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Rob Norman

(VIDEO) TV in Transition: Advertisers "Still have the Runway to Make it Right," GroupM's Rob Norman

Andy Plesser | Posted 09.07.2014 | Business
Andy Plesser

CANNES, France - While the predominant consumption of video still takes place on the television screen, the industry is moving to a world where the de...

(VIDEO) Mobile Has Become the "Dominant Digital Advertising Platform," GroupM's Rob Norman

Andy Plesser | Posted 08.25.2014 | Technology
Andy Plesser

From being a niche advertising sector not too long ago, mobile advertising has fast become the dominant digital advertising platform, says Rob Norman,...

Cannes 2014 Shingerview: Rob Norman, GroupM

David Shing | Posted 08.25.2014 | Media
David Shing

Rob Norman, GroupM's Global Chief Digital Officer, sat down with me in Cannes to talk about all things digital.

'Branded Video Has Five Seconds To Impress': Group M's Rob Norman

Andy Plesser | Posted 04.27.2014 | Business
Andy Plesser

The emerging space of editorial video content produced by brand marketers is so new that there are few benchmarks for a successful campaign, says Grou...

GroupM's Rob Norman: For Content Marketing, Context Is King

Andy Plesser | Posted 03.29.2014 | Business
Andy Plesser

VIEQUES, PR -- Everyone's talking about "content marketing", "native advertising" or "branded content" - the hybridization of editorial and marketing ...

Real-Time Bidding Reaching 30 Percent of Video Ad Sales, Videology's McMahon

Andy Plesser | Posted 05.30.2013 | Technology
Andy Plesser

Consumer preferences around the platforms of video consumption is leading a "revolution" in the video ad medium, says Tom McMahon, president of Vi...

Watch the Beet Retreat - Recorded Live On February 1

Andy Plesser | Posted 04.02.2013 | Technology
Andy Plesser

Beet Retreat 2013: A Summit of Digital Media... by DailymotionUSA VIEQUES, PR -- Please check out this four and a half-hour Webcast with digital leade...