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Rohit Bhargava

Forget Viral Videos--Think Micro-Viral

Bryan Elliott | Posted 07.15.2015 | Business
Bryan Elliott

Rohit Bhargava is a trend curator, author of five best selling books (including the Wall Street Journal bestseller "Non-Obvious") and founder of the Influential Marketing Group.

Likeability Tips -- for Business!

Karen Salmansohn | Posted 10.31.2012 | Business
Karen Salmansohn

When it comes right down to it, whatever business you're in, you're in the people business. After all, people prefer to do business with people and companies they find likeable.

How To Be Different

Posted 05.22.2012 | Books

Excerpted with permission of the publisher John Wiley & Sons, Inc., from "Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior...