The problem is that Manny didn't become anti-gay this week, and Nike has had an endorsement deal with Manny since the mid-2000s. Nike has sold a large fortune's worth of products based on Manny's good word.
"Reframing" is the art of shifting perspectives, and is considered a core skill in pretty much any field that involves directing people's perceptions, ranging from therapy to politics to marketing and advertising.
As January kicks off, close to half of Americans will make resolutions on the perennial quest for self-improvement. Predictably, losing weight continues to be the top goal for 2015. Money-related resolutions, however, rank among the favorites.
It is vital that an entrepreneur understand how to create an offer. Here's why: A good offer can easily double response rates. A bad or botched offer can easily kill a campaign that would otherwise be profitable.