Rohit Bhargava is a trend curator, author of five best selling books (including the Wall Street Journal bestseller "Non-Obvious") and founder of the Influential Marketing Group.
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When it comes right down to it, whatever business you're in, you're in the people business. After all, people prefer to do business with people and companies they find likeable.
Excerpted with permission of the publisher John Wiley & Sons, Inc., from "Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior...
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