It's the moment we've all been waiting for. Any perfumista worth his or her Chanel No. 5 certainly knows the name Roja Dove. I knew it from the articles and books I have written by him, as he is known as the world's foremost authority on perfumery.
It's as if a rock star or an A-list celeb would appear at any moment. Inside Bergdorf's small cafe 140 people (including me) are waiting in anticipation for the start of something called Sniffapalooza Spring Fling.