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Rob Norman

Video On Twitter, Other Social Platforms Requires More Creative Approach To Story Telling: GroupM (VIDEO)

Andy Plesser | Posted 04.01.2016 | Media
Andy Plesser

MIAMI - Short attention spans among people engaging with video ads on social media platforms requires more focus on developing short-form creative ins...

(VIDEO) GroupM Establishes Marketing Alliance with Fullscreen

Andy Plesser | Posted 01.06.2016 | Technology
Andy Plesser

LAS VEGAS --  WPP's GroupM, a longtime investor in the Los Angeles based MCN Fullscreen, has announced a production alliance with Fullscreen for the ...

(VIDEO) GroupM's Rob Norman: Google, Facebook Have Found the "God Particle" of Marketing

Andy Plesser | Posted 12.28.2015 | Business
Andy Plesser

Using a metaphor of the discovery of the the so-called "God particle" by physicists at the Hadron Collider in Switzerland, GroupM's chief global digit...

(VIDEO) GroupM's Rob Norman CES Preview: The Scope of "Immersive vs. Passive" Experiences

Andy Plesser | Posted 12.17.2015 | Media
Andy Plesser

Insights gleaned from the acres of show floor space at CES will not about the latest curved TV screens, it will be the "bits in the middle" -- meaning...

(VIDEO) WPP Taps Brian Lesser as CEO of GroupM North America, Rob Norman Named Chairman

Andy Plesser | Posted 11.06.2016 | Business
Andy Plesser

GroupM, the giant media agency unit of WPP, has named Brian Lesser as CEO of North America, succeeding Kelly Clark, the company announced on Thursday....

(VIDEO) WPP's BuzzFeed Residency Driven By Data: GroupM's Norman

Andy Plesser | Posted 09.12.2016 | Media
Andy Plesser

What does the flow of attention across social platforms and news article look like when it is actually happening? That's what WPP's advertising clients may get to find out, thanks to the ad holding group's new partnership with BuzzFeed.

(VIDEO) Big Change in Video Ad Format with the Rise of Vertical (Portrait), GroupM's Rob Norman Explains Why it Matters

Andy Plesser | Posted 07.09.2016 | Media
Andy Plesser

CANNES -- Social platforms have made some big announcements in recent weeks, with both Twitter's Project Lightning and Snapchat's 3v Advertising due ...

(VIDEO) GroupM's Norman: Facebook Lags Twitter For Video Advertisers

Andy Plesser | Posted 06.10.2015 | Technology
Andy Plesser

AUSTIN - Facebook wants to make a big splash in the world of video advertising. But failings in its offering mean it still has a way to go, according...

(VIDEO) GroupM's Rob Norman Sees Addressability, Not Programmatic, Shaking Up TV

Andy Plesser | Posted 05.24.2015 | Media
Andy Plesser

AUSTIN -- Many digital media executives expect it is only a matter of time before "programmatic" advertising - the collection of techniques which auto...

(VIDEO) TV in Transition: Advertisers "Still have the Runway to Make it Right," GroupM's Rob Norman

Andy Plesser | Posted 09.07.2014 | Business
Andy Plesser

CANNES, France - While the predominant consumption of video still takes place on the television screen, the industry is moving to a world where the de...

(VIDEO) Mobile Has Become the "Dominant Digital Advertising Platform," GroupM's Rob Norman

Andy Plesser | Posted 08.25.2014 | Technology
Andy Plesser

From being a niche advertising sector not too long ago, mobile advertising has fast become the dominant digital advertising platform, says Rob Norman,...

Cannes 2014 Shingerview: Rob Norman, GroupM

David Shing | Posted 08.25.2014 | Media
David Shing

Rob Norman, GroupM's Global Chief Digital Officer, sat down with me in Cannes to talk about all things digital.

'Branded Video Has Five Seconds To Impress': Group M's Rob Norman

Andy Plesser | Posted 04.27.2014 | Business
Andy Plesser

The emerging space of editorial video content produced by brand marketers is so new that there are few benchmarks for a successful campaign, says Grou...

GroupM's Rob Norman: For Content Marketing, Context Is King

Andy Plesser | Posted 03.29.2014 | Business
Andy Plesser

VIEQUES, PR -- Everyone's talking about "content marketing", "native advertising" or "branded content" - the hybridization of editorial and marketing ...

Real-Time Bidding Reaching 30 Percent of Video Ad Sales, Videology's McMahon

Andy Plesser | Posted 05.30.2013 | Technology
Andy Plesser

Consumer preferences around the platforms of video consumption is leading a "revolution" in the video ad medium, says Tom McMahon, president of Videol...

Watch the Beet Retreat - Recorded Live On February 1

Andy Plesser | Posted 04.02.2013 | Technology
Andy Plesser

Beet Retreat 2013: A Summit of Digital Media... by DailymotionUSA VIEQUES, PR -- Please check out this four and a half-hour Webcast with digital leade...