In today's world of smartphones and texting and tweeting, we might very well fool ourselves into believing that instant gratification can also apply to matters of the heart. If I can send and receive communication immediately, why can't I be in love with or love someone immediately?
The requirement of pleasure, delivered by a gorgeous, skilled, and smitten someone who knows our bodies and desires better than we do.... Is there really any question as to why these books are so popular?
Standards aren't the problem. Standards are great. When you have standards, it allows you to set goals in your life and hold yourself accountable. The problem is that people have the wrong standards -- ones they don't require of themselves.
The criteria for dating Singapore's first ever individual Olympic medalist appears to be fairly simple: the prospective boyfriend must be Singaporean, speak Mandarin and be supportive of her table tennis career which requires frequent travel.
Romance writers are supportive of each other. They are the Sisterhood of the Traveling Laptops, quick to lend a hand or writing tip to an up-and-coming author. They jump at the chance to encourage their colleagues. They are also fans.