code Red

David Ropeik | Posted 05.25.2011 | Politics
David Ropeik

What color worried are you today? No-worries Green? Freaked-out Red? A-little-nervous Yellow? Not for long. The color-coded chart of our fears is abou...

BP and Risk Communication: They Just Don't Get It

David Ropeik | Posted 05.25.2011 | Business
David Ropeik

As a consultant in risk perception, it stuns me that the otherwise smart people who run organizations can't see that it is in their best interest to sincerely put the feelings of others first.