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Selecting Between Native Advertising and Content Marketing in 3 Steps

Shane Paul Neil | Posted 07.28.2015 | Business
Shane Paul Neil

A fight is brewing in the world of marketing when it comes to brand budget dollars; how do you choose between native advertising and content marketing? It's not an easy question to answer, brands must wade through a plethora of information to decide what is best for them.

Why the obsession with social media needs to stop

Lyndon Wood | Posted 07.23.2015 | Business
Lyndon Wood

Let's get to the point then: social media has become so saturated that it is on the brink of implosion. A bit extreme, you may think? But let's consider it -- it is hardly an even playing field for small businesses, entrepreneurs and start-ups.

Pro Tips to Track Results From Infographics

Randy Krum | Posted 07.16.2015 | Business
Randy Krum

Creating an infographic is no simple task. A lot of time and resources go into the data research and design of a good infographic, but not always into figuring what happened after publishing it on the Internet.

Measuring ROI in Collaborative Project Management Platforms

Andre Bourque | Posted 05.28.2015 | Business
Andre Bourque

Times have changed. Cloud collaboration solutions have replaced desktop software, critical information is more easily accessible, and global teams and agencies can manage projects in real time.

ROI Recipe: Analytics and Repetition

Josh Gershonowicz | Posted 04.26.2015 | Small Business
Josh Gershonowicz

All bakers are after the same thing -- a delicious and profitable snack that stands out -- just like all business owners are after the same thing from their marketing -- a significant "return on investment."

The 3 ROI Zones of Consumer-Generated Content

Amy Hayes | Posted 03.22.2015 | Business
Amy Hayes

This year's Cyber Monday was the busiest on record, with comScore reporting $2 billion in online sales. If this holiday season provides any indication, the way people shop has changed.

Selling Social in the Organization

Peter Friedman | Posted 03.01.2015 | Business
Peter Friedman

For social media to gain a foothold at a company, it needs a dedicated hub. That means a budget and individuals (whether internal or through vendors) who are accountable to social-specific goals.

The Pursuit of Civic Innovation ROI

Jeremy M. Goldberg | Posted 12.29.2014 | Impact
Jeremy M. Goldberg

I believe the next year will reveal which of the array of civic innovations are here to stay as the next generation of public service for our nation's cities.

The Message That Every CEO Needs to Hear

Glenn Riseley | Posted 04.01.2015 | Business
Glenn Riseley

As a CEO, you cast a commanding shadow that can shape your entire organization, and creating a culture of health is a public declaration of your commitment to your organization's future.

American Business Should Take The Lead On Paid Parental Leave

David Hanrahan | Posted 12.20.2014 | Parents
David Hanrahan

The state of parental leave in the U.S. sucks. The U.S. is one of only three countries (the other two are Oman and Papua New Guinea) to not mandate some level of paid parental leave at the federal level.

You Have to Spend Money to Make Money and the Leafs Have Money

Emily Cornelius | Posted 10.31.2014 | Sports
Emily Cornelius

Following the trend of "Moneypuck" - how can the Leafs spend more money, to see the highest ROI? The cap is the cap - you can't change that. So where else can they invest in?

How to Find the ROI in Social

Ted Rubin | Posted 09.18.2014 | Business
Ted Rubin

In the world of coordinated creation of social media stories, there's typically two kinds of success, or ROI, on social campaigns -- Cost Mitigation and Sales Increase.

25 Lessons I Learned in 25 Years

Christine Hoh | Posted 09.06.2014 | Healthy Living
Christine Hoh

It has been 25 years of lessons, memories, conversations and connections. Not 25 years of age. I am forever grateful and excited for the next quarter of this life. Thank you.

How to Know When Your Business Needs a Mobile Website

Gabriel Shaoolian | Posted 08.20.2014 | Small Business
Gabriel Shaoolian

In order to ensure that your business gets the most return on investment possible from a mobile optimized website, you need to understand whether or not users are actually coming to your website from mobile devices.

4 Things They Don't Teach You in MBA Programs (Though They Really Should)

Simon Tam | Posted 06.21.2014 | Business
Simon Tam

Having spent six years in two different colleges (for both my Bachelor's as well as Master's), I have a clear idea of what business schools aim to do. However, I also found that there are several things that they don't teach even though they really should.

More CEOs Should Tell Anti-Environment Shareholders to Buzz Off

Andrew Winston | Posted 05.24.2014 | Green
Andrew Winston

At Apple's latest shareholder meeting, a think tank, NCPPR, pushed the company to stop pursuing environmental initiatives like investing in renewable energy. Cook went on a tirade -- or at least what passes for one from the very cool and collected CEO. He made it clear that he makes choices for reasons beyond just the profit motive.

Small Business Owners Should Beware of Pursuing R.O.E. (Return on Ego)

Carol Roth | Posted 03.15.2014 | Small Business
Carol Roth

Technology has blown the doors wide open for many entrepreneurs and would-be entrepreneurs to pursue myriad opportunities. But how do you decide which...

Lack of Measurement Transparency for Mobile Ad Campaigns Restricts Flow of Brand Dollars

Anindya Datta | Posted 02.19.2014 | Technology
Anindya Datta

I am not sure why the brands, and especially their agencies, do not realize that even though the big ad networks do not provide (yet) the required clarity, there exist several transparent platforms on which they can run their campaigns.

Truth and Lies of Social Media ROI

Giuseppe Crosti | Posted 01.27.2014 | Business
Giuseppe Crosti

Given the textbook definition of ROI -- net profits divided by costs -- it is actually impossible to measure exactly the ROI of your social media efforts, because the net profits variable cannot be measured. Anyone who claims otherwise is BS-ing you.

Why Alumni Salaries Matter and Why Some Colleges Wish They Didn't

Lydia Frank | Posted 01.23.2014 | College
Lydia Frank

So, what's the solution? Measure nothing and continue to see our college graduates move back home with their parents after school under a mountain of student-loan debt? Know yourself? How about support yourself?

Remixing Retail

Catherine Tabor | Posted 11.26.2013 | Business
Catherine Tabor

The ability to track ROI and performance of promotions is finally a reality.

Going Mobile: How a Fragmented Platform Can Zoom to the Top

Russell J. Sapienza, Jr. | Posted 11.25.2013 | Business
Russell J. Sapienza, Jr.

Why isn't mobile the most successful advertising platform? It should be. Mobile ads can be targeted, are delivered to a device that is "always on" and with the user, and can be personalized across numerous dimensions, including location and usage history.

What Really Fosters Innovation for Business?

VisualNews.com | Posted 11.24.2013 | Business
VisualNews.com

Although the majority of business leaders are making innovation a primary focus, most fail to implement or execute effective innovation strategies.

Can Your Business Afford Celebrity Endorsements?

Forbes | Susan Gunelius | Posted 09.20.2013 | Small Business

Forbes Celebrities have been endorsing brands, products and services for a very long time. However, as useful as a celebrity endorsement is for gen...

The New Demands of 21st Century Leadership

Dr. Jim Taylor | Posted 09.28.2013 | Business
Dr. Jim Taylor

There is little doubt that the business landscape has changed in the last two decades driven primarily by two forces: globalization and technology. Not surprisingly, these two market influences have directly impacted how heads of companies lead.